Home-based start-ups

Home-based start-ups

Thursday, 01 November 2012 15:32

Business coaches – Investing in yourself to grow your business

Investing in yourself to grow your business

These days, there is a plethora of online programs and networking events geared towards helping you grow your business.


Investing in your business is a sign that you are ready to grow and take a leap of faith that the investment will pay off. But how do you choose between the myriad of programs out there?


It sometimes feels like everyone is an expert.


Here’s what I’ve learnt about working with business coaches and mentors this year:


1. Bigger does not necessarily mean better


Working with a prestigious or famous business coach does not necessarily translate into value for money.


In the past year I’ve worked with three different business coaches and by far, the best one was the coach who was smaller, had small group training at an affordable rate and who gave individual feedback on my progress.


2. There’s always an upsell


A lot of business coaches do the same programs that train them in how to leverage their lower level programs to encourage people to step into higher level programs.


I know this because I too have done programs like this. It pays to be aware of this before hand. Some business coaches do more upselling than others.


Shop around and see who resonates with you before spending a lot of money on someone who spends half of the allocated webinar or teleclass time upselling higher level programs.


3. There’s often a lot of hype


I cannot even begin to count the number of programs offering participants the keys to greater freedom, the lifestyle you want and loads of cash.


The Law of Attraction has become synonymous with achieving financial success. However, there are also six other laws… gravity being one of them.


I would encourage you to stay grounded and not get carried away by the hype. Only 5% of women are making millions and this has hardly changed in the past few years since the Law of Attraction was made popular by The Secret.


Like with any religion or belief system, it is wise to take a step back and retain some objectivity before diving into a new program selling the idea that if you dream it, it will happen. A wise person once said, without work, faith is dead.


I definitely believe in investing in your growth as a business person and taking on board a mentor. Just make sure you choose the right one for you and your business.

Cas McCullough is passionate about empowering other solo entrepreneurs to drop the sales pitch and harness powerful inbound marketing through her Content Marketing Cardiology blog.

Cas is the author of Diving In: Practical Tips for Starting Up and Growing Your Home Based Business. She is also the founder of home-based businesses Mumatopia and Support a Work At Home Person, an 11,000-strong social networking community supporting people who work from home. Follow her on Twitter @supportawahp.

Comments (1)

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Thanks, Cas, I've been thinking about business coaching... everyone says it's fantastic, and I can understand why, but I've always been a bit perplexed about the choosing of a coach... it's such a personal thing, and a lot of the hype is the same, so I'd be suspicious the content would all be the same, and honestly, if I want fries with that I'll go somewhere else... :-)
PaulineFerguson , November 02, 2012
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