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Five start-ups to watch in the Digital 100

3:58AM | Tuesday, 27 March

Dropbox, LivingSocial and Craigslist are among the world’s most valuable start-ups, according to Business Insider’s Digital 100 of 2011, which also identifies new additions to the list.

Airbnb robbery incident prompts PR warning

8:36AM | Tuesday, 2 August

US-based accommodation site Airbnb will offer a $50,000 insurance guarantee to its users after its poor handling of a trashed home, providing a valuable lesson for start-ups on effective PR.

Airbnb’s trashed PR strategy

7:23AM | Friday, 29 July

The problem with making a lot of noise about your start-up is that if the PR backfires, you’re in more serious trouble than if you’d slid under the radar.

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