advertising market
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THE NEWS WRAP: Telstra says customer service will improve through outsourcing
3:43AM | Friday, 15 MarchTelstra claims its customers will receive better customer service after Australian call centre jobs in its Sensis advertising and directories business are outsourced to India and the Philippines.
Start-ups urged to follow “global leakage” of ad spend to social media
7:06AM | Tuesday, 24 JulyStart-ups are being advised to redirect their advertising spend from traditional media platforms to social networks, which are tipped to make up a third of the local advertising market by 2020.
News Ltd’s Kidspot acquisition highlights parent market growth
6:39AM | Tuesday, 28 JuneMedia conglomerate News Limited has acquired online parenting start-up Kidspot, and its related companies, for an undisclosed sum.
