advertising market

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THE NEWS WRAP: Telstra says customer service will improve through outsourcing

3:43AM | Friday, 15 March

Telstra claims its customers will receive better customer service after Australian call centre jobs in its Sensis advertising and directories business are outsourced to India and the Philippines.

Start-ups urged to follow “global leakage” of ad spend to social media

7:06AM | Tuesday, 24 July

Start-ups are being advised to redirect their advertising spend from traditional media platforms to social networks, which are tipped to make up a third of the local advertising market by 2020.

News Ltd’s Kidspot acquisition highlights parent market growth

6:39AM | Tuesday, 28 June

Media conglomerate News Limited has acquired online parenting start-up Kidspot, and its related companies, for an undisclosed sum.

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