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Brainstorming: Make it a collaborative effort

Thursday, 13 October 2011 | By Yvonne Adele

Brainstorming solo has been shown to produce 80% more ideas than the traditional “let’s go around the table” brainstorming methods.
In this extract from an interview I did recently with David Penglase, I explain how to brainstorm alone before you take your ideas to a partner or group for building on.


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Listen to the audio here.