Enable people’s laziness – and profit!
Today, like so many other days, your humble correspondent arrived and sat down at a desk in Taskmaster Towers.
On the desk was a post-it note. Scribbled in the secretary’s handwriting, it appeared to say someone had called the office asking for the contact details of a well-known industry figure, who we’ll refer to as Jane Doe.
As it turns out, many, many moons ago, a blog post was uploaded on to the Taskmaster Enterprises blog mentioning Jane Doe.
If only someone invented some type of engine – a “search engine” if you will – that would allow you to type in a person’s name and receive a list of related links to websites. This magical, mystical website could be given a name like “Google”, “Yahoo!” or “Bing”.
To make it extra easy for people, you could place the search field in the menu bar of just about every popular browser, including Safari, Internet Explorer, Firefox and Chrome. Such a service could even be funded by placing paid advertisements based on the search words.
Then people could type in “Jane Doe” and find the official Jane Doe website, then click the link that says “Contact Jane Doe” where Jane Doe’s work number, email address and Twitter handle could all be conveniently listed.
Of course, even if such a magical, mystical service existed, some people would outsource the effort to someone else! And by somebody, I mean poor Old Taskmaster!
Blah! Humanoids! I swear, they annoy me some days!
Serenity now. Serenity now. Serenity now.
Still, the whole episode is a poignant reminder of a couple of key business lessons.
The first is the value of quality content as a marketing strategy. It really is the gift that keeps on giving! Seriously, if you haven’t updated your blog or your social media lately, do it now!
The second and more important lesson is that most humanoids are lazy. Exceedingly lazy. (Well, okay, often stupid as well, but mostly just lazy.)
The desire to do more with less effort has been one of the driving forces of human progress.
Why hunt or gather food when you can plant some seeds, enclose some animals and wait for them to be eaten? Why grow your own when you can go to the supermarket and buy it ready to cook? Why cook it when you can microwave it? Why microwave it when you can just get Maccas? Why get Maccas when the local pizza shop delivers? Why wait for a driver when a drone aircraft can deliver it quicker?
(Do you doubt that last one will happen within the next five years?)
If you’re looking for a business idea, you could do worse by thinking through the worthless chores that annoy you and devise products and services that can avoid them.
Because if your business plan enables your fellow human beings to that little more idle, you’ve got a potential consumer base.
Sloth is a vice, not a virtue. But it’s one you can exploit – for profit!
Get it done – today!