Did you know there's a legal difference between a company and a business? Before you start-up, here are a few things you should consider.
Are you looking to work at a start-up? If so, here are six key tips to help you get the job.
A dad went to buy his seven-year-old son a lemonade while they were watching the Detroit Tigers. Poorly implemented systems quickly turned a fun family outing into a nightmare – and the same can happen to your business.
Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.
So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.
Does your warranty policy comply with the Australian Consumer Law? Here are the legal and commercial issues you must consider when deciding how, who and when to issue a refund.
Remember those piano or guitar lessons you loved (or hated) as a kid? Perhaps you were forced to go to tennis lessons? Now you’re in business, it’s time to hire another coach.
In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.
When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.
Just like conventional retail, successful online retail requires staying close to customers, a compelling product offer and great service.
You are running a business, trying to do 100 things at once, when you realise you need an accountant who does more than just the compliance stuff. Here are the key issues you need to consider.
Most websites –StartupSmart included – feature a disclaimer of some description. Here’s a look at whether they really provide you with legal protection, and what you need to include in one.
How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.
Do you find you always get more work done on the weekends or when your employees aren’t around? Here are six tactics to try.
A comedian who created a parody of Starbucks is being sued by the US-based coffee giant for copyright infringement. The case is a major test case for the fair use provisions protecting parodies.
Why do large businesses generally succeed while small businesses fail? Often, it comes down to accountability.
Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.
The Research and Development (R&D) Tax Incentive program was developed to assist businesses recover some of the costs of undertaking R&D. Here are the key details you need to know.
Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.