I am still asked regularly about what crowdfunding is, whether it is legal, regulated and risky. Here is the Quick Guide to help you decide if it’s right for your startup business.
With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.
Here are five ways you can establish credibility with your potential customers before you start talking about yourself.
As a 13-year-old New Zealander, I wanted to become prime minister. Here's the lesson I learnt by meeting the PM.
Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.
Taxation can feel like an unmanageable burden for many sole traders. With the end of the financial year rapidly approaching, here’s how you need to start preparing.
Search engine optimisation can seem like hard work. However, like Pareto’s principle of getting 80% of the results from 20% of the effort, there are some easy things you can do to yield results.
In part three of this series looking at social media and the law, I’ll examine how Australian law limits what you should and shouldn’t post on your social media accounts.
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.
Growth can be a mixed blessing for startups. It’s great to have new customers knocking at the door, but only if your cost base and cash flow are up to the task of serving them.
You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
This is a common problem for many small businesses. A popular and logical solution is to lease serviced office accommodation.
Are you starting or promoting your business through social media? Here are a few key legal points you need to be aware of.
The internet is disrupting every industry – and not even the humble postie is safe.
It’s an unfortunate fact of life in business that, sometimes, partnerships and relationships deteriorate. This article sets out four common disputes which can arise between start-up founders, and how you can resolve them.
From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.
Google+ is an enigma for most small business owners. However, if used effectively, it can become a valuable tool for your business.
Unfortunately, it seems that there is very little someone needs to change in your work to call it their own. Thankfully, there are some ways you can protect your intellectual property.