We moved our boutique advisory practice to Melbourne’s CBD in July this year. Here are four essential observations from the experience.
When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.
I was sitting in a coffee shop, mid conversation with one of the small app companies and I allowed my mind to drift. What would the future look like?
When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.
With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.
With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.
Here are a few of the ways the big social media and tech companies are accessing your data and using it for profit.
If you are a LinkedIn member and have signed up with a profile, then the answer is likely yes! LinkedIn is using your details and may be using your image for its marketing campaigns.
Here are five considerations to take into account when naming your new business, product or service.
The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.
Businesses have been sneaking clauses into their customer terms that allow them to keep deposits or ‘fine’ customers for negative reviews. But is this legal?
Google is receiving one million takedown notices per day. Not for ‘right to be forgotten’ but for copyright infringement.
Have you thought about running a contest or competition to boost sales? Here are the key legal details you need to be aware of.
Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.
Many startups and small business owners are unsure about whether they need insurance, and if they do, what sort. It’s a good question which comes up quite often.
You have agreed with a friend or colleague to start up your business idea. But if you don’t agree upfront how to structure your ‘arrangement’, you can end up in big legal battles.
Like it or loathe it intuition and having a “good feeling” about someone or something can greatly impact our business decisions and the purchase decisions of our customers and potential customers.
EU regulators are pushing for the EU court ruling on the ‘right to be forgotten’ to be extended worldwide. Here's the legal implications for your startup.
There are a few potential issues associated with this scenario you need to consider.
Did you know it’s against the law to say you will not provide a refund under any circumstances?