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Five factors to consider when pricing products or services

2:19PM | Tuesday, 24 February 2015 | Amanda Jesnoewski

Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?

Advice or binding direction: What is the difference between an advisory board and a board of directors?

2:16PM | Monday, 23 February 2015 | Ursula Hogben

It is crucial to know the difference between directors and advisory board members, including the risks, duties and liabilities of each role.

Six things to consider before incorporating your startup

2:30PM | Wednesday, 4 February 2015 | Clare Hallam

What should I consider before I incorporate my startup? It's a good question, right? Lots of people of have asked me this and I rarely have to stop and think about my response.

GST For online businesses: What is the Real Cost?

2:27PM | Tuesday, 3 February 2015 | Vanessa Emilio

The fight over online sales and taxes is now growing. Australian retailers face significant competition from online international retailers.

How simple housekeeping can help to close a capital raise

1:12PM | Wednesday, 28 January 2015 | Clare Hallam

I often come across entrepreneurs who think that written agreements are unnecessary in the early stages of their business. Here's what they should be doing.

Four things for founders to consider when completing a shareholders’ agreement

1:10PM | Wednesday, 21 January 2015 | Clare Hallam

Most startup founders hit a point where they need to put a shareholders’ agreement (SHA) in place for their company. And many entrepreneurs are out of their depth without knowing it.

Four content marketing mistakes you need to avoid

1:23AM | Tuesday, 20 January 2015 | Amanda Jesnoewski

While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.

Intern or employee – what’s the difference?

1:07PM | Wednesday, 14 January 2015 | Clare Hallam

Bootstrapped startups are often challenged to afford suitable resources. But is hiring interns instead of employees a fair solution?

Five sources to help you track trends

1:39PM | Tuesday, 13 January 2015 | Amanda Jesnoewski

How do you predict changes when there is no crystal ball in business? Here are five sources to watch and utilise.

Is your startup prepared to raise capital?

1:01PM | Wednesday, 7 January 2015 | Clare Hallam

For startups, investor pools are becoming smaller and smaller. The competition is getting fiercer. Founders need to get smarter in all areas of their business to win.

Four unexpected hiding places for great marketing ideas

1:11PM | Tuesday, 6 January 2015 | Amanda Jesnoewski

When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.

Are startups addictive?

12:58PM | Wednesday, 17 December 2014 | Clare Hallam

Working in a startup can be harsh, fast paced and often extremely chaotic. Nothing is certain. So what is it that attracts us to startups?

Want to break up with social media? Don’t!

12:56PM | Thursday, 11 December 2014 | Amanda Jesnoewski

It’s the break up letter so many want to write. With so many changes, low reach and a push towards paid advertising, many people are fantasising about breaking up with their social media accounts.

Ride in front of the waves by understanding your runway

12:42PM | Wednesday, 10 December 2014 | Clare Hallam

Across the globe an increasing number of people are jumping on the startup wave. In 2014, ASIC recorded over 207,000 company incorporations.

Will Google’s nightmares never end?

12:49PM | Tuesday, 2 December 2014 | Vanessa Emilio

Last week, Google was hit with the commencement of a new legal battle in the UK which proposed to extend its liability for enabling defamation and not doing enough to remove the offending material.

Five questions to ask when writing auto responders

12:39PM | Tuesday, 2 December 2014 | Amanda Jesnoewski

To ensure your list autoresponders are effective, here are five questions you need to answer before your fingers touch the keyboard.

Influencing the influencer

11:47PM | Thursday, 27 November 2014 | Amanda Jesnoewski

Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?

Move over right to be forgotten: Google is in for a new battle

11:26PM | Tuesday, 25 November 2014 | Vanessa Emilio

Forget the ‘right to be forgotten’ rule – there’s a new legal case that is set to give Google nightmares.

Four startup lessons and other (not so trivial) bits of wisdom

11:53PM | Thursday, 20 November 2014 | Robert Krigsman

We moved our boutique advisory practice to Melbourne’s CBD in July this year. Here are four essential observations from the experience.

Five ways collaborations can build your business

11:35PM | Tuesday, 18 November 2014 | Amanda Jesnoewski

When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.

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