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Influencing the influencer

11:47PM | Thursday, 27 November 2014 | Amanda Jesnoewski

Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?

Move over right to be forgotten: Google is in for a new battle

11:26PM | Tuesday, 25 November 2014 | Vanessa Emilio

Forget the ‘right to be forgotten’ rule – there’s a new legal case that is set to give Google nightmares.

Four startup lessons and other (not so trivial) bits of wisdom

11:53PM | Thursday, 20 November 2014 | Robert Krigsman

We moved our boutique advisory practice to Melbourne’s CBD in July this year. Here are four essential observations from the experience.

Five ways collaborations can build your business

11:35PM | Tuesday, 18 November 2014 | Amanda Jesnoewski

When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.

Keep dreaming: Why we merged with Beat the Q

11:24PM | Monday, 17 November 2014 | Rebekah Campbell

I was sitting in a coffee shop, mid conversation with one of the small app companies and I allowed my mind to drift. What would the future look like?

How to create more raving fans in your business

11:01PM | Tuesday, 11 November 2014 | Amanda Jesnoewski

When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.

How to make more impact in less words and time

11:31AM | Tuesday, 4 November 2014 | Amanda Jesnoewski

With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.

Four ways to manage your business reputation

10:18PM | Tuesday, 28 October 2014 | Amanda Jesnoewski

With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.

Is anything ‘private’ anymore? How social media and tech companies sniff out your data

10:41PM | Thursday, 16 October 2014 | Vanessa Emilio

Here are a few of the ways the big social media and tech companies are accessing your data and using it for profit.

Is LinkedIn using your personal image and email contacts?

10:40PM | Thursday, 2 October 2014 | Vanessa Emilio

If you are a LinkedIn member and have signed up with a profile, then the answer is likely yes! LinkedIn is using your details and may be using your image for its marketing campaigns.

Five considerations when naming a business, product or service

9:28PM | Tuesday, 30 September 2014 | Amanda Jesnoewski

Here are five considerations to take into account when naming your new business, product or service.

Three sales writing mistakes that will lose you business

9:24PM | Tuesday, 23 September 2014 | Amanda Jesnoewski

The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.

The right to post negative reviews is legally protected

9:42PM | Thursday, 18 September 2014 | Vanessa Emilio

Businesses have been sneaking clauses into their customer terms that allow them to keep deposits or ‘fine’ customers for negative reviews. But is this legal?

Google processes more than a million takedowns per day

9:46AM | Tuesday, 2 September 2014 | Vanessa Emilio

Google is receiving one million takedown notices per day. Not for ‘right to be forgotten’ but for copyright infringement.

Thinking about running a competition? Here’s what you need to know

8:04PM | Thursday, 28 August 2014 | Vanessa Emilio

Have you thought about running a contest or competition to boost sales? Here are the key legal details you need to be aware of.

Three ways to be more compelling in your sales and marketing

8:27PM | Tuesday, 26 August 2014 | Amanda Jesnoewski

Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.

Do I need insurance for my online business?

8:44PM | Thursday, 21 August 2014 | Vanessa Emilio

Many startups and small business owners are unsure about whether they need insurance, and if they do, what sort. It’s a good question which comes up quite often.

Starting up: Is partnership really a good idea?

8:34PM | Thursday, 14 August 2014 | Vanessa Emilio

You have agreed with a friend or colleague to start up your business idea. But if you don’t agree upfront how to structure your ‘arrangement’, you can end up in big legal battles.

How to give people a “good feeling” about you

8:05PM | Tuesday, 5 August 2014 | Amanda Jesnoewski

Like it or loathe it intuition and having a “good feeling” about someone or something can greatly impact our business decisions and the purchase decisions of our customers and potential customers.

EU push for worldwide ‘right to be forgotten’ laws tests internet freedom

7:48PM | Thursday, 31 July 2014 | Vanessa Emilio

EU regulators are pushing for the EU court ruling on the ‘right to be forgotten’ to be extended worldwide. Here's the legal implications for your startup.

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