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The four-step formula for more powerful marketing and advertising

3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski

Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.

How can I get myself some office space to hold meetings, without paying out for premises full-time?

3:00AM | Tuesday, 25 March 2014 | Steve Kingston

This is a common problem for many small businesses. A popular and logical solution is to lease serviced office accommodation.

Social media and the law: Starting your business on Facebook does not exempt you from the law

3:53PM | Friday, 21 March 2014 | Vanessa Emilio

Are you starting or promoting your business through social media? Here are a few key legal points you need to be aware of.

The late mail: Even posties aren’t safe from digital disruption

3:50PM | Wednesday, 19 March 2014 | Jason Rose

The internet is disrupting every industry – and not even the humble postie is safe.

Four common disputes between startup founders – and how they can be resolved

3:41PM | Wednesday, 19 March 2014 | Lachlan McKnight

It’s an unfortunate fact of life in business that, sometimes, partnerships and relationships deteriorate. This article sets out four common disputes which can arise between start-up founders, and how you can resolve them.

Four headlines that engage and convert customers

3:47AM | Tuesday, 18 March 2014 | Amanda Jesnoewski

From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.

Three important reasons to use Google for your business

3:38AM | Tuesday, 18 March 2014 | Ivan Lim

Google+ is an enigma for most small business owners. However, if used effectively, it can become a valuable tool for your business.

Copyright infringement is on the rise: How to protect your IP assets

3:47PM | Thursday, 13 March 2014 | Vanessa Emilio

Unfortunately, it seems that there is very little someone needs to change in your work to call it their own. Thankfully, there are some ways you can protect your intellectual property.

How to turn a mistake into a marketing opportunity

3:45PM | Tuesday, 11 March 2014 | Amanda Jesnoewski

No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.

Thinking of setting up a start-up business? Here’s what you need to do first

3:17PM | Friday, 7 March 2014 | Vanessa Emilio

Did you know there's a legal difference between a company and a business? Before you start-up, here are a few things you should consider.

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