Maintaining a Facebook page can be more challenging than you might first expect. Thankfully, by following these tips, you can ensure it remains a part of your business you (and your customers) like.
Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.
Lisa Messenger discusses some of the lessons she has learnt in business, the benefits of mentoring others and how to maintain focus as an ideas person.
Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.
The end is nigh for Google’s popular RSS newsfeed service. Thankfully, there are a number of good alternatives already available, including Digg and Feedly.
Business relationships and personal relationships are just about one and the same. To pick wisely, you need to find common interests, goals, drivers, likes and values.
Just like exercising or eating well, most of us are already sold on the benefits of content marketing and social media. But you need a proper plan to make it work for your business.
A decent marketing strategy shouldn't be something you hope to have one day when your business grows up. You need one now.
You don’t need to have super powers to be adequately compensated for your home-based business. The real challenge is to stand out from the crowd.
There are now more than 600 grants worth $50 billion available to businesses in Australia, making it a great way to raise capital. If you’re looking to apply for one, here are five steps you need to follow.