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Eight lessons from BuyReply’s $1 million funding round

4:36PM | Tuesday, 30 April 2013 | Brad Lindenberg

Recently, my eCommerce start-up BuyReply raised $1 million from a consortium including Peter Thiel. Here are eight key lessons from our fundraising process.

Should I target a niche or go mainstream?

4:45AM | Tuesday, 30 April 2013 | Philip Alexander

In the early stages of running a business, you must be extremely focused on your target audience. Whether you diversify as your grow, however, will depend on market conditions.

Five tips to becoming inspired in less than 9.58 seconds!

4:55PM | Monday, 29 April 2013 | Jonathan Weinstock

The role of an entrepreneur is to inspire others, leading to fast business growth. Here are five steps to revving up your motivation level from zero to full-speed in just 9.58 seconds like Usain Bolt.

Is social media a tool for brand awareness or sales?

4:04PM | Friday, 26 April 2013 | Dean Ramler

Social media is, first and foremost, about building brand awareness and trust. But while it should be a key part of your marketing, don’t use it as a sales tool.

Driven to (creative) distraction

4:40PM | Friday, 26 April 2013 | Jason Rose

Creativity is important in any business. However, it’s essential for you to treat innovation as a means to an end, rather than an end in itself.

Technology inflation is here: How creativity is caught in the breeze of the cloud

4:33PM | Friday, 26 April 2013 | John Russell

Designing a standout service or app requires an increasing amount of innovation. This trend – dubbed technology inflation – is about to have a profound impact on your business.

How we analysed competitors to design our product

4:49PM | Wednesday, 24 April 2013 | Rebekah Campbell

Since launching in the US, Posse has increasingly been compared to major tech sites such as Foursquare. Here are four pieces of inspiration we’ve taken from the tech giants.

Finding the elusive balance between business and family

4:30PM | Wednesday, 24 April 2013 | Amanda Jesnoewski

A growing business will quickly put strain on our attempts to create work/life balance. A growing business will quickly put strain on our attempts to create work/life balance. Thankfully, by following these six key tips, you can comfortably manage both.

Five ways to keep it friendly on Facebook

4:25PM | Wednesday, 24 April 2013 | Linnet Hunter

Maintaining a Facebook page can be more challenging than you might first expect. Thankfully, by following these tips, you can ensure it remains a part of your business you (and your customers) like.

Can I change my stupid business name after I’ve spent a mint on marketing?

4:06PM | Tuesday, 23 April 2013 | Adam Ferrier

Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.

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