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Five ways to build credibility with your customers

4:21PM | Tuesday, 15 April 2014 | Amanda Jesnoewski

Here are five ways you can establish credibility with your potential customers before you start talking about yourself.

Barriers are imaginary: A lesson from my childhood

4:37PM | Thursday, 10 April 2014 | Rebekah Campbell

As a 13-year-old New Zealander, I wanted to become prime minister. Here's the lesson I learnt by meeting the PM.

Six tips for quick, easy and effective content marketing

4:35PM | Tuesday, 8 April 2014 | Amanda Jesnoewski

Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.

Taxation: The three Ds of paying dues

4:28PM | Tuesday, 8 April 2014 | Linnet Hunter

Taxation can feel like an unmanageable burden for many sole traders. With the end of the financial year rapidly approaching, here’s how you need to start preparing.

The five minute guide to SEO that works

4:48PM | Monday, 7 April 2014 | Adam Franklin

Search engine optimisation can seem like hard work. However, like Pareto’s principle of getting 80% of the results from 20% of the effort, there are some easy things you can do to yield results.

Social media law part three: Can I post whatever I want on Facebook?

4:56AM | Friday, 4 April 2014 | Vanessa Emilio

In part three of this series looking at social media and the law, I’ll examine how Australian law limits what you should and shouldn’t post on your social media accounts.

Turning industry stereotypes into powerful points of difference

4:46AM | Tuesday, 1 April 2014 | Amanda Jesnoewski

Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.

Getting infrastructure right: How can startups build a scalable operational model?

3:52PM | Friday, 28 March 2014 | Paul Migliorini

Growth can be a mixed blessing for startups. It’s great to have new customers knocking at the door, but only if your cost base and cash flow are up to the task of serving them.

Social media law in employment: What you can control and what you can’t

3:05PM | Friday, 28 March 2014 | Vanessa Emilio

You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

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