With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.
Here are five ways you can establish credibility with your potential customers before you start talking about yourself.
As a 13-year-old New Zealander, I wanted to become prime minister. Here's the lesson I learnt by meeting the PM.
Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.
Taxation can feel like an unmanageable burden for many sole traders. With the end of the financial year rapidly approaching, here’s how you need to start preparing.
Search engine optimisation can seem like hard work. However, like Pareto’s principle of getting 80% of the results from 20% of the effort, there are some easy things you can do to yield results.
In part three of this series looking at social media and the law, I’ll examine how Australian law limits what you should and shouldn’t post on your social media accounts.
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.
Growth can be a mixed blessing for startups. It’s great to have new customers knocking at the door, but only if your cost base and cash flow are up to the task of serving them.
You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?