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Website disclaimers: The inside story

2:53PM | Friday, 21 February 2014 | Vanessa Emilio

Most websites –StartupSmart included – feature a disclaimer of some description. Here’s a look at whether they really provide you with legal protection, and what you need to include in one.

How customer service can make or break your start-up

2:40PM | Thursday, 20 February 2014 | Paul Migliorini

How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.

Resell, upsell and cross-sell: The little words that bring in big money

2:33AM | Tuesday, 18 February 2014 | Amanda Jesnoewski

One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.

Six tactics to avoid being interrupted at work

2:10PM | Friday, 14 February 2014 | Jonathan Weinstock

Do you find you always get more work done on the weekends or when your employees aren’t around? Here are six tactics to try.

Dumb Starbucks: When does parody go too far in regard to copyright?

2:26PM | Friday, 14 February 2014 | Vanessa Emilio

A comedian who created a parody of Starbucks is being sued by the US-based coffee giant for copyright infringement. The case is a major test case for the fair use provisions protecting parodies.

Success comes with accountability: What start-ups can learn from big companies

2:50PM | Tuesday, 11 February 2014 | Matt Murphy

Why do large businesses generally succeed while small businesses fail? Often, it comes down to accountability.

Five questions to help you tell the story

2:09AM | Tuesday, 11 February 2014 | Amanda Jesnoewski

Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.

How to determine whether you qualify for the R&D Tax Incentive

2:56PM | Monday, 10 February 2014 | Robert Krigsman

The Research and Development (R&D) Tax Incentive program was developed to assist businesses recover some of the costs of undertaking R&D. Here are the key details you need to know.

Why increasing your marketing budget is lousy advice

2:41PM | Friday, 7 February 2014 | Adam Franklin

Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.

Are you giving away your copyright for free?

2:32PM | Friday, 7 February 2014 | Vanessa Emilio

Every creative work has automatic copyright protection. Adding a Creative Commons (CC) licence to your work means you give general rights to the public to use the work in the manner specified, for free.

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