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Why increasing your marketing budget is lousy advice

2:41PM | Friday, 7 February 2014 | Adam Franklin

Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.

Are you giving away your copyright for free?

2:32PM | Friday, 7 February 2014 | Vanessa Emilio

Every creative work has automatic copyright protection. Adding a Creative Commons (CC) licence to your work means you give general rights to the public to use the work in the manner specified, for free.

Eight essential steps to prepare yourself for investors

2:47PM | Thursday, 6 February 2014 | Marc Peskett

Bringing investors into your start-up will be one of the most important decisions you will make about your company. Here are nine tips that will get you on your way.

Do I need to get techy to start a retail business?

2:28PM | Thursday, 6 February 2014 | Franz Madlener

Once in a generation, retail goes through a change that could never have been predicted – and cannot be ignored. Online retail is the latest example of such a shift.

The handbrake that stops all madness

2:48PM | Wednesday, 5 February 2014 | Walid El-Khoury

When it comes to cars, handbrakes are an essential system. It is critical that the equivalents are fitted to your start-up.

Three ways to worry less about productivity

2:32AM | Tuesday, 4 February 2014 | Linnet Hunter

While the word ‘productivity’ gets bandied about as if it has the same meaning for everyone, I don’t think it does. Here are three key ways to think about productivity as a soloist.

How to avoid burnout and burning clients in busy times

2:28AM | Tuesday, 4 February 2014 | Amanda Jesnoewski

When you're working late nights and early mornings, you can end up tired, stressed and overwhelmed. Here are six key tips to help you avoid burnout and burning clients.

High Court decision a reminder misleading ads could land your business in hot water

2:06PM | Monday, 3 February 2014 | Craig Yeung

Australia’s highest court, the High Court of Australia, has recently made a decision that serves as a clear reminder to businesses on the risks associated with misleading advertising and pricing of goods and services.

Guarantees v warranties: Does Red Bull really give you ‘wings’?

1:59PM | Friday, 31 January 2014 | Vanessa Emilio

Many businesses and individuals use ‘guarantee’ and ‘warranty’ interchangeably, thinking they mean the same thing. However, from a legal perspective, the two words have very different meanings.

Building a culture of trust: the key to flexible working

1:13PM | Thursday, 30 January 2014 | Paul Migliorini

Despite the proven advantages of flexi-work for start-ups, many entrepreneurs are unclear how to make it work in practice. Here are the four key things you need to look at before introducing flexible work arrangements.

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