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How to get testimonials that convert sales

1:51PM | Tuesday, 28 January 2014 | Amanda Jesnoewski

Testimonials and case studies can be incredibly powerful in persuading potential customers to buy. Here are four tips to help you get the kind of testimonials that will convert sales for you.

Are home-based businesses viewed negatively by people in the corporate world?

1:00AM | Tuesday, 28 January 2014 | Jane Shelton

Any prospective clients who see that mess in the spare room will be convinced to take their business to your competitors in a flash!

Eight global trends that could reshape your online business in 2014

1:48PM | Friday, 24 January 2014 | Vanessa Emilio

In the internet world of accelerating change, law reforms are being proposed and passed at breakneck speed. Here are eight big trends you need to watch closely in 2014.

Dumb things people say to work-at-home mums

1:52PM | Thursday, 23 January 2014 | Cas McCullough

Last week I asked other work-at-home mums about the hurtful comments that have been thrown their way by well-meaning family, friends and partners. Here are some common examples – and what to do about them.

Eight simple ways start-ups can improve customer service in 2014

1:41PM | Wednesday, 22 January 2014 | Michael Hansen

Are you looking to make your consumers grin with delight in 2014? Here are eight key ways to improve your customer service.

New year, fresh start

1:50AM | Tuesday, 21 January 2014 | Linnet Hunter

The new year is a great opportunity to start afresh. Here are the big decisions I’ve made to get the most out of 2014.

Questions to ask when writing or reviewing your website copy

1:47AM | Tuesday, 21 January 2014 | Amanda Jesnoewski

The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.

How do I get the best suppliers for my new online venture?

1:00AM | Tuesday, 21 January 2014 | Michael Fox

There are no shortcuts to finding good suppliers – do the research, build the relationships and always have a back-up.

I spy with my little…FBI!

1:16PM | Monday, 20 January 2014 | Vanessa Emilio

Have you heard the latest about website privacy policies? Especially in light of the Snowden leaks in the US, there are some key issues to be aware of.

Limit the choices your customers have to make

1:54PM | Friday, 17 January 2014 | Walid El-Khoury

Giving your customers too much of a good thing might lead to consumer fatigue when it comes to making a choice.

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