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How to turn a mistake into a marketing opportunity

3:45PM | Tuesday, 11 March 2014 | Amanda Jesnoewski

No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.

Thinking of setting up a start-up business? Here’s what you need to do first

3:17PM | Friday, 7 March 2014 | Vanessa Emilio

Did you know there's a legal difference between a company and a business? Before you start-up, here are a few things you should consider.

Do you want to work at my start-up?

3:02PM | Thursday, 6 March 2014 | Rebekah Campbell

Are you looking to work at a start-up? If so, here are six key tips to help you get the job.

Hard lemonade leaves a sour taste: Why a system needs a driver

3:04PM | Wednesday, 5 March 2014 | Walid El-Khoury

A dad went to buy his seven-year-old son a lemonade while they were watching the Detroit Tigers. Poorly implemented systems quickly turned a fun family outing into a nightmare – and the same can happen to your business.

Three tips to help you build your email mailing list

3:59AM | Tuesday, 4 March 2014 | Amanda Jesnoewski

Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.

How can I get traffic to my website cheaply?

3:00AM | Tuesday, 4 March 2014 | Fred Schebesta

So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.

When do you legally have to refund a product?

2:47PM | Friday, 28 February 2014 | Vanessa Emilio

Does your warranty policy comply with the Australian Consumer Law? Here are the legal and commercial issues you must consider when deciding how, who and when to issue a refund.

The importance of having a coach in business and life

2:22PM | Thursday, 27 February 2014 | Jonathan Weinstock

Remember those piano or guitar lessons you loved (or hated) as a kid? Perhaps you were forced to go to tennis lessons? Now you’re in business, it’s time to hire another coach.

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

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