Mentors

Latest

Turning industry stereotypes into powerful points of difference

4:46AM | Tuesday, 1 April 2014 | Amanda Jesnoewski

Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.

Getting infrastructure right: How can startups build a scalable operational model?

3:52PM | Friday, 28 March 2014 | Paul Migliorini

Growth can be a mixed blessing for startups. It’s great to have new customers knocking at the door, but only if your cost base and cash flow are up to the task of serving them.

Social media law in employment: What you can control and what you can’t

3:05PM | Friday, 28 March 2014 | Vanessa Emilio

You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

The four-step formula for more powerful marketing and advertising

3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski

Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.

How can I get myself some office space to hold meetings, without paying out for premises full-time?

3:00AM | Tuesday, 25 March 2014 | Steve Kingston

This is a common problem for many small businesses. A popular and logical solution is to lease serviced office accommodation.

Social media and the law: Starting your business on Facebook does not exempt you from the law

3:53PM | Friday, 21 March 2014 | Vanessa Emilio

Are you starting or promoting your business through social media? Here are a few key legal points you need to be aware of.

The late mail: Even posties aren’t safe from digital disruption

3:50PM | Wednesday, 19 March 2014 | Jason Rose

The internet is disrupting every industry – and not even the humble postie is safe.

Four common disputes between startup founders – and how they can be resolved

3:41PM | Wednesday, 19 March 2014 | Lachlan McKnight

It’s an unfortunate fact of life in business that, sometimes, partnerships and relationships deteriorate. This article sets out four common disputes which can arise between start-up founders, and how you can resolve them.

Four headlines that engage and convert customers

3:47AM | Tuesday, 18 March 2014 | Amanda Jesnoewski

From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.

loading...
loading...
loading...
loading...