In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.
Your customers want things explained in plain English – so why are you smothering them with jargon?
With June 30 fast approaching, here are five things you need to cross off your financial checklist.
Overloading your customers with information can sometimes be counterproductive. Here are five tips to help you say less and sell more.
I took a four-day writer’s retreat recently and made a decision to switch off all my devices. I soon discovered switching off takes more than actually holding down the off button, or locking the phone in a box.
Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.
When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.
Last week’s ruling by the European Union (EU) Court of Justice is already causing chaos in Google’s operations with the new flood of requests. Here's why.
Next month, the European Union will implement a standardised legal framework for handling digital signatures. It’s time to look at whether they’re legally binding in Australia.