Growth can be a mixed blessing for startups. It’s great to have new customers knocking at the door, but only if your cost base and cash flow are up to the task of serving them.
You want to allow your employees to build an audience, promote your brand and sell your products via Facebook and Twitter. But how do you still legally own the accounts and customers when they leave?
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
This is a common problem for many small businesses. A popular and logical solution is to lease serviced office accommodation.
Are you starting or promoting your business through social media? Here are a few key legal points you need to be aware of.
The internet is disrupting every industry – and not even the humble postie is safe.
It’s an unfortunate fact of life in business that, sometimes, partnerships and relationships deteriorate. This article sets out four common disputes which can arise between start-up founders, and how you can resolve them.
From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.
Google+ is an enigma for most small business owners. However, if used effectively, it can become a valuable tool for your business.