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How to become a market leader, not a competitor follower

6:18PM | Tuesday, 10 June 2014 | Amanda Jesnoewski

In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.

Plain speaking (and writing) gets your message across

6:31PM | Tuesday, 10 June 2014 | Linnet Hunter

Your customers want things explained in plain English – so why are you smothering them with jargon?

Your end of financial year business checklist: Five steps to save time and money

6:09PM | Thursday, 5 June 2014 | Vanessa Emilio

With June 30 fast approaching, here are five things you need to cross off your financial checklist.

A little less conversation, a little more (sales) action

6:58PM | Tuesday, 3 June 2014 | Amanda Jesnoewski

Overloading your customers with information can sometimes be counterproductive. Here are five tips to help you say less and sell more.

No privacy policy? Google says you need one

5:13PM | Thursday, 29 May 2014 | Vanessa Emilio

If you use any of Google’s services for your website and don’t have a privacy policy, you could find yourself banished. If you use any of Google’s many products or services, here's what you must do.

Switching off: Why taking a break from the internet is so difficult

5:36AM | Tuesday, 27 May 2014 | Linnet Hunter

I took a four-day writer’s retreat recently and made a decision to switch off all my devices. I soon discovered switching off takes more than actually holding down the off button, or locking the phone in a box.

Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 | Amanda Jesnoewski

Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

Why you need to be a shameless self-promoter

5:37PM | Tuesday, 20 May 2014 | Amanda Jesnoewski

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.

EU privacy ruling the latest legal blow for Google

5:21PM | Monday, 19 May 2014 | Vanessa Emilio

Last week’s ruling by the European Union (EU) Court of Justice is already causing chaos in Google’s operations with the new flood of requests. Here's why.

Are e-signatures legal in Australia?

5:30PM | Thursday, 15 May 2014 | Vanessa Emilio

Next month, the European Union will implement a standardised legal framework for handling digital signatures. It’s time to look at whether they’re legally binding in Australia.

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