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Hard lemonade leaves a sour taste: Why a system needs a driver

3:04PM | Wednesday, 5 March 2014 | Walid El-Khoury

A dad went to buy his seven-year-old son a lemonade while they were watching the Detroit Tigers. Poorly implemented systems quickly turned a fun family outing into a nightmare – and the same can happen to your business.

Three tips to help you build your email mailing list

3:59AM | Tuesday, 4 March 2014 | Amanda Jesnoewski

Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.

How can I get traffic to my website cheaply?

3:00AM | Tuesday, 4 March 2014 | Fred Schebesta

So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.

When do you legally have to refund a product?

2:47PM | Friday, 28 February 2014 | Vanessa Emilio

Does your warranty policy comply with the Australian Consumer Law? Here are the legal and commercial issues you must consider when deciding how, who and when to issue a refund.

The importance of having a coach in business and life

2:22PM | Thursday, 27 February 2014 | Jonathan Weinstock

Remember those piano or guitar lessons you loved (or hated) as a kid? Perhaps you were forced to go to tennis lessons? Now you’re in business, it’s time to hire another coach.

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

Should I spend my time and money on eCommerce?

2:00AM | Tuesday, 25 February 2014 | David Trewern

Just like conventional retail, successful online retail requires staying close to customers, a compelling product offer and great service.

Moving beyond compliance: Three things to remember when choosing a business adviser

2:33PM | Monday, 24 February 2014 | Robert Krigsman

You are running a business, trying to do 100 things at once, when you realise you need an accountant who does more than just the compliance stuff. Here are the key issues you need to consider.

Website disclaimers: The inside story

2:53PM | Friday, 21 February 2014 | Vanessa Emilio

Most websites –StartupSmart included – feature a disclaimer of some description. Here’s a look at whether they really provide you with legal protection, and what you need to include in one.

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