How to know when it’s time to update your website

12:48PM | Wednesday, 11 December 2013 | Fred Schebesta

The time to upgrade your website shouldn’t be carried out by default after a certain number of months or years – it’s best done when you can capture an opportunity to either increase traffic, increase conversions, or better engage your users.

Preparation and planning prevents poor performance

12:45PM | Wednesday, 11 December 2013 | Matt Murphy

One of the first things you need to do when you are embarking on your start-up is to create your business strategy and then a plan for implementation.

Winding your business down for the holidays

12:40AM | Tuesday, 10 December 2013 | Amanda Jesnoewski

With Christmas just around the corner, chances are most of us are starting to wind our businesses down for at least a couple of weeks. Here are some tips to help you prepare your business for the holidays.

What will changes to the GST threshold on overseas online purchases mean for my business?

12:56PM | Monday, 9 December 2013 | Franz Madlener

How quickly we forget the predictions of “doom and gloom” before the GST’s initial introduction in the late ‘90s. The truth is very little will change if the threshold is lowered.

Trademark ownership and social media: Who owns what?

12:40PM | Friday, 6 December 2013 | Vanessa Emilio

Kyle and Jackie O’s recent trademark battle with radio station owner Southern Cross Austereo has raised some critical legal questions about the ownership of social media accounts. Here’s how it impacts your business.

Bodyslam: How getting soundly beaten can be a blessing in disguise

12:39PM | Thursday, 5 December 2013 | Jason Rose

I learnt a great lesson about business and life on the weekend. The weird part was that I was upside down at the time.

Ignore what your customers say, tell them what they want

12:07PM | Wednesday, 4 December 2013 | Walid El-Khoury

It is now a well-known (but often forgotten) fact that people invariably try to rationalise their decisions. Asking people what they want is the wrong way to find out what they’re really after.

Five ways to stay in touch with your customers – and have them look forward to it

12:25AM | Tuesday, 3 December 2013 | Amanda Jesnoewski

When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. Here are five ways to do it.

The importance of knowing your numbers

12:54PM | Monday, 2 December 2013 | Marc Peskett

It’s surprising how many entrepreneurs are unfamiliar with the bottom-line performance of their businesses. Thankfully, a little external advice can make a world of financial difference.

Hiring your first employee: When going it alone is no longer an option

11:36PM | Friday, 29 November 2013 | Linnet Hunter

There comes a point for every business when going it alone is no longer an option. Here are five key things to consider when you hire your first employee.