When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.
Just like conventional retail, successful online retail requires staying close to customers, a compelling product offer and great service.
You are running a business, trying to do 100 things at once, when you realise you need an accountant who does more than just the compliance stuff. Here are the key issues you need to consider.
Most websites –StartupSmart included – feature a disclaimer of some description. Here’s a look at whether they really provide you with legal protection, and what you need to include in one.
How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.
Do you find you always get more work done on the weekends or when your employees aren’t around? Here are six tactics to try.
A comedian who created a parody of Starbucks is being sued by the US-based coffee giant for copyright infringement. The case is a major test case for the fair use provisions protecting parodies.
Why do large businesses generally succeed while small businesses fail? Often, it comes down to accountability.
Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.