If you are going to start up a retail operation and don’t know who your target customers are for your marketing campaign then you are in lot of trouble.
Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.
If you’re naturally shy, it might be worth finding a business partner who can sell your idea to investors.
Big multinational brands like Subway can afford to survive some bad PR – but your start-up probably can’t.
The answer should depend on whether they have legitimate customers with complaints or trolls who should be ignored.
Be careful when you cut your prices. When customers see the prices of your products dropping, they assume you are having difficulty selling.
There is a far cheaper option than hiring a high paid athlete to represent your brand. Better still, they're already sitting in your office.
Are you giving your customers quality content that they would want to show their friends? If not, your marketing won't go viral.
Unless there’s an issue with cultural sensitivity or potential embarrassment, I would be inclined to use the same brand around the world.
The answer will depend on your individual business, and how you define your opportunity.
Everything in society is an opportunity to communicate your brand proposition. But there’s a catch.
Personally I think the annual marketing plan should be thrown out. It's not long enough to be strategic, and too long to stick to.
Naming is hard, so spend plenty of time on it and get it right.
The short answer is don’t. Unless you are in the most charismatic 0.1% of the population I would resist putting your image on the brand.
Don’t let anyone fool you, all marketing is sensory marketing. It’s just that we need to acknowledge there are at least five senses we can use to engage people with.
A great marketer is someone who can drive demand led growth throughout your business.
Is a logo important? Very, for two reasons – now and later. Get this wrong and your business could suffer.
Engaging in open warfare with your competitor may raise attention to not only them, but yourself as well. If they bite back, then the category grows as well.
Consider taking the concept and putting it in an online environment, that way people can more easily pass it on from one person to the next. Better yet, put it into social media.
Any issues with trust between yourself and the advertising agency should have been worked out before you see their first campaign ideas. You’ve employed them to do a job.