Shane Warne’s beer partnership: Celebrity branding to capture markets

12:21PM | Thursday, 12 December 2013 | Bella Katz

Australia’s favourite larrikin, Shane “Warney” Warne, has just undergone another transformation. This time he is doing his bit for trans-Tasman relations as a craft beer connoisseur with his own label, 99 Not Out.

Hyperbolic language: This article will revolutionise the way you do business

11:50PM | Wednesday, 20 November 2013 | Bella Katz

Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?

How do you get a mentor in a new industry you’re trying to break into?

10:44PM | Monday, 28 October 2013 | Bella Katz

A big indicator of business maturity is admitting that you don’t know everything. Here's how to find a mentor to help you out.

When is the best time to rebrand your business? Probably not Monday

7:35PM | Friday, 12 July 2013 | Bella Katz

One Monday morning, a major international firm chose to rebrand itself as “Monday”. Here’s why the new name didn’t make it to Tuesday.

Can you have a decent marketing strategy without an advertising budget?

4:41PM | Thursday, 18 April 2013 | Bella Katz

A decent marketing strategy shouldn't be something you hope to have one day when your business grows up. You need one now.

Should I be afraid of turning away customers outside our target market?

2:51PM | Monday, 11 February 2013 | Bella Katz

A trip to Topshop in Melbourne shows why start-ups shouldn’t be afraid to turn away some customers.