The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.
There are six things you need to do before you can say goodbye to your boss.
In the initial stages, aim to organise a five-member board, with each of the members serving a specific role.
Unfortunately, tight budgets and tighter deadlines are the very nature of small business. However, if you’re smart, there are ways to cut your costs.
Think about your business plan the same way that the chef thinks about creating her next menu – it has to have all the ingredients that the customers want.
For a number of reasons, China is a very attractive option for manufacturing. However, there are some critical issues you must be aware of.
Becoming a company director carries some very significant legal and moral responsibilities that you must be familiar with before you accept the position.
Like a good cricket captain, you have to select the best players in the right positions to beat your competition.
You have to act like a good captain and select the right players in the right places at the best time to beat your competition.
Before you go any further, it is absolutely essential you get a memorandum of understanding with your potential business partner.
I’m thinking of sending out some direct marketing to my database. What kinds of things work/don’t work?
Direct marketing has to be stimulating, and in your case scintillating, to build warm and welcome associations with your chosen brand name.
The first thing for you to do is compare your cashflow on a month-by-month basis with the purchase patterns three months before and three months after.
Never forget that you shoot at targets, but you must create and embrace clients and consumers to become ideal customers.
If you’re thinking of holding a big sale to get a big end of year sales boost, stop and take a breath.
You need to closely examine the industry prognosis for the business that you are entering to really determine whether you should be worried.
Are you confusing issues of advertising and promotion with the job of building a brand identity? Let's take it in steps to see the difference.