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How can I best work out my “elevator pitch”?

3:00AM | Tuesday, 19 March 2013 | Colin Benjamin

The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.

When is it the right time to launch my start-up?

1:10PM | Thursday, 19 January 2012 | Colin Benjamin

There are six things you need to do before you can say goodbye to your boss.

How do I form a board for my company?

11:54PM | Wednesday, 21 November 2012 | Colin Benjamin

In the initial stages, aim to organise a five-member board, with each of the members serving a specific role.

We need help fast and cheap!

10:59PM | Wednesday, 10 October 2012 | Colin Benjamin

Unfortunately, tight budgets and tighter deadlines are the very nature of small business. However, if you’re smart, there are ways to cut your costs.

My business plan is too long. What should I hack out?

6:55PM | Wednesday, 1 June 2011 | Colin Benjamin

Think about your business plan the same way that the chef thinks about creating her next menu – it has to have all the ingredients that the customers want.

Are there downsides to manufacturing our product in China?

6:40PM | Friday, 22 June 2012 | Colin Benjamin

For a number of reasons, China is a very attractive option for manufacturing. However, there are some critical issues you must be aware of.

What makes a good board member and how can I learn how to become one?

6:56PM | Thursday, 7 June 2012 | Colin Benjamin

Becoming a company director carries some very significant legal and moral responsibilities that you must be familiar with before you accept the position.

Should I hire specialists or all-rounders?

5:32PM | Wednesday, 9 May 2012 | Colin Benjamin

Like a good cricket captain, you have to select the best players in the right positions to beat your competition.

Do I need to hire specialists from day one?

4:32AM | Monday, 2 April 2012 | Colin Benjamin

You have to act like a good captain and select the right players in the right places at the best time to beat your competition.

Should I go into business with someone I just met?

3:11PM | Wednesday, 7 March 2012 | Colin Benjamin

Before you go any further, it is absolutely essential you get a memorandum of understanding with your potential business partner.

I’m thinking of sending out some direct marketing to my database. What kinds of things work/don’t work?

11:07PM | Thursday, 10 November 2011 | Colin Benjamin

Direct marketing has to be stimulating, and in your case scintillating, to build warm and welcome associations with your chosen brand name.

We’ve just had our first year and our cashflow was very bumpy. What can I do about it?

10:38PM | Tuesday, 25 October 2011 | Colin Benjamin

The first thing for you to do is compare your cashflow on a month-by-month basis with the purchase patterns three months before and three months after.

How can I identify who my ideal target customer is?

8:15PM | Tuesday, 16 August 2011 | Colin Benjamin

Never forget that you shoot at targets, but you must create and embrace clients and consumers to become ideal customers.

I want to hold a big sale. But what are the risks?

6:09PM | Thursday, 16 June 2011 | Colin Benjamin

If you’re thinking of holding a big sale to get a big end of year sales boost, stop and take a breath.

It seems that consumer trends are against me. Should I be worried?

3:10PM | Thursday, 10 March 2011 | Colin Benjamin

You need to closely examine the industry prognosis for the business that you are entering to really determine whether you should be worried.

Who should be responsible for creating all of the branding for my new business?

12:30PM | Wednesday, 8 December 2010 | Colin Benjamin

Are you confusing issues of advertising and promotion with the job of building a brand identity? Let's take it in steps to see the difference.

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