Social media is, first and foremost, about building brand awareness and trust. But while it should be a key part of your marketing, don’t use it as a sales tool.
While the internet has cut many middle men out of the supply chain, there are still some potential risks you should be aware of.
The beauty of successful online marketing is that the results are instant.
When it comes to developing a website, there are three options you need to consider.
These days, it’s simply not good enough to only offer your customers discounts during the Christmas rush. Make sure you have great prices all year round.
Never before in history has it been easier for David to smash Goliath. Even better, online retailers should also benefit from the big guys moving online.
For a number of important reasons, the very best way to manage quality control is to work with your suppliers.
There are many great benefits to traditional retail, especially if you dreamed of seeing a real-life dinosaur as a kid.
You should be careful when you choose your business model. Also, don’t be fooled into thinking a physical store will grant you extra online credibility.
You have to be familiar with your supply chain before you can understand how much it will cost to get your goods to your warehouse.
Giving your customers a range of ways to pay can be a great way to grow your business, as some people are more comfortable with specific platforms over others. Here are some options.
Choosing the right business partner for your start-up can make or break your business.
The challenge is to select the strategies most suitable to your particular market and business model, while ensuring you provide the best service to your customers.
Unfortunately, Australia does not have the freight solutions that are commonplace in the UK, US and Europe, so the only solution is to manage your customers’ expectations.
I’m importing some designer fashion brands to sell online. What should I do about my returns policy?
To run a successful online store it’s important to alleviate any fears that customers may have.
Do not rest on your laurels or past successes. You need to constantly innovate and improve every aspect of your business.
Simply put, cashflow is king – so cutting down on the length of sales cycles has become increasingly important, especially in light of the recent struggling retail sector and credit markets.
If having a decent website is key to the success of your start-up – and it should be – but you are restricted by a limited budget, you need to think outside the box to maximize return from your budget.
In the online world first impressions count, and quickly establishing trust is critical in a highly competitive marketplace.
To earn the business of those customers who are after quality, you need to actually offer that quality, and ensure that the quality is clearly conveyed on your website.