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Should I advertise my new business or just use social media?

9:00AM | Thursday, 5 September 2013 | Dean Ramler

There are a number of factors you need to look at to determine how you advertise your business.

What features does my website need to have?

7:14PM | Thursday, 11 July 2013 | Dean Ramler

A good e-commerce site should provide a seamless shopping experience for your customers. There are a few key features your website needs in order to provide one.

Is social media a tool for brand awareness or sales?

4:04PM | Friday, 26 April 2013 | Dean Ramler

Social media is, first and foremost, about building brand awareness and trust. But while it should be a key part of your marketing, don’t use it as a sales tool.

How can I avoid supply chain problems?

2:23PM | Thursday, 7 February 2013 | Dean Ramler

While the internet has cut many middle men out of the supply chain, there are still some potential risks you should be aware of.

How long does online marketing take to be effective?

1:10PM | Monday, 9 January 2012 | Dean Ramler

The beauty of successful online marketing is that the results are instant.

Should I outsource my web development work overseas?

12:41PM | Monday, 3 December 2012 | Dean Ramler

When it comes to developing a website, there are three options you need to consider.

What deals work best at Christmas?

10:55PM | Monday, 29 October 2012 | Dean Ramler

These days, it’s simply not good enough to only offer your customers discounts during the Christmas rush. Make sure you have great prices all year round.

How long until the retail big boys wake up and crush the little guys?

9:46PM | Friday, 28 September 2012 | Dean Ramler

Never before in history has it been easier for David to smash Goliath. Even better, online retailers should also benefit from the big guys moving online.

When using an overseas supplier, what quality control processes should I use?

4:17PM | Thursday, 21 April 2011 | Dean Ramler

For a number of important reasons, the very best way to manage quality control is to work with your suppliers.

Should we sell our new product online or through traditional retail?

8:11PM | Tuesday, 21 August 2012 | Dean Ramler

There are many great benefits to traditional retail, especially if you dreamed of seeing a real-life dinosaur as a kid.

Do online retailers benefit from having a physical store?

7:06PM | Friday, 6 July 2012 | Dean Ramler

You should be careful when you choose your business model. Also, don’t be fooled into thinking a physical store will grant you extra online credibility.

What are the costs involved with importing products from China?

6:12PM | Thursday, 14 June 2012 | Dean Ramler

You have to be familiar with your supply chain before you can understand how much it will cost to get your goods to your warehouse.

What online payment platforms do you recommend?

4:19PM | Friday, 20 April 2012 | Dean Ramler

Giving your customers a range of ways to pay can be a great way to grow your business, as some people are more comfortable with specific platforms over others. Here are some options.

How do I make my business partner work his fair share?

3:20PM | Wednesday, 14 March 2012 | Dean Ramler

Choosing the right business partner for your start-up can make or break your business.

What are some affordable strategies to achieve online growth?

2:51AM | Wednesday, 29 February 2012 | Dean Ramler

The challenge is to select the strategies most suitable to your particular market and business model, while ensuring you provide the best service to your customers.

Is there a way I can avoid postage delays when I send my products out?

2:22PM | Friday, 10 February 2012 | Dean Ramler

Unfortunately, Australia does not have the freight solutions that are commonplace in the UK, US and Europe, so the only solution is to manage your customers’ expectations.

I’m importing some designer fashion brands to sell online. What should I do about my returns policy?

11:16PM | Thursday, 17 November 2011 | Dean Ramler

To run a successful online store it’s important to alleviate any fears that customers may have.

What advice do you have for tackling new competitors in your industry?

11:55AM | Tuesday, 1 November 2011 | Dean Ramler

Do not rest on your laurels or past successes. You need to constantly innovate and improve every aspect of your business.

Have you got any tips on how to cut down the length of sales cycles? It’s hurting my cashflow.

10:49PM | Thursday, 13 October 2011 | Dean Ramler

Simply put, cashflow is king – so cutting down on the length of sales cycles has become increasingly important, especially in light of the recent struggling retail sector and credit markets.

How can I stretch out my web development budget?

9:44PM | Friday, 30 September 2011 | Dean Ramler

If having a decent website is key to the success of your start-up – and it should be – but you are restricted by a limited budget, you need to think outside the box to maximize return from your budget.

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