Fred Schebesta

Fred Schebesta is the founder of Australia's most popular credit card comparison website: Credit Card Finder. Fred's passion for financial comparison and helping Australian consumers save money let him to launch Home Loan Finder to compare home loans, and Savings Account Finder to compare savings accounts. You can follow him on Twitter @schebesta.

Ask Fred or any other StartupSmart mentor a question here.

I'm about to launch my online business. In terms of my marketing strategy, what should I do?

Monday, 13 February 2012 12:52

Firstly, I want to take this up a level and just discuss something more important than whether or not you should be marketing online, but instead should you be launching?

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Is it a good idea to get a third party to build my Facebook/Twitter presence?

Wednesday, 21 December 2011 00:00

Is it ever a good idea to get a third party to build my Facebook/Twitter presence, or should I do it all myself?
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How can I make it easier for people to buy from my website?

Tuesday, 04 October 2011 14:21

It’s crucial to think of your website as a sales funnel. People hunt down what they want to buy and you need them to flow neatly down into the buying page, then get them to press the buy button.

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I want to embrace the cloud, but I’m worried about security. What should I do?

Tuesday, 20 September 2011 15:14

I’ve got loads of files stuffed in a cabinet. I’ve been told I really need to get my records and documents in the cloud, but I’m worried about security. Should I be putting all of my business’ confidential information online?
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Would a web expert be willing to take equity instead of a wage?

Tuesday, 28 June 2011 12:15

I have started working on a project that could become a neat online business, however the website is crucial and I do not have the skills. Where can I find people with the skills, who will share in my dream, and will be happy to take equity instead of a wage as compensation?
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In marketing my furniture business, should I do anything significantly different online compared to offline?

Monday, 20 June 2011 14:55

Things to keep similar:
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I’ve starting an online experiences gift voucher company. What would you say are the best web analytics tools out there?

Monday, 09 May 2011 16:07

I’ve started an online experiences gift voucher company. What would you say are the best web analytics tools out there? Also, what are the key measurements I should be looking for when going through my traffic figures?
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How can I keep my start-up funding costs to a minimum?

Wednesday, 27 April 2011 14:53

As an entrepreneur you should know how to do something on the sniff of an oily rag.
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Are credit cards a good way to fund my start-up?

Monday, 04 April 2011 14:17

We hear of many stories from Silicon Valley of start-ups getting millions in venture capital, but the reality for most start-ups is you are going to have to fund your early days with your own money.

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How can I get traffic to my website cheaply?

Tuesday, 08 March 2011 12:08

How can I traffic to my website cheaply? Is it all about advertising banners and buttons?
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