The first thing you want to do perhaps even before you set up your business is to work out what keywords people are searching for.
You've got a new website up and running, so now it's time to think about SEO keywords.
If you're considering outsourcing your social media presence, perhaps you should reconsider having a social media presence at all?
Handled properly, engaging with a blogger can be a cost-effective way to market your business.
Pure eCommerce businesses should not be in the advertising business. However, if you are considering pivoting from an eCommerce business to a content business, here are the pros and cons.
There has been a lot of research done on colours and how they affect humans. Here’s a crash course.
You’ve thought of the perfect domain name, but some kid still living with his parents owns it. What do you do? Well, you have a few options.
Google is so dominant in the Australian search market that it has made everything else irrelevant.
If there is one key thing I have learnt after 10 years of experience, it is this: Make your product so good that it markets itself.
It’s crucial to think of your website as a sales funnel. People hunt down what they want to buy and you need them to flow neatly down into the buying page.
Embracing the cloud means unlocking a whole swag of IT benefits.
Here are some methods you might want to consider to choose the best web development partner.
In marketing my furniture business, should I do anything significantly different online compared to offline?
The challenge with any site that is trying to sell something online is to build trust with the customer.
I’ve starting an online experiences gift voucher company. What would you say are the best web analytics tools out there?
There are actually quite a few different tools that you can potentially use to cover every single element that you want to track well. However, there are some easy wins you should start with.
As an entrepreneur you should know how to do something on the sniff of an oily rag.
Despite the risks involved, many entrepreneurs have no other choice but to fund their start-up with a credit card.
So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.
Before you write a line of code or start deciding what colours to use, here’s how you should approach your website construction.
Selecting a hosting company is a bit like choosing which suburb you want to live in. You want to live in the best suburb and get all the benefits, but pay almost nothing to get it.
I have had some interesting run-ins with buying interesting domain names but I have also been able to build a lot of business from buying the right domain name.