How can I get traffic to my website cheaply?

3:00AM | Tuesday, 4 March 2014 | Fred Schebesta

So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.

How do I price a new digital service or product?

1:14PM | Tuesday, 28 January 2014 | Fred Schebesta

The digital space has opened up many opportunities for new products and services. Here’s a guide on how to price them.

How to know when it’s time to update your website

12:48PM | Wednesday, 11 December 2013 | Fred Schebesta

The time to upgrade your website shouldn’t be carried out by default after a certain number of months or years – it’s best done when you can capture an opportunity to either increase traffic, increase conversions, or better engage your users.

Which SEO keywords should I optimise my website for?

9:00AM | Tuesday, 17 September 2013 | Fred Schebesta

The first thing you want to do perhaps even before you set up your business is to work out what keywords people are searching for.

Should I be thinking about SEO keywords for my new business website?

6:27PM | Wednesday, 26 June 2013 | Fred Schebesta

You've got a new website up and running, so now it's time to think about SEO keywords.

Should I outsource my social media presence?

12:00AM | Tuesday, 18 December 2012 | Fred Schebesta

If you're considering outsourcing your social media presence, perhaps you should reconsider having a social media presence at all?

How do I deal with bloggers?

11:54PM | Wednesday, 14 November 2012 | Fred Schebesta

Handled properly, engaging with a blogger can be a cost-effective way to market your business.

I’m designing my website. What colours work well online?

1:12AM | Monday, 10 January 2011 | Fred Schebesta

There has been a lot of research done on colours and how they affect humans. Here’s a crash course.

How do I snag a good domain without paying top dollar?

7:36PM | Friday, 27 July 2012 | Fred Schebesta

You’ve thought of the perfect domain name, but some kid still living with his parents owns it. What do you do? Well, you have a few options.

Should I be aiming to rank highly in all search engines, or just focus on Google?

7:48PM | Thursday, 5 July 2012 | Fred Schebesta

Google is so dominant in the Australian search market that it has made everything else irrelevant.

I'm about to launch my online business. In terms of my marketing strategy, what should I do?

2:52PM | Monday, 13 February 2012 | Fred Schebesta

If there is one key thing I have learnt after 10 years of experience, it is this: Make your product so good that it markets itself.

How can I make it easier for people to buy from my website?

10:21PM | Tuesday, 4 October 2011 | Fred Schebesta

It’s crucial to think of your website as a sales funnel. People hunt down what they want to buy and you need them to flow neatly down into the buying page.

I want to embrace the cloud, but I’m worried about security. What should I do?

9:14PM | Tuesday, 20 September 2011 | Fred Schebesta

Embracing the cloud means unlocking a whole swag of IT benefits.

Would a web expert be willing to take equity instead of a wage?

6:15PM | Tuesday, 28 June 2011 | Fred Schebesta

Here are some methods you might want to consider to choose the best web development partner.

In marketing my furniture business, should I do anything significantly different online compared to offline?

6:55PM | Monday, 20 June 2011 | Fred Schebesta

The challenge with any site that is trying to sell something online is to build trust with the customer.

I’ve starting an online experiences gift voucher company. What would you say are the best web analytics tools out there?

5:07PM | Monday, 9 May 2011 | Fred Schebesta

There are actually quite a few different tools that you can potentially use to cover every single element that you want to track well. However, there are some easy wins you should start with.

How can I keep my start-up funding costs to a minimum?

4:53PM | Wednesday, 27 April 2011 | Fred Schebesta

As an entrepreneur you should know how to do something on the sniff of an oily rag.

What should I be looking for when I choose a web developer?

2:35PM | Friday, 4 February 2011 | Fred Schebesta

Before you write a line of code or start deciding what colours to use, here’s how you should approach your website construction.

How can I get a good, effective website hosting deal?

12:10PM | Wednesday, 15 December 2010 | Fred Shebesta

Selecting a hosting company is a bit like choosing which suburb you want to live in. You want to live in the best suburb and get all the benefits, but pay almost nothing to get it.

How should I choose a domain name for my business?

11:48PM | Friday, 26 November 2010 | Fred Shebesta

I have had some interesting run-ins with buying interesting domain names but I have also been able to build a lot of business from buying the right domain name.