Mentors
MENTOR A-Z
- a
- Adam Ferrier
- Adam Franklin
- Amanda Gome
- Amanda Jesnoewski
- Amanda Watts
- b
- Bella Katz
- Brad Callaughan
- Brad Lindenberg
- Business Book Club
- c
- Cas McCullough
- Colin Benjamin
- Craig Hodges
- Craig Yeung
- d
- David Trewern
- Dean Ramler
- Debra Templar
- Dion Appel
- f
- Franz Madlener
- Fred Schebesta
- g
- Gillian Franklin
-
Gillian Franklin
Gillian Franklin is the managing director of The Heat Group – one of Australia's leading personal care companies.
- Graeme McCormack
- Greg Hayes
- j
- Jacqueline Lehmann
- James Omond
- Jane Shelton
- Jason Rose
- Jo Burston
- Jonathan Weinstock
- Julia Bickerstaff
- k
- Ken Phillips
- l
- Lauren Ridgway
- Linnet Hunter
- m
- Marc Peskett
- Marcia Griffin
- Mark Campbell
- Martin Nally
- Michael Folmer Hansen
- Michael Fox
- Michael Giles
- Michael Halligan
- n
- Ned Dwyer
- Nick Crocker
- Nicole Kersh
- o
- Orsi Parkanyi
- p
- Paul Clements
- Paul Page
- Philip Alexander
- Phil Weinman
- r
- Rebekah Campbell
- Rene Sugo
- Reuben Buchanan
- Robert Krigsman
- s
- Sahil Merchant
- Scott Robinson
- Simon Foster
- Simon Harris
- Steve Kingston
- Steve Torso
- Steve Wright
- t
- Greg Ferrett
- Tom O'Toole
- Tony Faure
- Tony Glenning
- u
- John Russell
- v
- Vicki Crowe
- w
- Walid El-Khoury
- Weekend Reads
- William Willems
- y
- Yvonne Adele
Latest
I want to break into a monopolised market. What should I do?
Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.
How do I break into a male-dominated industry?
The keys to success are being proactive, communicating clearly and having the right attitude.
How can I avoid being nervous at business networking events?
Come prepared with some interesting news or business observations as a starting point for your networking event conversations.
What are the most important parts of a marketing plan for a retail business?
You should start by figuring out the six famous “Ps”, which will determine what your overall customer offer will be.
How can I cut down my workload?
There are three essential skills you must work on if you want to have a good night's sleep.
How should I handle interviews with potential new hires?
Aside from possessing the relevant skills for the position, your candidates also need to fit into your corporate culture.
Is there a gender gap for start-up funding in Australia?
There are a few key ways you can narrow the gender gap when it comes to start-up funding.
How can I stretch my marketing budget and still get good market presence?
Knowing what your customers really want is the key to targeted marketing.
Is it important for you to have a ‘closer’ in your sales team?
If you can’t seal the deal with potential customers, you'll have no cashflow to pay your staff or investors. It really is that simple.
How do I work out who to target with my marketing?
Customer segmentation is mandatory from a marketing perspective. If you don’t do this, you are wasting your money.
How can I best go about testing a new product?
Market research is a very valuable tool in business planning and it’s highly recommended for new ideas.
How involved should I get my family in my new business?
From personal experience, I can say that there are some great benefits to having your family involved in your business. However, you must be sensitive to your staff and your family.
How long do you give a marketing strategy to work before you need to change it?
It’s time to set some objective, quantifiable targets for your strategy. If those targets aren’t met, it’s time for a review.
Should I accept finance from friends to grow my online business?
You have to weigh up the opportunity against the risks of getting finance. And with friendships involved, the risks are not just financial.
How do I calculate my company’s net worth for a loan?
Here is a simple way to work out how much working capital your start-up needs.
Should I have a small group of wholesale clients or a larger group that may overexpose the brand?
You must ensure the presentation of the brand is first class while still making it available in sufficient retail outlets with comparable brands for sale.
Is the weakness in the retail sector due to the fact there are too many retailers?
While we potentially have an oversupply of retailers in Australia, the fact is consumers are spending less.
How can I ensure the samples I giveaway result in repeat customers?
When it comes to sampling try and “qualify” the people you give it to beforehand so you have a better chance of ensuring they will like the product.
Should I hire a salesperson and take a step back, or concentrate on hiring in other areas?
Driving sales provides growth. But you need to ask whether you’re really the best person to do this?
I’m looking to take on my first member of staff. Which area should my first hire be in?
Both roles have very different purposes so it is really up to you to decide what is more important initially.
