Gillian Franklin
Gillian Franklin is recognised as one of Australia's most innovative marketers, with a passion and commitment to supporting women in business. She is managing director of her own company, The Heat Group – one of Australia's leading personal care companies. Gillian has grown the business from five employees working out of a coffee shop to a thriving company with more than 90 staff. Prior to this, Gillian was the youngest ever GM at Revlon at the age of 25. She was inducted into the Australian Business Women's Hall of Fame in 1998.
Ask Gillian or any other StartupSmart mentor a question here.
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Should I accept finance from friends to grow my online business?
Read MoreI have a growing community of about 5,000 passionate fans of my business and the sports that we cover on our website and Facebook fanbase.
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How do I calculate my company’s net worth for a loan?
Read MoreI am starting a new company and looking for seed capital. Let’s say my projected total income is A, my gross profit is B, my net profit is C and my start-up costs are Z, and I have a five-yearly projection.
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How do I break into a male dominated industry?
Read MoreI’m a woman attempting to break into a very male-dominated area – B2B electrical retailing. I’ve found that many of my potential customers are very reluctant to deal with a woman. How can I overcome this frustrating barrier, without palming them off to my male staff all the time?
Congratulations on your new business. I applaud you for persevering and not putting it in the too hard basket.
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I seem to be working all waking hours. How can I cut down my workload?
I’ve just started up and seem to be working all waking hours (and some sleeping ones too). It’s getting ridiculous and I wondered if there are ways that I can cut down my workload. I seem to spend half my time negotiating with suppliers or in client meetings that seem to drag out forever. I’m scared to scale this back, though, in case my business suffers. What can I do?Read More
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Should I have a small group of wholesale clients or a larger group that may overexpose the brand?
I have just started a high-end homewares online retail business. I’m not sure whether to have a small group of wholesale clients to sell my brand or a larger group that may overexpose the brand. Help!Read More
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Is the weakness in the retail sector due to the fact there are too many retailers?
While we potentially have an oversupply of retailers in Australia, the fact is consumers are spending less.Read More
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How can I ensure the samples I giveaway result in repeat customers?
I’m keen to give away samples of my new juice product, but I’m not sure how much to give away and how to follow up with customers who have tried the product. Is there any way to ensure these people become regular customers?Read More
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Should I hire a salesperson and take a step back, or concentrate on hiring in other areas?
I only have one member of staff and spend pretty much all of my time on sales. Should I hire a salesperson and take a step back, or concentrate on hiring in other areas?Read More
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I want to break into a monopolised market. What should I do?
I am located in a small town and would like to start-up a petroleum business. It is monopolised by two or three retailers and would like to have some ideas on how to market it?Read More
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I’m looking to take on my first member of staff. Which area should my first hire be in?
I’m looking to take on my first member of staff, and there are a few areas I need help with – namely sales and operations. Which area should my first hire be in? A lot of people have told me you need a salesperson on board first – is that right?Read More
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