Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.
The keys to success are being proactive, communicating clearly and having the right attitude.
Come prepared with some interesting news or business observations as a starting point for your networking event conversations.
You should start by figuring out the six famous “Ps”, which will determine what your overall customer offer will be.
There are three essential skills you must work on if you want to have a good night's sleep.
Aside from possessing the relevant skills for the position, your candidates also need to fit into your corporate culture.
There are a few key ways you can narrow the gender gap when it comes to start-up funding.
Knowing what your customers really want is the key to targeted marketing.
If you can’t seal the deal with potential customers, you'll have no cashflow to pay your staff or investors. It really is that simple.
Customer segmentation is mandatory from a marketing perspective. If you don’t do this, you are wasting your money.
Market research is a very valuable tool in business planning and it’s highly recommended for new ideas.
From personal experience, I can say that there are some great benefits to having your family involved in your business. However, you must be sensitive to your staff and your family.
It’s time to set some objective, quantifiable targets for your strategy. If those targets aren’t met, it’s time for a review.
You have to weigh up the opportunity against the risks of getting finance. And with friendships involved, the risks are not just financial.
Here is a simple way to work out how much working capital your start-up needs.
You must ensure the presentation of the brand is first class while still making it available in sufficient retail outlets with comparable brands for sale.
While we potentially have an oversupply of retailers in Australia, the fact is consumers are spending less.
When it comes to sampling try and “qualify” the people you give it to beforehand so you have a better chance of ensuring they will like the product.
Driving sales provides growth. But you need to ask whether you’re really the best person to do this?
Both roles have very different purposes so it is really up to you to decide what is more important initially.