Mentors

Latest

I want to break into a monopolised market. What should I do?

5:00AM | Tuesday, 14 May 2013 | Gillian Franklin

Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.

How do I break into a male-dominated industry?

3:00AM | Thursday, 7 March 2013 | Gillian Franklin

The keys to success are being proactive, communicating clearly and having the right attitude.

How can I avoid being nervous at business networking events?

3:00AM | Monday, 4 March 2013 | Gillian Franklin

Come prepared with some interesting news or business observations as a starting point for your networking event conversations.

What are the most important parts of a marketing plan for a retail business?

2:57PM | Tuesday, 19 February 2013 | Gillian Franklin

You should start by figuring out the six famous “Ps”, which will determine what your overall customer offer will be.

How can I cut down my workload?

12:00AM | Thursday, 22 December 2011 | Gillian Franklin

There are three essential skills you must work on if you want to have a good night's sleep.

How should I handle interviews with potential new hires?

11:58AM | Friday, 30 November 2012 | Gillian Franklin

Aside from possessing the relevant skills for the position, your candidates also need to fit into your corporate culture.

Is there a gender gap for start-up funding in Australia?

11:31PM | Monday, 12 November 2012 | Gillian Franklin

There are a few key ways you can narrow the gender gap when it comes to start-up funding.

How can I stretch my marketing budget and still get good market presence?

10:19AM | Thursday, 28 October 2010 | Gillian Franklin

Knowing what your customers really want is the key to targeted marketing.

Is it important for you to have a ‘closer’ in your sales team?

9:54PM | Monday, 10 September 2012 | Gillian Franklin

If you can’t seal the deal with potential customers, you'll have no cashflow to pay your staff or investors. It really is that simple.

How do I work out who to target with my marketing?

12:01PM | Friday, 3 December 2010 | Gillian Franklin

Customer segmentation is mandatory from a marketing perspective. If you don’t do this, you are wasting your money.

How can I best go about testing a new product?

2:39PM | Friday, 18 February 2011 | Gillian Franklin

Market research is a very valuable tool in business planning and it’s highly recommended for new ideas.

How long do you give a marketing strategy to work before you need to change it?

6:46PM | Friday, 15 June 2012 | Gillian Franklin

It’s time to set some objective, quantifiable targets for your strategy. If those targets aren’t met, it’s time for a review.

Should I accept finance from friends to grow my online business?

5:19PM | Friday, 11 May 2012 | Gillian Franklin

You have to weigh up the opportunity against the risks of getting finance. And with friendships involved, the risks are not just financial.

How do I calculate my company’s net worth for a loan?

3:14AM | Friday, 16 March 2012 | Gillian Franklin

Here is a simple way to work out how much working capital your start-up needs.

Should I have a small group of wholesale clients or a larger group that may overexpose the brand?

12:12PM | Monday, 5 December 2011 | Gillian Franklin

You must ensure the presentation of the brand is first class while still making it available in sufficient retail outlets with comparable brands for sale.

Is the weakness in the retail sector due to the fact there are too many retailers?

10:57PM | Friday, 21 October 2011 | Gillian Franklin

While we potentially have an oversupply of retailers in Australia, the fact is consumers are spending less.

How can I ensure the samples I giveaway result in repeat customers?

9:22PM | Thursday, 15 September 2011 | Gillian Franklin

When it comes to sampling try and “qualify” the people you give it to beforehand so you have a better chance of ensuring they will like the product.

Should I hire a salesperson and take a step back, or concentrate on hiring in other areas?

8:16PM | Wednesday, 24 August 2011 | Gillian Franklin

Driving sales provides growth. But you need to ask whether you’re really the best person to do this?

I’m looking to take on my first member of staff. Which area should my first hire be in?

6:57PM | Friday, 17 June 2011 | Gillian Franklin

Both roles have very different purposes so it is really up to you to decide what is more important initially.

I’m suffering from an unreliable supplier. Should I cut my losses?

5:51PM | Monday, 16 May 2011 | Gillian Franklin

Reliable product supply is essential for the success of your business so you need to resolve this problem quickly.

prev
12
loading...
loading...
loading...
loading...