Your objective should be to combine face-to-face and online sales opportunities, while using social media services such as YouTube to personalise your message.
We have such huge distances to travel in Australia but the good news now is that we can now travel digitally.
Personal experience is a good place to start when you're thinking about setting sales targets.
The high cost of doing business in Australia makes it difficult to compete on price – aim to compete on value instead.
While it can be tempting to simply pile in with the discounters, there are a few other options.
You should get your marketing plan in place, then start negotiating with shops and retail chains.
Christmas is the time of year to add value to your products and services.
It's generally better to hire salespeople who bring individual and complete personal qualities to the table.
Creating a great customer focused culture really begins with you — the business owner.
You are neither the first, nor the last, entrepreneur to have to deal with red tape. It’s time to tap into the experience of entrepreneurs who have come before you.
You need to tailor the rewards to each individual salesperson. After all, a 60-year-old veteran will have very different priorities to an eager 25-year-old.
It is essential to hire an accountant to check your numbers before you even think about going into business.
Resilient businesses will survive even the toughest economic challenges, while the rest will fall by the wayside.
The answer will really depend on how much confidence and trust you have in your salesperson.
I believe there is a place for cold calls but the name suggests the likelihood of success, if we don’t manage the process properly.
Be they large or small, there's only one way to learn what your customers want and that's to ask them the right questions.
I feel the best way to follow up with leads is to invite them to a function that could be of interest or call every now and then with some information pertinent to them.
Men may be from Mars and women from Venus, but when it comes to your selling strategy, the art of relating to an individual is more important than catering to their gender.
What, exactly, is a good closer and how can you go about hiring a salesperson who has these qualities?
I think this question is great as it deals with a real, practical issue we all face in business.
This is an interesting question as there is no one answer! However, there are a few things you can do to reduce your feelings of insecurity.