Mentors
MENTOR A-Z
- a
- Adam Ferrier
- Adam Franklin
- Amanda Gome
- Amanda Jesnoewski
- Amanda Watts
- b
- Bella Katz
- Brad Callaughan
- Brad Lindenberg
- Business Book Club
- c
- Cas McCullough
- Colin Benjamin
- Craig Hodges
- Craig Yeung
- d
- David Trewern
- Dean Ramler
- Debra Templar
- Dion Appel
- f
- Franz Madlener
- Fred Schebesta
- g
- Gillian Franklin
- Graeme McCormack
- Greg Hayes
- j
- Jacqueline Lehmann
- James Omond
- Jane Shelton
- Jason Rose
- Jo Burston
- Jonathan Weinstock
- Julia Bickerstaff
- k
- Ken Phillips
- l
- Lauren Ridgway
- Linnet Hunter
- m
- Marc Peskett
- Marcia Griffin
- Mark Campbell
- Martin Nally
- Michael Folmer Hansen
- Michael Fox
- Michael Giles
- Michael Halligan
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Michael Halligan
Michael is the founder of Engage Marketing and Plan Lab. His agency specialises in working with small businesses to provide low-cost "guerrilla marketing" campaigns and strategic marketing advice.
- n
- Ned Dwyer
- Nick Crocker
- Nicole Kersh
- o
- Orsi Parkanyi
- p
- Paul Clements
- Paul Page
- Philip Alexander
- Phil Weinman
- r
- Rebekah Campbell
- Rene Sugo
- Reuben Buchanan
- Robert Krigsman
- s
- Sahil Merchant
- Scott Robinson
- Simon Foster
- Simon Harris
- Steve Kingston
- Steve Torso
- Steve Wright
- t
- Greg Ferrett
- Tom O'Toole
- Tony Faure
- Tony Glenning
- u
- John Russell
- v
- Vicki Crowe
- w
- Walid El-Khoury
- Weekend Reads
- William Willems
- y
- Yvonne Adele
Latest
How to find your ideal marketer
If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.
When will my brand be famous?
When it comes to building brand awareness, repetition is the secret to success.
What are the best mobile marketing strategies?
Smartphones are incredibly personal devices, so you need to be sensitive when you advertise to customers on their mobiles.
How can I combat my competitor’s attack ads?
You need to be careful when you deal with your competitor’s claims and attacks – otherwise you risk damaging your brand.
How formal or informal should our social media marketing strategy be?
A detailed plan sounds great in theory, but it mightn’t necessarily be right for your business.
How do I target an exclusive clientele without alienating other potential shoppers?
Don’t underestimate the challenges of marketing a premium brand without diluting its value. So focus on being the brand you want to become.
How do I generate word-of-mouth buzz for my business?
There are two ways to generate word-of-mouth sales: Through new customers, and through your old regulars.
If you are trying to market overseas, where should you be putting your marketing web spend?
There is no perfect formula for allocating your marketing budget. However, there is an easy three-step process that can point you in the right direction.
How do I make sure I don’t miss a marketing opportunity?
You should be thinking about potential marketing opportunities months ahead of time. That way, you have plenty of time to plan.
Should I hire an advertising agency?
If you’re thinking big with your business, working with an ad agency may very well be a good investment. But it's an expensive process.
Should I rebrand my start-up now or later?
Once you have decided to rebrand your business, there are four important reasons why you should not delay putting your plans into action.
How can I offer discounts on my products without impacting my brand?
It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?
Who should I turn to for marketing ideas?
There’s nothing worse than a big mental block when you finally manage to put time aside to try something new with your marketing.
I’m starting up an interior design business. I’ve been wondering – do I need a tagline?
An average tagline will do little, but a great tagline can do wonders.
Is there any particular trick to advertising to Gen Ys?
The biggest mistake that anyone can make in marketing to Gen Ys is marketing to them without their permission. BY MICHAEL HALLIGAN.
My point-of-sale marketing is a bit dated. What should I do?
As business owners that care about our businesses and strive to take them to a greater level, it's easy to get caught up in what’s new and what's hot in technology and marketing.
What’s the quickest and most effective way of letting my customers know about an offer?
Whether it’s your Facebook page, networking group or a trusty old database, you're hopefully sitting on a goldmine of leads.
I’m thinking of staging a PR stunt. Do they actually work?
The best marketing stunts are able to generate exposure far beyond their existing platform. Do something creative and noteworthy enough and people will talk about it.
How can I devise a brand for my business?
I don't envy you. I know that it took me months to find a name that I was not only happy with, but was available.
How should I write a marketing plan?
If you’ve got it all worked out in your head and just need to document it, one page might be all you need to provide a clear focus and a solid strategy.
