If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.
When it comes to building brand awareness, repetition is the secret to success.
Smartphones are incredibly personal devices, so you need to be sensitive when you advertise to customers on their mobiles.
You need to be careful when you deal with your competitor’s claims and attacks – otherwise you risk damaging your brand.
A detailed plan sounds great in theory, but it mightn’t necessarily be right for your business.
Don’t underestimate the challenges of marketing a premium brand without diluting its value. So focus on being the brand you want to become.
There is no perfect formula for allocating your marketing budget. However, there is an easy three-step process that can point you in the right direction.
You should be thinking about potential marketing opportunities months ahead of time. That way, you have plenty of time to plan.
If you’re thinking big with your business, working with an ad agency may very well be a good investment. But it's an expensive process.
Once you have decided to rebrand your business, there are four important reasons why you should not delay putting your plans into action.
It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?
There’s nothing worse than a big mental block when you finally manage to put time aside to try something new with your marketing.
An average tagline will do little, but a great tagline can do wonders.
The biggest mistake that anyone can make in marketing to Gen Ys is marketing to them without their permission. BY MICHAEL HALLIGAN.
As business owners that care about our businesses and strive to take them to a greater level, it's easy to get caught up in what’s new and what's hot in technology and marketing.
Whether it’s your Facebook page, networking group or a trusty old database, you're hopefully sitting on a goldmine of leads.
The best marketing stunts are able to generate exposure far beyond their existing platform. Do something creative and noteworthy enough and people will talk about it.
I don't envy you. I know that it took me months to find a name that I was not only happy with, but was available.
If you’ve got it all worked out in your head and just need to document it, one page might be all you need to provide a clear focus and a solid strategy.
Waging war on the competition carries some serious risk. You have very little room for error and must tread a fine line between appearing confident or arrogant.