How to find your ideal marketer

5:47PM | Wednesday, 1 May 2013 | Michael Halligan

If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.

When will my brand be famous?

2:16PM | Monday, 4 February 2013 | Michael Halligan

When it comes to building brand awareness, repetition is the secret to success.

What are the best mobile marketing strategies?

2:32PM | Tuesday, 21 February 2012 | Michael Halligan

Smartphones are incredibly personal devices, so you need to be sensitive when you advertise to customers on their mobiles.

How can I combat my competitor’s attack ads?

1:20PM | Friday, 13 January 2012 | Michael Halligan

You need to be careful when you deal with your competitor’s claims and attacks – otherwise you risk damaging your brand.

How formal or informal should our social media marketing strategy be?

11:10PM | Thursday, 8 November 2012 | Michael Halligan

A detailed plan sounds great in theory, but it mightn’t necessarily be right for your business.

How do I target an exclusive clientele without alienating other potential shoppers?

10:33PM | Thursday, 11 October 2012 | Michael Halligan

Don’t underestimate the challenges of marketing a premium brand without diluting its value. So focus on being the brand you want to become.

If you are trying to market overseas, where should you be putting your marketing web spend?

7:11PM | Tuesday, 31 July 2012 | Michael Halligan

There is no perfect formula for allocating your marketing budget. However, there is an easy three-step process that can point you in the right direction.

How do I make sure I don’t miss a marketing opportunity?

7:12PM | Thursday, 12 July 2012 | Michael Halligan

You should be thinking about potential marketing opportunities months ahead of time. That way, you have plenty of time to plan.

Should I hire an advertising agency?

6:42PM | Friday, 8 June 2012 | Michael Halligan

If you’re thinking big with your business, working with an ad agency may very well be a good investment. But it's an expensive process.

Should I rebrand my start-up now or later?

5:02PM | Thursday, 24 May 2012 | Michael Halligan

Once you have decided to rebrand your business, there are four important reasons why you should not delay putting your plans into action.

How can I offer discounts on my products without impacting my brand?

4:19PM | Thursday, 26 April 2012 | Michael Halligan

It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?

Who should I turn to for marketing ideas?

3:38PM | Wednesday, 21 March 2012 | Michael Halligan

There’s nothing worse than a big mental block when you finally manage to put time aside to try something new with your marketing.

I’m starting up an interior design business. I’ve been wondering – do I need a tagline?

11:12PM | Friday, 25 November 2011 | Mike Halligan

An average tagline will do little, but a great tagline can do wonders.

Is there any particular trick to advertising to Gen Ys?

10:56PM | Monday, 31 October 2011 | Mike Halligan

The biggest mistake that anyone can make in marketing to Gen Ys is marketing to them without their permission. BY MICHAEL HALLIGAN.

My point-of-sale marketing is a bit dated. What should I do?

9:55PM | Thursday, 22 September 2011 | Mike Halligan

As business owners that care about our businesses and strive to take them to a greater level, it's easy to get caught up in what’s new and what's hot in technology and marketing.

What’s the quickest and most effective way of letting my customers know about an offer?

9:08PM | Monday, 5 September 2011 | Mike Halligan

Whether it’s your Facebook page, networking group or a trusty old database, you're hopefully sitting on a goldmine of leads.

I’m thinking of staging a PR stunt. Do they actually work?

8:32PM | Wednesday, 3 August 2011 | Mike Halligan

The best marketing stunts are able to generate exposure far beyond their existing platform. Do something creative and noteworthy enough and people will talk about it.

How can I devise a brand for my business?

7:20PM | Monday, 11 July 2011 | Michael Halligan

I don't envy you. I know that it took me months to find a name that I was not only happy with, but was available.

How should I write a marketing plan?

6:36PM | Wednesday, 8 June 2011 | Michael Halligan

If you’ve got it all worked out in your head and just need to document it, one page might be all you need to provide a clear focus and a solid strategy.

I’m wondering whether to take on a direct rival and compare ourselves to them. What do you think?

5:20PM | Friday, 27 May 2011 | Michael Halligan

Waging war on the competition carries some serious risk. You have very little room for error and must tread a fine line between appearing confident or arrogant.