It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?
There’s nothing worse than a big mental block when you finally manage to put time aside to try something new with your marketing.
An average tagline will do little, but a great tagline can do wonders.
The biggest mistake that anyone can make in marketing to Gen Ys is marketing to them without their permission. BY MICHAEL HALLIGAN.
As business owners that care about our businesses and strive to take them to a greater level, it's easy to get caught up in what’s new and what's hot in technology and marketing.
Whether it’s your Facebook page, networking group or a trusty old database, you're hopefully sitting on a goldmine of leads.
The best marketing stunts are able to generate exposure far beyond their existing platform. Do something creative and noteworthy enough and people will talk about it.
I don't envy you. I know that it took me months to find a name that I was not only happy with, but was available.
If you’ve got it all worked out in your head and just need to document it, one page might be all you need to provide a clear focus and a solid strategy.
Waging war on the competition carries some serious risk. You have very little room for error and must tread a fine line between appearing confident or arrogant.