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Should I rebrand my start-up now or later?
Once you have decided to rebrand your business, there are four important reasons why you should not delay putting your plans into action.
How can I offer discounts on my products without impacting my brand?
It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?
Who should I turn to for marketing ideas?
There’s nothing worse than a big mental block when you finally manage to put time aside to try something new with your marketing.
I’m starting up an interior design business. I’ve been wondering – do I need a tagline?
An average tagline will do little, but a great tagline can do wonders.
Is there any particular trick to advertising to Gen Ys?
The biggest mistake that anyone can make in marketing to Gen Ys is marketing to them without their permission. BY MICHAEL HALLIGAN.
My point-of-sale marketing is a bit dated. What should I do?
As business owners that care about our businesses and strive to take them to a greater level, it's easy to get caught up in what’s new and what's hot in technology and marketing.
What’s the quickest and most effective way of letting my customers know about an offer?
Whether it’s your Facebook page, networking group or a trusty old database, you're hopefully sitting on a goldmine of leads.
I’m thinking of staging a PR stunt. Do they actually work?
The best marketing stunts are able to generate exposure far beyond their existing platform. Do something creative and noteworthy enough and people will talk about it.
How can I devise a brand for my business?
I don't envy you. I know that it took me months to find a name that I was not only happy with, but was available.
How should I write a marketing plan?
If you’ve got it all worked out in your head and just need to document it, one page might be all you need to provide a clear focus and a solid strategy.
