How can I offer discounts on my products without impacting my brand?

4:19PM | Thursday, 26 April 2012 | Michael Halligan

It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?

Who should I turn to for marketing ideas?

3:38PM | Wednesday, 21 March 2012 | Michael Halligan

There’s nothing worse than a big mental block when you finally manage to put time aside to try something new with your marketing.

I’m starting up an interior design business. I’ve been wondering – do I need a tagline?

11:12PM | Friday, 25 November 2011 | Mike Halligan

An average tagline will do little, but a great tagline can do wonders.

Is there any particular trick to advertising to Gen Ys?

10:56PM | Monday, 31 October 2011 | Mike Halligan

The biggest mistake that anyone can make in marketing to Gen Ys is marketing to them without their permission. BY MICHAEL HALLIGAN.

My point-of-sale marketing is a bit dated. What should I do?

9:55PM | Thursday, 22 September 2011 | Mike Halligan

As business owners that care about our businesses and strive to take them to a greater level, it's easy to get caught up in what’s new and what's hot in technology and marketing.

What’s the quickest and most effective way of letting my customers know about an offer?

9:08PM | Monday, 5 September 2011 | Mike Halligan

Whether it’s your Facebook page, networking group or a trusty old database, you're hopefully sitting on a goldmine of leads.

I’m thinking of staging a PR stunt. Do they actually work?

8:32PM | Wednesday, 3 August 2011 | Mike Halligan

The best marketing stunts are able to generate exposure far beyond their existing platform. Do something creative and noteworthy enough and people will talk about it.

How can I devise a brand for my business?

7:20PM | Monday, 11 July 2011 | Michael Halligan

I don't envy you. I know that it took me months to find a name that I was not only happy with, but was available.

How should I write a marketing plan?

6:36PM | Wednesday, 8 June 2011 | Michael Halligan

If you’ve got it all worked out in your head and just need to document it, one page might be all you need to provide a clear focus and a solid strategy.

I’m wondering whether to take on a direct rival and compare ourselves to them. What do you think?

5:20PM | Friday, 27 May 2011 | Michael Halligan

Waging war on the competition carries some serious risk. You have very little room for error and must tread a fine line between appearing confident or arrogant.