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Have you got any tips on how to deal with web developers?

5:59PM | Wednesday, 18 May 2011 | Nick Crocker

There’s a fine art to communicating with someone whose preferred language is C++ or Ruby, rather than English.

Should I ask everyone I share my idea with to sign an NDA?

3:33PM | Friday, 11 March 2011 | Nick Crocker

NDAs are vital for protecting confidential and proprietary information and their use is widespread. But an idea for a start-up is worth as much as the paper it's written on.

Do I have to quit my full-time job to make my new online venture a success?

7:38AM | Friday, 1 July 2011 | Nick Crocker

I am considering starting an online company, but I am currently in a well-paying job. Is it possible to do both, or would I lack the commitment to make my business work?

How personal should my company’s blogs be?

4:00PM | Friday, 29 April 2011 | Emma Krieger

Your basic premise should be that anything you say on the web will be taken as evidence and used against you. So it's a fine-line between the honesty and openness.

I’ve read a lot about email being dead as a marketing tool. Is this true?

4:32PM | Friday, 1 April 2011 | Nick Crocker

The statement email is dead is too broad to really take seriously, so let's instead break it down into its components.

Should I enlist the services of a so-called ‘social media expert’?

1:43PM | Friday, 21 January 2011 | Nick Crocker

Social media experts do exist. But people who call themselves 'social media experts' should be treated with caution.

How can I use blogs to promote my brand?

1:42PM | Tuesday, 4 January 2011 | Nick Crocker

I'm an evangelist for the company blog and here's why – there's no cleaner, more direct route to broadcasting to your customers.

Will consumers pay for online content or should I have an advertising-only based model?

11:06PM | Tuesday, 16 November 2010 | Nick Crocker

The key to making an ad-supported business work is to identify a high value, clearly defined audience that advertisers want to target.

What advantages do I have as a start-up over a large business?

10:30AM | Tuesday, 26 October 2010 | Nick Crocker

Remember the start-up’s natural advantages when selling your business idea to potential clients.

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