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Have you got any tips on how to deal with web developers?
There’s a fine art to communicating with someone whose preferred language is C++ or Ruby, rather than English.

Should I ask everyone I share my idea with to sign an NDA?
NDAs are vital for protecting confidential and proprietary information and their use is widespread. But an idea for a start-up is worth as much as the paper it's written on.

Do I have to quit my full-time job to make my new online venture a success?
I am considering starting an online company, but I am currently in a well-paying job. Is it possible to do both, or would I lack the commitment to make my business work?
How personal should my company’s blogs be?
Your basic premise should be that anything you say on the web will be taken as evidence and used against you. So it's a fine-line between the honesty and openness.
I’ve read a lot about email being dead as a marketing tool. Is this true?
The statement email is dead is too broad to really take seriously, so let's instead break it down into its components.
Should I enlist the services of a so-called ‘social media expert’?
Social media experts do exist. But people who call themselves 'social media experts' should be treated with caution.
How can I use blogs to promote my brand?
I'm an evangelist for the company blog and here's why – there's no cleaner, more direct route to broadcasting to your customers.
Will consumers pay for online content or should I have an advertising-only based model?
The key to making an ad-supported business work is to identify a high value, clearly defined audience that advertisers want to target.
What advantages do I have as a start-up over a large business?
Remember the start-up’s natural advantages when selling your business idea to potential clients.