Reuben Buchanan
Reuben Buchanan is an expert in capital raising and corporate finance. He has raised in excess of $40 million for private companies and participated in over $200 million in corporate transactions. He has 17 years experience in media, investment and finance industries. In 2001 he founded Wealth Creator magazine, a bi-monthly business and investment publication, selling the group in 2005.
In 2008 he co-founded Wholesale Investor Pty Ltd, which has quickly become Australia’s largest private investor platform with over $400 million in transactions listed.
Ask Rueben or any other StartupSmart mentor a question here.
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Should we approach people we know to sit on our board or should we advertise to unknowns?
Read MoreThis article first appeared August 29, 2011.
If you are starting out, you should definitely approach potential board members that you already know.
There are many reasons for this:
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What can I offer to convince some heavy hitters to join my start-up?
I’m keen to assemble a strong board, but don’t have much cash to play with. What else can I offer to convince some heavy hitters to join my start-up?Read More
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Are investors more likely to get involved if you put your own money on the line?
Read MoreAre investors more likely to get involved if you put your own money on the line? I’ve got some savings that I will be putting into my business, but it will only be a few thousand to get it off the ground. Is there a general ratio that investors look at in terms of their money versus your money?
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Are there trends that indicate where investor money is going?
Read MoreWe regularly survey the 9,200 investors on our Wholesale Investor database to find out what sectors they are keen on, which provides an interesting snapshot into what investors are looking for.
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What do I need to do to be “investor ready”?
Read MoreThis article first appeared in August 2010.
I’m looking for potential investors for my new business, but I don’t think I’m prepared to face any yet! What do I need to do to be “investor ready”?
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How can I prepare my business and myself for an IPO?
Read MoreI’m keen to float my company in the next year or so. What steps can I do to prepare myself and the business for an IPO?
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I’ve been approached about a merger. Should I consider it?
Read MoreMy new IT business is flourishing and has pulled in several big-name clients. A more established business has approached me regarding a merger. The financial consideration is quite attractive, but I’m worried about being sidelined by the merger and my ideas disappearing. What should I do?
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Should I steer clear of mixing family with business?
Read MoreA family member has offered a large amount of money to be an investor in my start-up. I need the cash but I’m worried about the personal fall-out if things go awry. Should I formalise the arrangement or maybe steer clear of mixing family with business?
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I am looking for an investor. Help!
Read MoreI have a good business plan and am looking for an investor. Are there any resources or organisations I can use to find one, or is it best to look informally at acquaintances first?












