0 Comments |  Weekend Reads |  PRINT | 

The Smoffice

Thursday, 1 March 2012 | By Oliver Milman

Imagine walking down the street and seeing a start-up entrepreneur working away in a glass-encased box, like some sort of spread sheet-toting version of illusionist David Blaine.


This rather bizarre concept is being made reality in the US city of Durham, where a tiny office space, called The Smoffice, has been erected in a prime business area.


As a collaboration between the local chamber of commerce and a coffee shop, it’s an idea that could easily be transplanted to Australia.


But, as this article shrewdly points out, it’s more than just a gimmick – it shows that start-ups don’t have to rely on copious funding and resources to succeed.


Holding meetings in The Smoffice would be tricky, you’d imagine, but there are very good reasons why you should meet clients or business partners in person, rather than just rely on technology.


Don’t believe us? Here are the top five reasons why face-to-face meetings are imperative for start-ups.


One company that doesn’t lack office space is Facebook, which has recently expanded its Timeline feature to businesses. But how can you best take advantage? Here’s a good explanation.  


Before you jump into a Timeline, however, make sure you aren’t making a basic Facebook mistake. Here are the five most common Facebook slip-ups made by businesses.