Google is giving startups $100,000 in Google Cloud Platform Credit and 24/7 support to help them take advantage of resources in the cloud, and use those resources to quickly launch and scale their ideas. Google senior vice president Urs Hölzle announced Google Cloud Platform for Startups at the company’s Google for Entrepreneurs Global Partner Summit recently. Sydney co-working space Fishburners is one of a number of the world’s top incubators, accelerators and investors, whose startups will have access to the program. Google says it’s working with 50 such partners to roll out the service, and that number is expected to increase over time. Partners include the likes of Y Combinator, 500 Startups and Startup Grind. It will be available to startups that are less than five years old and have less than $500,000 in annual revenue. In a statement announcing the offer, Google director developer relations Julie Pearl says it supports the Google Cloud Platform’s philosophy. “We want developers to focus on code; not worry about managing infrastructure,” Pearl says. “Thousands of startups have built successful applications on Google Cloud Platform and those applications have grown to serve tens of millions of users. “It’s been amazing to watch Snapchat send over 700 million photos and videos a day and Khan Academy teach millions of students. We look forward to helping the next generation of startups launch great products.” Other prominent startups that have built their applications on Cloud Platform include car-sharing service Getaround, and Leanplum, a platform for optimising the mission-critical metrics of mobile apps. Startups wanting to apply should contact their accelerator, incubator or VC about the offer. Google says if they’re not in the program, email firstname.lastname@example.org to get them added. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Entrepreneurship is the solution for young people in Australia who are struggling to find work, according to Freelancer CEO Matt Barrie. “These days young people have an amazing opportunity to start their own business in ways not possible before,” Barrie says. “It’s a gold rush out there.” Barrie made the comments ahead of the G20 Young Entrepreneurs’ Alliance Summit (G20YEA) where he will be speaking, with an aim to tackle global issues around youth unemployment. One quarter of Australians aged 18-24 are currently under-employed, and youth unemployment has reached 50% in many countries. “Conventional industries are being overturned every day, and young people are in a good position to make the most of that,” Barrie says. “The costs of starting a business are not expensive any more, compared to what they have been in the past.” Barrie says that the opportunities like those offered by sites like Freelancer also make it possible for young people to obtain employment on their terms. “My grandfather used to say, you can’t do what you want, but you have to like what you do,” he says. “These days it’s the other way round – you can do what you want. You are only limited by your imagination.” The opportunities of self-education are also out there for the taking, says Barrie, with online universities and sites like Khan Academy making it possible to learn anything. “It’s an amazing time to be alive. Small businesses have the opportunity to get big quickly, and the ability to start something from nothing is very real,” says Barrie. “If you’re young right now, there is work in front of you and you’re in the ideal situation to take risks and try something. Remember even if it fails then you are back to square one. As you get older, it gets harder to take risks.” The 2013 EY G20 Entrepreneurship Barometer found small businesses deliver 69% of the overall employment growth in Australia, while across the OECD, SMEs with fewer than 250 employees account for two-thirds of employment. In the EY G20 Entrepreneurship Barometer, Australia is ranked highly against other G20 countries for the pillars of education, training and entrepreneurship. However, it is ranked 15 out of 20 for coordinated support – a measure of the collaboration between the public, private and voluntary sectors. The G20 Young Entrepreneurs’ Alliance Summit will be held at the Sheraton on the Park, Sydney on 18-22 July 2014. To register visit: http://g20yeasummit.com/member-registration/
Using video as a marketing channel is increasingly attractive to cash-strapped start-ups, mostly due to its expanding consumer reach, plummeting cost and simplified production processes.
Google is to launch a $120 million overhaul of its Googleplex headquarters with the addition of an “experience centre” that will be used to create new projects and work with start-ups in secret.