PR

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Daily deals with a charitable twist

1:06AM | Monday, 14 January

It was a 12-month journey from idea to market launch for GOthat, founded by best friends Belinda York and Della Pin.

Take advantage of a slow news day

12:05AM | Thursday, 13 December

Well, the non-ratings season is upon us. You can tell by the fact that any TV not tuned to the cricket is endlessly showing infomercials thinly disguised as “home repairs shows” or the repeats of “gritty” Australian dramas that are so brilliant that no one bothered watching a decade ago.

Five Aussie start-ups looking to crack Obama’s America

11:46AM | Thursday, 8 November

Regardless of the economic turmoil the US has undergone in the past four years, America remains a prized destination for many Australian entrepreneurs.

Five basic PR blunders every start-up needs to avoid

10:06AM | Thursday, 25 October

You probably heard about the PR clanger that Google dropped last week.

10 Aussie start-ups gunning for Silicon Valley

5:20AM | Thursday, 31 May

For Australian start-ups dreaming of making it big in the US, the transition time from launching to jumping on a pan-Pacific flight seems to be getting quicker and quicker.

Klick Communications makes foray into US tech start-up scene

5:48AM | Thursday, 24 May

Sydney start-up Klick Communications is embarking upon an audacious foray into the US market, setting up shop in Los Angeles with the aim of luring tech start-up clients.

Redeeming outsourcing as a strategy for SEO

3:34AM | Tuesday, 13 March

Before I first started working on the SEO for the OZHut group of stores, I had contacted a few SEO companies out there at the time to see how much they wanted to charge and what sort of methodology they employed.

Modelling an overly-lean start-up

2:05AM | Monday, 20 February

All start-ups should ensure costs don’t run out of control, but when you operate in a cutthroat industry such as modelling, you can’t afford to skimp on much if your business is to grow.

Top 10 PR disasters

5:44AM | Wednesday, 2 May

Just two weeks ago, Airbnb appeared to be on an unstoppable rise to the top. The business had expanded internationally, including Australia, and had raised $112 million in funding.

Blink Mobile Interactive wins innovation award at the Australian Business Awards

7:24AM | Friday, 22 July

A boutique tech company has won an innovation award at this year’s Australian Business Awards for its rapid development of mobile applications, just two weeks after winning a similar award at the NSW State iAwards.

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