Adam Ferrier
Latest
Chasing the ‘pink dollar’
11:40AM | Thursday, 22 NovemberThe past 10 years has seen a chorus of companies, big and small, attempting to tap the ‘pink dollar’.
Female entrepreneurs struggle most with marketing: Survey
3:57AM | Tuesday, 12 MarchFemale entrepreneurs are being urged not to skimp on their marketing strategies after research revealed almost half of female business owners need help with their marketing and advertising.
Going guerrilla
5:47AM | Wednesday, 2 MayIt started out as a story about a tiny restaurant with cardboard walls giving away free pizza; it ended up being a crafty, if flawed, guerrilla marketing campaign for a very large company.
