Last week, Old Taskmaster set you a simple challenge: To get your first blog post on the internet.
Taskmaster readers will already know that 2013 is the year to build brand awareness.
Operating as a soloist can mean working long and irregular hours, as well as in remote locations. With no one else to count on, sole traders need to have a handy set of tech tools to fall back on.
When Melbourne-based web business RedBubble decided it was time for a revamp of its site, the process wasn’t a quick and easy one.
Social media is a relatively cost effective tool that increasing numbers of Australian businesses, regardless of size or sector, are eagerly grasping.
Very few businesses will launch without any sort of marketing or sales plan. Yet, the vast majority of Australian SMEs have no kind of strategy when it comes to the fastest growing business channel there is – online.