Australia’s group buying market is in the midst of a consolidation period, according to analysts, after Melbourne-based site Deals.com.au announced it will merge with Sydney-based site Ouffer.
Group buying sites can now choose to be held accountable on a global scale, with the release of the first global code of conduct, seven months after the release of an Australian code of conduct.
Yahoo!7 may be starting to encounter the downside of the group buying industry as a new report indicates the media giant is no longer expected to make any more performance-related payments to its subsidiary Spreets.
Start-ups are being urged to act with caution when advertising deals on group-buying sites, as small businesses start to feel the pressure of the daily deal phenomenon.
US-based group buying site Groupon has officially launched in Australia under the name Star Deals, with the company reporting it has already sold more than 100 vouchers.
Groupon has finally entered the Australian market, but local operators believe the US-based group buying website will struggle to compete in what is already an established market.
The group buying model spearheaded by US firm Groupon has caught on like wildfire in Australia, with a plethora of similar sites including Zoupon, OurDeal and Spreets opening up shop over the past year to offer their services to an Australian audience.