Carlo Tarquinio
Latest
Five business rebrands that got lost in translation
5:17PM | Thursday, 17 MayGone are the days when you can choose your new business’ name and logo safe in the knowledge that it won’t immediately be picked apart by consumers across the world.
Creating a brand from scratch
4:30AM | Friday, 27 AprilThousands of entrepreneurs launch a new brand every year in Australia. Of those, some will flourish, but many others will fail dismally. How do you ensure that you create a brand that will stand the test of time?
