Dion Appel

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Brands failing to connect with young people – here are three ways to do it

6:45AM | Monday, 25 June

The vast majority of brands are failing to connect with the $62 billion youth market, according to the latest Urban Market Research Report, which identifies key trends start-ups should focus on.

Email set to become ‘dead’ to young consumers

12:04PM | Sunday, 5 December

Young people are increasingly shunning email, with a new report predicting that the medium will soon be ‘dead’ as a method for businesses to reach the youth market.

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