It’s seven years today since the launch of Apple’s first iPhone and since then it’s brought about new sectors of business, increased connectivity around the globe and forced its competitors to innovate. On this day seven years ago (January 9 in the United States), Steve Jobs introduced the first iPhone in a keynote address at the Macworld Conference and Expo in San Francisco. It wasn’t the first smartphone, it didn’t have the best hardware, but its software and usability quickly made it the dominant phone on the market and Apple challenged the positions of other phone manufacturers and telecommunications companies. With the introduction of the iPhone, opportunities for businesses emerged which had never before been realised. Social media became pervasive, app businesses emerged and new payment technologies were developed. When the iPhone launched on the market in November 2007, thousands of people queued around the world to secure their first iPhone. Many of these people are still devout Apple users today. Telsyte managing director Foad Fadaghi told SmartCompany in the past seven years consumers have adopted smartphone technology at a rapid rate. “This has created both opportunities and challenges for businesses. On the app side of smartphones, it’s provided a new platform for businesses to sell and interact with customers which is more engaged and it’s also facilitated micro-transactions,” he says. “But it’s also created additional requirements for businesses to have mobile websites and to actually develop these apps.” Technology expert Paul Wallbank told SmartCompany the iPhone also challenged the business models of telecommunications companies. “The iPhone broke down the telco model of trying to lock us into their proprietary applications… Apple went behind the backs of the telcos and they’ve never really forgiven it for it,” he says. “The iPhone has been a huge thing for business. Apple created an app store and showed businesses they can help drive sales and productivity. It’s helped businesses both as technology consumers and by allowing them to create their own apps to capture further business opportunities.” Thanks to the rise of the smartphone, driven largely by the success of the iPhone, businesses such as Appster, Smart50 winner Outware Mobile and AppsPro have come to exist. Businesses have also been forced to up their customer engagement via social media, new banking methods have been developed to allow people to transfer money and monitor their accounts on the go, and increasingly businesses are developing payment technologies which allow people to pay for things like their morning coffee while in transit. But Wallbank says the best innovation has been the most simple – making business mobile. “It’s liberated people from the office and automated a lot of field workers systems. At the time the iPhone was released I was running an IT support business and I was struggling to find something which would let my field technicians do their paperwork on the road,” he says. “Smartphones have changed the way many industries can work with their mobile workers. Before the iPhone, the mobile revolution was stunted by the telcos and companies like Blackberry and Nokia, but Apple opened up the platform.” Both Fadaghi and Wallbank agree in the next five years smartphones will become integrated with other smart devices. “What we’ll see is an extension of the smartphone to a number of connected devices and smart accessories. Their functionality will be extended through wearable devices, docking solutions and software which lets it integrate with other devices,” Fadaghi says. “When it reaches maximum penetration innovation will be around its integration with other devices… There is a pent up demand for Google Glass and these kinds of products at certain price points.” Fadaghi says the success of wearable devices will depend on their price. “Longer term, one thing which will occur is the computing part of the technology will get smaller and smaller. You’ll have the full functionality of a smartphone in wearable devices, SD card-sized computers and smart computing units will be applied in different ways like wearables and sensor type devices.” Wallbank says the current International Consumer Electronics Show in Las Vegas has shown there will be more integration between smartphones and in-car navigation and entertainment systems, fitness equipment and medical devices. “Smartphones and tablets are becoming the centre of our digital lives. They’ll be the remote control for everything from home security systems to fitness watches,” he says. “The trend prior to smartphones was phones getting smaller. I think the form factor of the phones will evolve as we use them. It could go back to tiny phones if we use them to engage with things like Google Glass and smart TVs predominantly.” Wallbank says just as the motorcar changed the twentieth century, “the smartphone will change the twenty-first”.
Facebook has highlighted opportunities for app developers after indicating its next major app categories will be movies, books and fitness, having conquered categories such as gaming.
App developers should be able to quickly get to grips with the newly released iPad mini, and will also be presented with several opportunities, including the creation of location-based apps, according to an industry expert.
Less than a third of Australian businesses have created a mobile-optimised website, with even fewer creating new apps, a new report reveals.
Facebook’s decision to test a new feature that would allow users to pay a fee to promote their posts has received a mixed response, with one analyst attacking the idea as “the worst one yet” hatched by the social media giant.
A fund run by the French government has invested 10 million euros in Paris-based online network Viadeo, taking an undisclosed stake in the company, in a bid to nurture homegrown technology start-ups.
Tech start-up Yelp saw its shares surge as much as 60% on its public listing debut on the Nasdaq stock exchange, valuing it at $US1.3 billion, despite the business failing to turn a profit to date.
Small businesses need to be aware of the hidden costs associated with equipping employees with mobile devices, analysts warn, as employers attempt to make their staff more productive.
An iPad-based educational tool for autistic children could prompt start-ups to tap into the tablet market in a similar vein an expert says, particularly as parents become increasingly time-poor.
Retail giant Amazon has scheduled a press conference for Wednesday night in the US (Thursday AEST) where many analysts believe it will debut its long-awaited tablet device, which many believe could pose the first biggest threat to Apple’s iPad.
Peruse images of the founders of the world’s leading tech start-ups and you’ll probably notice a few common features – youth, casual attire and, tellingly, male.
A tech expert says app developers should be wary about development apps based on government-owned information after university students who offered to build a free bus service app for the ACT government were snubbed when the government put the project up for tender, allocating $12.5 million for project.
Social networking giant Facebook has teamed up with Skype to offer free video calls in a move that could potentially help start-ups to communicate with customers according to a market research analyst.
Social gaming giant Zynga says it intends to raise up to $US1 billion after filing for a float on the New York Stock Exchange, fuelling speculation of a second dotcom boom.
Start-ups have been urged to have a backup plan to protect themselves from competitors and to stick to their niche market “like glue”, following the sale of embattled social networking site MySpace.
The Commonwealth Bank is targeting small businesses for its new transactions service, that allows merchants to accept payments from mobile devices, but an industry expert says start-ups should do their homework before signing up for the service.
Apple chief executive Steve Jobs will launch a new cloud-based service called iCloud at the company’s annual World Wide Developer’s Conference next week, along with new versions of the iOS and Max OS software.
Internet search giant Google has unveiled an application that will enable consumers to use their Android smartphones to pay for products in-store, potentially boosting sales for retail businesses.
Shares in business networking site LinkedIn doubled in value on their trading debut overnight, pushing the value of the company up to $US10 billion.
Microsoft has purchased internet phone service company Skype for $US8.5 billion, representing the largest deal in the company’s history as it seeks to claw back market share from rivals Google and Facebook.