As we outlined recently, Twitter is the fastest growing social network in the world, while Facebook is still picking up considerable numbers of new users despite seemingly reaching saturation point.
Small businesses have been warned yet again to keep a closer eye on how they manage their social media accounts, after a disgruntled employee of collapsed music retail chain HMV hijacked the company's Twitter account and started live-tweeting about mass lay-offs.
Businesses large and small are rushing onto Twitter and Facebook in an attempt to engage with customers.
p>The storm surrounding businesses that advertised on Alan Jones' now ad-free radio show serves as an excellent lesson for SMEs in how to deal with social media backlash.
Social media is a relatively cost effective tool that increasing numbers of Australian businesses, regardless of size or sector, are eagerly grasping.
Slowly but surely, Australian businesses are beginning to take social media seriously. But is it a genuine communication channel with customers or just another box to tick?
Facebook has finally launched its Check In Deals feature in Australia, attracting the likes of KFC and Westfield, but the company insists the service is not off limits to small businesses.
The launch of a new start-up called Applicatr highlights the rise in online reputation management as a business sector, according to tech industry figures.