Jo Macdermott


Aussie food brand Nuckin Futs gets trademark green light

6:54AM | Friday, 29 June

A marketing expert says times have changed with regard to controversial business names, after Australian food brand Nuckin Futs was given the green light to lodge the trademark officially.

Tim Tam campaign highlights merits of personalised ads

5:28AM | Friday, 25 May

Personalised advertisements can work for lesser-known brands such as start-ups, an expert says, but businesses need to ensure the campaigns focus on a philosophy rather than a product.

Five top tips for handling negative media coverage

5:41AM | Tuesday, 15 May

Getting bad press seems a bit unfair if you’re a start-up. You haven’t even got started yet and already there is a negative review of your product or service, or someone poking fun at your brand.

Don’t stereotype gay consumers, advertisers warned

2:01AM | Friday, 17 February

Start-ups have been urged to ensure advertising aimed at LGBT (lesbian, gay, bisexual and transgender) consumers is subtle and avoids stereotypes, following calls from a senior ad man for greater business focus on the community.

Retailers reveal top Valentine’s Day sales tips as spending tipped to rise 4.8%

3:15AM | Friday, 15 March

Valentine’s Day spending is tipped to increase by almost 5% this year, according to IBISWorld, with loved-up couples expected to spend almost $1 billion in the lead-up to February 14.

Most complained-about ads of the past decade revealed

3:59AM | Monday, 11 March

Start-ups can spice up their marketing with more risqué material but shouldn’t rely on it, an expert says, after the advertising watchdog released its most complained-about advertisements on record.  

Dangerfield “F word” ad sends strong message to start-ups

8:44AM | Monday, 8 August

Start-ups have been warned not to cross the line between cheeky and crass marketing, after teen fashion label Dangerfield came under fire for using the “F word” in its latest ad campaign.

General Pants cans raunchy campaign

5:43AM | Monday, 9 May

Fashion retailer General Pants has been forced to censor a provocative campaign following complaints, prompting industry experts to warn start-ups against stunt marketing.

Cotton On marketing stunt teaches start-ups a lesson

12:46AM | Wednesday, 15 December

Start-ups have been told to be wary of stunt marketing techniques after Cotton On provoked negative media coverage for the colourful language used on its Christmas cards.

Should you be outsourcing parts of your start-up?

4:03AM | Friday, 27 April

Outsourcing some of the workload is no longer just the preserve of large multinationals. Even fledgling start-ups can benefit from outsourcing aspects of their business to a third party.