The Cheesecake Shop has finalised the restructure of its franchise group following the expiry of its master franchise agreement in New Zealand, which means all franchisees now deal directly with the franchisor.
Retail start-ups are being encouraged to sniff out incentives from landlords who are desperate to fill space, as established brands begin to avoid shopping centres due to high rents.
Roast and grill chain Bucking Bull is the latest franchise to shun major shopping centres, opening a store outside a local supermarket in Queensland in a bid to reduce operating costs.
Retail Food Group (RFG) is set to move its franchise brands out of major shopping centres and into standalone shopfronts and drive-through stores, in a bid to survive the tough retail climate.
The Cheesecake Shop says its avoidance of major shopping centres is enabling it to improve rental agreements for franchisees, who typically operate in regional areas or on suburban strips.
Renegade Cheesecake Shop franchisee Brad Skuse has set up a site critical of the company, called cheesecakeshoplie.com, six months after being forced to take down cheesecakeshoplies.com.
An Australian franchisee has set up a scathing website called cheesecakeshoplies.com, which accuses food retailer The Cheesecake Shop of badly treating franchisees.