Mike Halligan

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What makes a great tagline?

10:18AM | Wednesday, 24 October

I’m trying to think of a one-liner for my brand. What makes a great tagline?   This week’s Secret Soloist is answered by marketing guru Mike Halligan.   Taglines have the ability to quickly and succinctly define a brand’s meaning and position.

Five great Olympics ambush marketing campaigns

8:38AM | Thursday, 2 August

While, in Australia, businesses are creating headlines for blaming price increases on the carbon tax, their counterparts in the UK are having to run a different kind of gauntlet.

What are the best mobile marketing strategies?

3:34AM | Friday, 15 March

This article first appeared February 21st, 2012.   Mobile marketing has been the bane of marketers for the past few years.

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