Like a Virgin – or a Unilever: Is one brand ever enough?

1:44PM | Wednesday, 23 January 2013 | Taskmaster

When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?

Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales

ByteLight brings GPS indoors

1:35PM | Wednesday, 23 January 2013 | Michelle Hammond

Most GPS systems struggle with indoor navigation. Now an enlightened Boston-based start-up called ByteLight is using LED lighting to help you get around in a flash.

 | Planning  | Business ideas

Atlassian rolls out second ‘Hack House’ for budding techies

1:36PM | Tuesday, 22 January 2013 | Michelle Hammond

The first class of Atlassian Hack House graduates have highlighted their achievements since participating in the program, after the second class began work yesterday.

 | Business planning  | Growth  | Technology  | Business advice and education

Grill’d creates Coat of Arms burger – here are three other Australia Day products

1:12PM | Tuesday, 22 January 2013 | Michelle Hammond

Burger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.

 | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Sales

Property start-up Housenet throws its website to the crowd

1:06PM | Tuesday, 22 January 2013 | Oliver Milman

A Sydney-based online real estate start-up has taken an unusual approach to website development by crowdsourcing ideas from the public over the functionality and concept of its offering.

 | Business planning  | Technology  | Social media  | Websites

The warm glow of nostalgia or the cold shoulder of a zombie brand?

1:51PM | Tuesday, 22 January 2013 | Taskmaster

If you’re launching a new product, there’s a certain appeal to bringing back an old brand from the past. However, as Old Taskmaster discovered, some brands are better left forgotten.

 | Planning  | Business planning

Create a multimedia “eWill” with PassedOn

1:47PM | Tuesday, 22 January 2013 | Michelle Hammond

If you could leave a message for your friends and family after you pass away, what would you tell them? Thanks to PassedOn, you can leave an eWill message to the loved ones you leave behind.

 | Planning  | Business ideas

Eastern seaboard states are neck and neck: CommSec report

1:11PM | Monday, 21 January 2013 | Michelle Hammond

There is little to separate Victoria, Queensland and NSW in the way of economic performance, according to the latest CommSec State of the States report, while Tasmania continues to lag.

 | Planning  | Business planning  | Financing a business  | Cashflow

ANZ lauds business services as “story of the year”

1:08PM | Monday, 21 January 2013 | Michelle Hammond

Small business sales rose 2.8% over the year to the December quarter, according to ANZ’s latest Small Business Sales Trends report, with business services described as “the story of the year”.

 | Planning  | Business planning  | Financing a business  | Cashflow

Five top reasons to start-up in 2013

1:28PM | Monday, 21 January 2013 | Oliver Milman

Are you considering launching a business in 2013? If so, here are the top five reasons you should take the plunge. BY OLIVER MILMAN.

 | Planning  | Business planning

Liquid metal marbles a solid idea

1:59PM | Monday, 21 January 2013 | Michelle Hammond

RMIT University researchers have created liquid metal marbles. The nanoparticle-coated liquid metal droplets withstand high impacts or temperatures, can form semiconductors, yet behave like a fluid.

 | Planning  | Business ideas

Startup Weekend winner among latest Innovyz START participants

1:12PM | Friday, 18 January 2013 | Michelle Hammond

A former winner of Startup Weekend is among the 10 ventures selected to take part in the second ANZ Innovyz START program, which is once again dominated by Adelaide-based start-ups.

 | Business planning  | Growth  | Growth Strategy  | Financing a business  | Venture Capital  | Sole trader

Eyewear start-up unfazed by sombre industry forecast

1:00PM | Friday, 18 January 2013 | Michelle Hammond

Australia’s optometry and optical dispensing industry is expected to grow just 0.4% in 2012-13, according to an IBISWorld report, but online eyewear retailer Sneaking Duck says it isn’t worried.

 | Planning  | Business planning  | Financing a business  | Cashflow

River City Labs founder backs new Brisbane games accelerator

1:53PM | Friday, 18 January 2013 | Michelle Hammond

A new mobile games accelerator has launched in Brisbane and is now open for applications, with successful teams set to receive up to $50,000 each in addition to office space and mentorship.

 | Business planning  | Growth  | Growth Strategy  | Financing a business  | Venture Capital

Opportunities abound in New Year’s resolutions

1:14AM | Friday, 18 January 2013 | Michelle Hammond

Across Australia, consumers are trying to get fit or shed some pounds as part of their New Year’s resolutions. This can lead to new business opportunities for savvy entrepreneurs.

 | Planning  | Business ideas

Optus Innov8 start-up program opens applications for second season

1:51PM | Thursday, 17 January 2013 | Michelle Hammond

The Optus Innov8 Seed Program has opened applications for its second season following the success of the inaugural round in 2012, which saw two start-ups secure a total of $700,000.

 | Business planning  | Growth  | Growth Strategy  | Financing a business  | Venture Capital

Start-ups warned of top five digital threats set to strike in 2013

1:21PM | Thursday, 17 January 2013 | Michelle Hammond

Internet security company AVG has identified five digital threats facing businesses and consumers in 2013, prompting an expert to highlight how start-ups can respond to the trends.

 | Business planning  | Growth  | Technology  | Websites  | IT  | Sole trader

2013 iAward winners to showcase in Hong Kong

1:13PM | Thursday, 17 January 2013 | Michelle Hammond

Winners of the 2013 iAwards, now open for entries, will have the opportunity to compete with businesses from across the Asia-Pacific at the 2013 Asia Pacific ICT Awards in Hong Kong.

 | Business planning  | Growth  | Technology  | Websites

That’s not how we do things around here!

1:38PM | Thursday, 17 January 2013 | Taskmaster

Two phrases have wiped out more innovation than any others in history. Now Old Taskmaster is on a mission to stamp them out for good.

 | Business planning  | Growth

Are Aussie start-ups set for an export boom?

1:07PM | Thursday, 17 January 2013 | Oliver Milman

The high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.

 | Planning  | Business ideas  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales