Planning

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Move over Melbourne Cup – let’s start betting on Australian unicorns

5:36PM | Friday, 8 May 2015 | Tom Karemacher

Australians gamble more on the Melbourne Cup than the entire venture capital industry invests in startups in a year. It's time we backed unicorns rather than horses.

Planning

Australia needs to create a media and entertainment accelerator – or risk falling behind

5:26PM | Friday, 8 May 2015 | Andrew Sadauskas

Australian entertainment and media companies risk falling behind the rest of the world unless they organise startup accelerator programs focused on their industry, the author of an award-winning thesis examining US media giant Time Warner’s accelerator programs has warned.

 | Planning  | Innovation  | Technology

Measuring success in startup land: Demo Night for muru-D’s Class#2

5:03PM | Friday, 8 May 2015 | Annie Parker

There are plenty of ways to measure startup success across customers, investors, partnerships or distribution agreements. So which one should you aim for?

 | Planning

Budget 2015: Bruce Billson reveals details of “most substantial small business package this country has seen”

5:29PM | Wednesday, 6 May 2015 | Eloise Keating

The federal government will make it easier and cheaper for entrepreneurs to start a new business in next week’s budget.

 | Planning

Lack of contacts and knowledge major hurdles for refugee entrepreneurs in Australia

5:30PM | Tuesday, 5 May 2015 | Broede Carmody

The Australian startup ecosystem should embrace refugees if it is to achieve greater cultural diversity, according to the coordinator of an entrepreneurs program at the Asylum Seeker Resource Centre.

 | Business planning

Melbourne’s startup ecosystem: where to from here?

5:37PM | Monday, 4 May 2015 | Amir Nissen

Melbourne is one of the most liveable cities in the world, we need to make it one of the most entrepreneurial too.

 | Planning

Three essential metrics for startups

5:52PM | Sunday, 3 May 2015 | Michal Ugor

You can’t change what you don’t measure.

 | Planning

What to consider when hiring employees in a startup

5:09PM | Friday, 1 May 2015 | Lachlan McKnight

Hiring new employees is a big decision, especially as a startup with obvious funding constraints.

 | Planning

The art of storytelling in business

5:52PM | Friday, 1 May 2015 | Jo Sabin

Like the first few pages of a great book that attracts and engages readers, all elements of business communication must have a compelling narrative that hooks customers and users right from the get-go.

 | Planning

Feel like you’re being stalked by a brand online? Welcome to retargeting

4:34PM | Wednesday, 29 April 2015 | MIichelle Gamble

Retargeting (or stalker advertising) is one of the hottest new digital marketing platforms today for a reason. It is an inexpensive way for a brand to stay connected with its target audience, with minimum effort.

 | Planning

EA Games slapped on the wrist over no-refunds policy

4:38PM | Tuesday, 28 April 2015 | Broede Carmody

The world’s third largest developer of video games has been slapped on the wrist by the Australian competition watchdog for potentially misleading customers about their right to a refund.

 | Planning  | Legal

STEM skills and access to government data top priorities for NSW Innovation Minister

4:18PM | Monday, 27 April 2015 | Broede Carmody

Startups need better access to government data in order to continue creating apps and tech companies that change people’s lives for the better, according to the NSW Minister for Innovation, Victor Dominello.

 | Planning

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.

 | Planning  | Marketing  | Sales and marketing  | Online and email marketing

Innovation at the heart of tackling the growing threat of economic inequality: Shadow treasurer Chris Bowen

4:28AM | Friday, 24 April 2015 | Kye White

Australia needs to spark a new age of entrepreneurialism or risk a rise in economic inequality, according to shadow treasurer Chris Bowen.

 | Planning

Five tips for student startup success

4:32PM | Thursday, 23 April 2015 | Ronan Healy

I was recently asked to sit on the judging panel at the Macleay College Enterprise Exhibition Day.

 | Planning

Here’s how to attract funding, according to the head of Eric Schmidt’s investment fund

4:18PM | Wednesday, 22 April 2015 | Broede Carmody

Startups will attract investors if their founders are passionate about the problem they are solving and have experienced the issue firsthand, according to the principal of US venture capital firm TomorrowVentures.

 | Planning

Four places to find leads quickly and easily

4:10PM | Wednesday, 22 April 2015 | Amanda Jesnoewski

Every now and again you can have a slow sales week in business. While it can provide the opportunity to catch up on all the tasks you've been meaning to do, it can put additional stress and pressure on you when it is for an extended period.

 | Planning

Investors want to see traction, not accelerator credentials, says Shark Tank’s Steve Baxter

4:05PM | Wednesday, 22 April 2015 | Broede Carmody

Being able to prove traction is more attractive to investors than having completed a mentoring or accelerator program, according to investor Steve Baxter.

 | Planning

Just get started and build the right team along the way: Rebekah Campbell’s advice to budding entrepreneurs

4:51PM | Wednesday, 22 April 2015 | Broede Carmody

Budding entrepreneurs need to hurry up and take the first step if they are to ever see their ideas turned into a scalable business, according to the founder and chief executive of online shopping network Posse.

 | Planning

The “Netflix tax” - coming to a country near you

4:43PM | Wednesday, 22 April 2015 | Rebecca Millar

The arrival of Netflix in Australia has brought into sharp relief the GST base erosion problem caused by global digital commerce.

 | Planning
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