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Adzookie.com replaces billboards with houses
4:20PM | Wednesday, 20 April 2011 | Michelle HammondAdvertising companies are always looking for new ways to grab the attention of consumers, but perhaps none more so than US advertising company Adzookie.com.
Male-friendly candles reshape market
4:37PM | Tuesday, 19 April 2011 | Michelle HammondA US teen is selling “manly” candles in a bid to change people’s perceptions about candles being a traditionally feminine product.
Franchise Fair targets baby boomers
4:14PM | Monday, 18 April 2011 | Michelle HammondAustralia’s newest franchise expo has aligned itself with a baby boomers event as franchisors attempt to ramp up their recruitment efforts with the over-55 demographic.
Training trend presents start-up chance
4:01PM | Monday, 18 April 2011 | Michelle HammondAs technology continues to change the way we operate, it also ups the ante on what is expected of employers. Does this present a business opportunity for a specialised training service?
Top 10 start-up competitions in the world
4:59PM | Friday, 15 April 2011 | Oliver MilmanWannabe entrepreneurs have traditionally been reliant on two groups for external funding: investors and banks. But times are a’changin’.
Data mining represents new frontier
4:10PM | Friday, 15 April 2011 | Michelle HammondMost of us have heard of crowd sourcing but what about data mining?
iPhone app an Everyday occurrence
4:22PM | Thursday, 14 April 2011 | Michelle HammondIt’s a truism that you can now find an app for almost everything, but a new offering allows you to track the onset of time itself.
Bullet-resistant wool lightens the load
4:27AM | Wednesday, 13 April 2011 | Michelle HammondResearchers at RMIT University are developing bullet-resistant wool as a lighter and cheaper alternative to bullet-proof vests, claiming it will work in both wet and dry conditions.
Check yourself out with Tweet Mirror
4:26PM | Tuesday, 12 April 2011 | Michelle HammondA new gadget that incorporates social media into the shopping experience looks to have promise. What ideas can you come up with that might embody this concept?
Online reputation management sector on the rise: Experts
4:27PM | Monday, 11 April 2011 | Michelle HammondThe launch of a new start-up called Applicatr highlights the rise in online reputation management as a business sector, according to tech industry figures.
Beanie business idea is no joke
4:47PM | Monday, 11 April 2011 | Michelle HammondAn innovation to help snowboarders keep out the cold could help open up a market for similar products in Australia.
Breakup blues
4:34PM | Friday, 8 April 2011 | Michelle HammondThe dating market is fairly well saturated, but what about launching a start-up that deals with the messy aftermaths of relationships?
Data-mining start-up Kaggle launches $US3.3m competition
4:58PM | Tuesday, 5 April 2011 | Michelle HammondAustralian data-mining start-up Kaggle is aiming to generate international interest after launching a $US3.3 million online data analysis competition, attracting contestants from around the world.
Wave of new franchises unveiled at Sydney expo
4:52PM | Tuesday, 5 April 2011 | Michelle HammondA host of Australian and US franchises were recently unveiled at a Sydney franchising expo, suggesting the sector is still ripe with opportunity for prospective franchisees.
Start-ups keep pace with fitness technology
4:19PM | Tuesday, 5 April 2011 | Michelle HammondAs obesity rates continue to plague large parts of the western world, US entrepreneurs have developed a product to prevent people from falling off the healthy living wagon.
Toepener opens doors for start-ups
4:33PM | Monday, 4 April 2011 | Michelle HammondThe Toepener might not be a particularly groundbreaking idea, but it certainly suggests there is demand for any device that can reduce the spread of germs.
Businesses urged to adopt subtle baby boomer approach
4:20PM | Friday, 1 April 2011 | Michelle HammondStart-ups looking to market their offerings at the increasingly wealthy over-55 demographic have been warned to steer clear of stereotypes and refrain from being patronising in their approach.
Tech start-up predicts weather
4:29PM | Friday, 1 April 2011 | Michelle HammondIn light of the floods, fires, cyclones and earthquakes that have devastated huge areas of Australia and New Zealand there is certainly a need to ramp up the protection measures available to farmers.
Energy efficiency ripe for Australian innovation
3:00PM | Thursday, 31 March 2011 | Michelle HammondEnergy efficiency has been identified as a major growth area for Australian tech companies at the Federal Government’s Innovation Australia Showcase.
Bandages change colour if infection occurs
3:16PM | Thursday, 31 March 2011 | Michelle HammondMedical and healthcare breakthroughs can prove to be lucrative business ventures, so it’s worth keeping an eye on the industry.
