Business ideas



Pillow makes travel less of a pain in the neck

7:49PM | Wednesday, 31 July 2013 | StartupSmart

While the recent successful Kickstarter campaign for this nifty NapAnywhere pillow may have focused on the benefits for travellers, it could find a strong market among tired commuters.

Cutting board with a bloody twist

7:06PM | Tuesday, 30 July 2013 | StartupSmart

With the rise of TV shows such as American Horror Story and Dexter, there is no denying the public’s appreciation for gore.

Bedside self-defence when things go bump in the night

7:03PM | Monday, 29 July 2013 | StartupSmart

Ever woken up after hearing a bump in the middle of the night, and wished you had a baseball bat beside your bed for protection? Thanks to this bedside table-as-shield-and-club idea, you won’t need to.

Stay calm and breathe through the gills

7:52PM | Friday, 26 July 2013 | StartupSmart

You can now bring new life to any room in your home, courtesy of these breathing walls.

Serving it up on a tray for Gen-Y diners

7:46PM | Thursday, 25 July 2013 | StartupSmart

Kids these days are more likely to use a sofa than a dining table. Thankfully, a new invention makes life in small apartments easier than ever.

What a moo-velous idea for a cup

7:48PM | Tuesday, 23 July 2013 | StartupSmart

A deft deployment of a hint or two of a product’s origin can be a great way to re-work an existing product. A perfect example is this mooing cup.

Chilly outside? Slip on a sleeping bag!

7:04PM | Monday, 22 July 2013 | StartupSmart

There’s nothing quite so powerful as an idea whose time has come. And this cold wintery weather could be the perfect time for a sleeping bag jacket.

Spidey-sense gives t-shirt a real buzz

7:22PM | Friday, 19 July 2013 | StartupSmart

It seems the comic book fad just keeps swinging from web to web. If your spidey-sense is tingling at a new business opportunity, now’s the time to cash in.

Green scooter rides the recycled road to sustainability

7:17PM | Thursday, 18 July 2013 | StartupSmart

Consumers are increasingly considering the environment when planning their daily commute. Now a new type of scooter, made from organic materials, hopes to speed ahead in the green transport market.

Bring your legs back to life in the creepy accessory market

7:49PM | Wednesday, 17 July 2013 | StartupSmart

With Halloween just around the corner, a new line of stockings is offering consumers a killer new look.

Transform tools by making them in new materials to access a whole new market

7:56PM | Tuesday, 16 July 2013 | StartupSmart

Since time immemorial, toddlers have wanted to help their parents cook in the kitchen, but have lacked the skills necessary to handle the tools. Now a new product called the Chewp can let them in on the action safely.

The lighter side of your pet’s favourite hiding spot

7:12PM | Monday, 15 July 2013 | StartupSmart

If your dog or cat likes hiding in the bushes, bringing them back inside can be frustrating – especially at night. But before you go barking mad, a new invention provides an illuminating solution.

Plant a pen and grow a field of start-up dreams

7:02PM | Thursday, 11 July 2013 | StartupSmart

Plant a pot of pens and watch your creativity flourish with this clever remake of the commonplace writing implement.

Forget the house elf – this is how you get the kids to put the washing out

7:03PM | Wednesday, 10 July 2013 | StartupSmart

The humble peg holder has received a stylish makeover. Could you find a mundane product that you can make fabulous?

Do the chicken tea towel twist!

7:17PM | Tuesday, 9 July 2013 | StartupSmart

These ingenious tea towels by designer Zoe Ikin take the token tourist gift and basic budget product to a new level.

Keep your hands clean by sinking your fingers into this business idea

7:14PM | Monday, 8 July 2013 | StartupSmart

Have you ever wanted to pick up that last tandoori drumstuck, but been worried about having greasy or sticky fingertips afterwards? If so, you need a pair of Trongs.

Coffee-infused socks filter out odours

7:09PM | Friday, 5 July 2013 | StartupSmart

Could coffee be the key to clean smelling feet? Boston-based start-up Atlas Sock is willing to bet on it.

Work-life balance now extends to connectible and customised key rings

7:42PM | Wednesday, 3 July 2013 | StartupSmart

The key to a great creative idea? Well, Lego can often be a good starting point to unlock potential.

Body heat leads to a bright idea

7:32PM | Tuesday, 2 July 2013 | StartupSmart

In the age of entertainment dominated by zombie apocalypses and an ongoing retreat from energy wasting technology, this new torch is a bright idea.

Quirky aesthetics and clean tech light up the streets

7:11PM | Monday, 1 July 2013 | StartupSmart

Here's a bright idea that really lights up the streets.