Business ideas



New research reveals what makes a successful Kickstarter crowdfunding campaign

8:37PM | Wednesday, 21 August 2013 | Rose Powell

A website that tracks Kickstarter campaigns has revealed its findings of the four key elements creative start-ups need to get right to maximise their fundraising chances.

Drunk on beery cupcake goodness

8:30PM | Wednesday, 21 August 2013 | StartupSmart

When it comes to guilty pleasures, delicious cupcakes and ice cold beers are popular choices. But should the two products be combined? Well, now they have been.

Clean sweep for pet booties

8:43PM | Tuesday, 20 August 2013 | StartupSmart

Make the most of your adorable pets by putting them to work. Simply slip these fringed slippers onto their paws and have them help with the household chores.

Show your muffin top pride

8:29PM | Monday, 19 August 2013 | StartupSmart

As unlikely as it sounds, a new health product wants to encourage you to have a muffin top.

Keeping your head down with lazy device

8:46PM | Friday, 16 August 2013 | StartupSmart

Ever wanted to watch TV in bed but felt too lazy to grab an extra pillow? A new lazy device means you won’t need to move a finger.

Now here’s a puzzling proposition

8:14PM | Tuesday, 13 August 2013 | StartupSmart

Putting together Ikea furniture can sometimes feel just like a puzzle. Now an entrepreneurial game designer has created a puzzle that feels just like putting together Ikea furniture.

Open your wallet to a crafty solution

8:26PM | Monday, 12 August 2013 | StartupSmart

While almost everything is going online these days, some physical problems need physical solutions, even if you expect to be able to solve them immediately.

Use your noodle and don’t get burnt

8:55PM | Friday, 9 August 2013 | StartupSmart

One of the problems with instant noodles cups is that you need to keep the flap down after you add boiling water. Thankfully, a new invention can help you keep a lid on the situation.

‘Selfie’ generation armed with a new tool for vanity

8:43PM | Wednesday, 7 August 2013 | StartupSmart

Are you sick of all your selfies being Wayne’s World-style extreme close-ups? A new tool allows you to take photos of yourself from over a metre away.

Put a little beast in your wine

8:25PM | Tuesday, 6 August 2013 | StartupSmart

A new range of wine stoppers are a little sheepish when it comes to being plunged head-first into a bottle.

Tea drinking cool for the minimalist modern

8:49PM | Monday, 5 August 2013 | StartupSmart

If innovation is your cup of tea, the Quattro teapot is the perfect product for you.

Conjuring a mythical beast cheaply

8:20PM | Friday, 2 August 2013 | StartupSmart

Why put up with a boring old pony when you can have a unicorn? Now a new invention can turn any horse into a mythical creature.

Turning the world of showering upside down

8:35PM | Thursday, 1 August 2013 | StartupSmart

Setting up an overhead shower head can be a pain when you’re camping. However, a new invention is sure to achieve quite a standing among frustrated campers.

Pillow makes travel less of a pain in the neck

7:49PM | Wednesday, 31 July 2013 | StartupSmart

While the recent successful Kickstarter campaign for this nifty NapAnywhere pillow may have focused on the benefits for travellers, it could find a strong market among tired commuters.

Cutting board with a bloody twist

7:06PM | Tuesday, 30 July 2013 | StartupSmart

With the rise of TV shows such as American Horror Story and Dexter, there is no denying the public’s appreciation for gore.

Bedside self-defence when things go bump in the night

7:03PM | Monday, 29 July 2013 | StartupSmart

Ever woken up after hearing a bump in the middle of the night, and wished you had a baseball bat beside your bed for protection? Thanks to this bedside table-as-shield-and-club idea, you won’t need to.

Stay calm and breathe through the gills

7:52PM | Friday, 26 July 2013 | StartupSmart

You can now bring new life to any room in your home, courtesy of these breathing walls.

Serving it up on a tray for Gen-Y diners

7:46PM | Thursday, 25 July 2013 | StartupSmart

Kids these days are more likely to use a sofa than a dining table. Thankfully, a new invention makes life in small apartments easier than ever.

What a moo-velous idea for a cup

7:48PM | Tuesday, 23 July 2013 | StartupSmart

A deft deployment of a hint or two of a product’s origin can be a great way to re-work an existing product. A perfect example is this mooing cup.

Chilly outside? Slip on a sleeping bag!

7:04PM | Monday, 22 July 2013 | StartupSmart

There’s nothing quite so powerful as an idea whose time has come. And this cold wintery weather could be the perfect time for a sleeping bag jacket.