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Five email marketing sins you need to avoid
11:32PM | Wednesday, 7 November 2012 | Oliver MilmanA growing number of consumers make purchasing decisions online. If you rely on email as part of your marketing strategy, here are five classic marketing mistakes to avoid this Christmas. BY OLIVER MILMAN.
Marketing | Sales and marketing | Sole traderDon’t do the call centre shuffle
11:01PM | Monday, 5 November 2012 | TaskmasterEarlier today, Old Taskmaster called the power company to resolve what should have been, in theory, a reasonably simple question about a bill. The reality was completely different.
| Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Leadership | Managing peopleBe ready for December 23 email blitz, retailers warned
11:00AM | Monday, 5 November 2012 | Michelle HammondDecember 23 will be the biggest day of December for retailers receiving traffic from email campaigns, according to an Experian analyst, who has outlined some key Christmas findings.
| Planning | Business planning | Marketing | Sales and marketing | SalesRetailers ignore executives' calls to abandon GST fight
11:53PM | Thursday, 1 November 2012 | Patrick StaffordRetailers are not willing to give up the fight on import GST, but some executives think it is a distraction from the real issues.
| Growth | Growth Strategy | Legal matters | Sales and marketing | Sales | Financing a business | Cashflow | Tax | Leadership | Sole traderFive top tips to making a trade show splash
11:36PM | Thursday, 1 November 2012 | Matty SoccioYour first trade show can be an intimidating experience. Here are five tips to ease your pre-exhibition nerves. BY MATTY SOCCIO.
| Marketing | Sales and marketing | SalesTwitter drives more event-page traffic than Facebook, LinkedIn: Report
10:54PM | Wednesday, 31 October 2012 | Michelle HammondSharing events via Facebook generates more revenue than any other platform, according to a new report, but Twitter has greater pulling power in driving traffic to event pages.
| Marketing | Sales and marketing | Technology | Social media | WebsitesLook for a “natural invitation” to promote Halloween, retailers told
10:37PM | Monday, 29 October 2012 | Michelle HammondRetailers should only promote Halloween if there is a natural invitation from their customers, an expert says, after a retail body revealed figures highlighting the rise of Halloween in Australia.
| Planning | Business planning | Marketing | Sales and marketing | SalesToll to challenge Australia Post in parcel deliveries
10:09PM | Monday, 29 October 2012 | Cara WatersTransport and logistics firm Toll is squaring up for a fight with Australia Post to take a greater share of the parcel delivery business.
| Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Sole traderNew YouTube feature helps creators promote their content
10:51PM | Friday, 26 October 2012 | Michelle HammondYouTube has introduced a new way for content creators to promote their videos and channels, launching a feature called InVideo Programming, designed to help creators grow their audience.
| Marketing | Sales and marketing | Technology | Social media | Websites | Sole traderFive basic PR blunders every start-up needs to avoid
10:44PM | Thursday, 25 October 2012 | Jules BrookeLast week, Google issued an uncompleted media release with the line “Pending Larry Quote” at the top. Here are five steps to avoid a similar PR blunder at your start-up. BY JULES BROOKE.
| Marketing | Growth | Growth Strategy | Sales and marketing | PRFacebook’s promoted posts: What you need to know
10:09PM | Tuesday, 23 October 2012 | David KleinAre you considering advertising your business using promoted posts on Facebook? Before you dive in, here are the key details you need to consider. BY DAVID KLEIN.
| Marketing | Sales and marketing | Advertising | Technology | Social mediaLEAP through a customer service complaint
10:34PM | Monday, 22 October 2012 | TaskmasterHaving trouble dealing with an angry customer? This is how we solve the problem at Taskmaster Enterprises.
| Growth | Growth Strategy | Sales and marketing | Sales | Leadership | Managing peopleRetail sales fall flat in September: Report
10:23PM | Friday, 19 October 2012 | Oliver MilmanRetail sales remained stubbornly sluggish in September, with particular weakness in the trade services and homeware markets, according to new ANZ figures.
| Marketing | Sales and marketing | Advertising | SalesGoogle suffers triple PR disaster as earnings report "pending Larry quote" leaked early
10:04PM | Friday, 19 October 2012 | Patrick StaffordIt's been a bad day at Google, but Larry Page still managed to stay upbeat.
| Sales and marketing | Technology | Websites | IT | PRThe art of confrontational advertising
10:11PM | Friday, 19 October 2012 | TaskmasterThis morning, I came across the most underhanded, sneaky, devious marketing scheme I’ve seen in quite some time. You might like it – but your competitors won't.
| Sales and marketing | SalesFacebook ads and sponsored tweets clarified in New Zealand
10:10PM | Thursday, 18 October 2012 | Cara WatersThe New Zealand Advertising Standards Authority has issued a short guidance note requiring sponsored tweets to be marked as advertisements.
| Marketing | Sales and marketing | Technology | Social media | WebsitesAustralia’s five key online marketing trends in pictures
10:34PM | Thursday, 18 October 2012 | Oliver MilmanAustralian businesses are becoming increasingly savvy about online marketing. To stay competitive, here are five key trends you must be on top of. BY OLIVER MILMAN.
| Marketing | Sales and marketing | Advertising | Sales | Technology | Social media | WebsitesThe empty office, postmodern-style
10:00PM | Thursday, 18 October 2012 | TaskmasterTaskmaster Enterprises has just invested in a broken John Deere combine harvester. However, in an empty office, there are good reasons why it’s an important business investment.
| Marketing | Growth | Growth Strategy | Sales and marketing | Sales | Technology | IT | Leadership | Managing people | Intellectual propertyAussie exec Rebekah Horne to head Google Ventures-backed US start-up
10:29PM | Tuesday, 16 October 2012 | Oliver MilmanRebekah Horne, digital director of DMG Radio Australia, has been installed as CEO of US start-up TopFloor, which has been backed by Google’s venture capital arm.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Technology | Social media | WebsitesFive ways to get the most out of the Christmas spending rush
10:02PM | Tuesday, 16 October 2012 | Michelle HammondIt’s already October, which means it’s time to start preparing for the festive season. Here are five things you should do to bring your business some extra Christmas cheer. BY MICHELLE HAMMOND.
| Planning | Business planning | Sales and marketing | Sales