Sales and marketing

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Colour coding your logo

10:09PM | Friday, 25 October 2013 | StartupSmart

As this infographic from The Logo Company shows, colours of logos can express an emotion you might want to build around your business.

Marketing

Use it or lose it: Why you need to register your trademark

10:55PM | Friday, 25 October 2013 | Vanessa Emilio

Are you worried about someone stealing your business brand? Here are the steps you must take to make sure it’s protected.

 | Marketing  | Legal matters  | Sales and marketing  | Leadership  | Mentor  | Sole trader  | Vanessa Emilio

Lessons for building a successful start-up: Ex-Google executive and ROKT co-founder tells

10:08PM | Wednesday, 23 October 2013 | Gavin Lower

Justin Viles co-founded ROKT in 2010 after seven years spearheading the growth of Google AdWords in Australia and New Zealand. Here are his three top tips for building a business.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing

The 10 keys to boosting your sales

10:00AM | Monday, 21 October 2013 | Taskmaster

Over recent months, Old Taskmaster has shared the secrets of sales success – now it’s time to pull them all together. Whether you work in retail, sell to other companies or handle your sales over the phone, here are 10 key tips that can give you a boost.

 | Sales and marketing  | Sales

Five tips for choosing your start-up name

10:32PM | Friday, 18 October 2013 | Vanessa Emilio

Choosing your business name is one of the first and most important things you will do when you start your business. Here are five steps you need to follow to ensure you get it right.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Sales  | Mentor  | Vanessa Emilio

Seven tips to boost online sales

10:00AM | Friday, 18 October 2013 | Eddie Machaalani

Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales  | Sole trader

Still underestimating the power of your branded website? Read this…

10:30PM | Thursday, 17 October 2013 | Cas McCullough

Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.

 | Marketing  | Sales and marketing  | Technology  | Websites  | Mentor  | Cas McCullough

Viral videos help, but razor-sharp products give Dollar Shave Club its marketing edge

10:09PM | Thursday, 17 October 2013 | Gavin Lower

Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.

 | Marketing  | Advertising

PayPal launches new campaign helping SMEs improve their digital know-how

10:45PM | Thursday, 17 October 2013 | Yolanda Redrup

Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.

 | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Websites  | Sole trader  | Retail

What to do when you have an unhappy customer

10:19AM | Tuesday, 15 October 2013 | Amanda Jesnoewski

An unhappy customer can be incredibly damaging to your business and reputation. Here are five tips to help you defuse the situation and keep your reputation intact.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Retail  | Amanda Jesnoewski

Now a word from your local sponsor

10:00AM | Friday, 11 October 2013 | Taskmaster

Showing a sense of local civic pride can give your business a real boost. Back in Parts Unknown, it’s a message Old Taskmaster has taken to heart.

 | Marketing  | Sales and marketing  | Sales

Top five tips for start-ups to tap into the power of experiential marketing

10:00AM | Friday, 11 October 2013 | Rose Powell

Referring to experiential marketing as the ‘one plus one equals three’ effect, branding expert Meredith Cranmer says the marketing tactic is booming as social media enables one-on-one connections more than ever before.

 | Marketing  | Sales and marketing  | Sole trader

Time to organise your Christmas party!

10:03PM | Wednesday, 9 October 2013 | Taskmaster

Christmas is just around the corner. And, when it comes to organising your Christmas party, there are a number of options you should consider.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales

Businesses and retailers expecting merry profits this Christmas

10:26PM | Tuesday, 1 October 2013 | Patrick Stafford

More businesses are hopeful of a profitable Christmas season despite a relatively downbeat year, with expectations rising to some of their highest levels of the past 12 months.

 | Marketing  | Sales and marketing  | Sole trader  | Retail

Trademark registration for start-ups: The basics

10:02PM | Tuesday, 1 October 2013 | Jacqui Pryor

If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.

 | Marketing  | Legal matters  | Sales and marketing  | Advertising  | Leadership  | Sole trader

Top four tips to get the most out of Google AdWords

9:40PM | Thursday, 26 September 2013 | Rose Powell

Debbie O’Sullivan, senior industry manager at Google, shared her top tips for start-ups and a range of useful extensions at a Google for Entrepreneurs event this week.

 | Sales and marketing  | Advertising  | Sole trader

Solo tradies tap website to buy and sell unwanted building materials

9:08PM | Tuesday, 24 September 2013 | Gavin Lower

Fed up with the waste and expense of unused building materials going into landfill, builder Neil Turrell and wife Leisa came up with the idea of an online platform to buy and sell construction site leftovers.

 | Sales and marketing  | Sales  | Sole trader

The BlackBerry Messenger fiasco: How not to handle a major product launch

9:09PM | Monday, 23 September 2013 | Taskmaster

Over the weekend, BlackBerry attempted to roll out a version of its messaging app for Android and Apple. What happened next is a case study in how not to handle a major product launch.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Technology  | Leadership  | Management

Eight key tips to selling online – without being slimy

9:51PM | Monday, 23 September 2013 | Adam Franklin

The good news is you don’t need to become a jerk to sell your products on line. Here are eight key tips to selling online while maintaining your integrity.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Adam Franklin

Three tips for online community management that boost sales and improve products

9:13AM | Wednesday, 18 September 2013 | Rose Powell

Hundreds of social media and community managers are in Sydney for the Swarm Conference, which examines how to build communities online and what role these play in customer acquisition strategies.

 | Marketing  | Sales and marketing
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