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Pick your social media hunting ground
8:08PM | Tuesday, 21 August 2012 | TaskmasterAt Taskmaster Enterprises, we used to focus all our social media efforts on Facebook. That was until we discovered all our customers prefer to use Twitter and LinkedIn.
Marketing | Sales and marketing | Technology | Social media | Websites | IT | LeadershipMobile apps v mobile websites – the pros and cons illustrated
8:48PM | Tuesday, 21 August 2012 | Oliver MilmanShould your business build mobile apps for iPhone and Android? Or should you put your efforts into a mobile website? If you’re not sure, take a look at this infographic. BY OLIVER MILMAN.
| Marketing | Sales and marketing | Technology | WebsitesDoes your site look nice on every device?
8:17PM | Friday, 17 August 2012 | TaskmasterYour website might look great on PC or Mac, but how does it look on an iPhone? A Samsung Galaxy S3? An old Nokia brick? If you don’t know, it’s time to find out!
| Marketing | Sales and marketing | Technology | Social media | Websites | ITGroupon shares tumble 18% on disappointing quarterly results
8:19PM | Tuesday, 14 August 2012 | Patrick StaffordGroup buying continues to restructure around niche offerings, with originators such as Groupon struggling to keep pace.
| Marketing | Sales and marketing | Technology | Websites | ITBusiness app pitfalls to avoid
8:42PM | Monday, 13 August 2012 | Oliver MilmanMobile app development is now a $US 20.5 billion business, but there are also many pitfalls for the unwary in an increasingly crowded marketplace. Here are five keys to making sure your apps stand out from the crowd. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Technology | Websites | ITFour brilliant uses of video by start-ups
8:00PM | Friday, 10 August 2012 | Oliver MilmanA YouTube video can be a low-cost way to promote your start-up. But how do you make a video that will go viral? It’s time to learn from four of the best. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | AdvertisingFigure out how much to spend marketing to each customer
8:32PM | Thursday, 9 August 2012 | TaskmasterHow good is the ROI for your marketing? At Taskmaster Enterprises, we apply a simple formula to find out.
| Marketing | Sales and marketing | AdvertisingFacebook attempts to woo developers with new mobile ads
8:17PM | Wednesday, 8 August 2012 | Michelle HammondFacebook has begun testing a new way for mobile app developers to grow their business, with an advertising unit designed to help developers reach and re-engage their users.
| Sales and marketing | Advertising | Technology | Social media | WebsitesFederal Government spends almost $40,000 on a small business app
8:13PM | Tuesday, 7 August 2012 | Cara WatersThe Federal Government has spent almost $40,000 on an iPad app for small business. Is it worth the money, or yet another example of Labor's waste?
| Marketing | Sales and marketing | Technology | Social media | Websites | ITRediscover a marketing favourite
8:39PM | Monday, 6 August 2012 | TaskmasterThese days, it is essential that your business is on social networks including Twitter and Facebook. However, it’s important to remember that your online advertising should be complemented by more traditional approaches.
| Marketing | Sales and marketingGay community “bigger than a niche”, start-ups told
8:21PM | Thursday, 2 August 2012 | Michelle HammondThe launch of a new deals site, called QueerDeals, has again highlighted the spending power of Australia’s lesbian, gay, transgender, bisexual, questioning and intersex community.
| Business planning | Marketing | Growth | Sales and marketing | AdvertisingFive great Olympics ambush marketing campaigns
8:16PM | Thursday, 2 August 2012 | Oliver MilmanFrom giving away free headphones to sponsoring sporting events in London, Ohio, there have been a number of excellent examples of ambush marketing during the Olympics Games. BY OLIVER MILMAN.
| Marketing | Sales and marketing | AdvertisingHold a sales idea blitz (and use these four free ideas)
8:00AM | Wednesday, 1 August 2012 | TaskmasterIt’s a tough time to be a salesperson right now, which means it's more important than ever to properly support your sales teams.
| Marketing | Sales and marketing | SalesFive web design trends that every start-up should heed
7:44PM | Monday, 30 July 2012 | Oliver MilmanThe days when a start-up could slap its logo on any old website are long gone. Here are five web design trends you must pay attention to if you want your web presence to deliver sales. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Sales and marketing | Technology | Social media | Websites | ITHow Aussie start-ups can win Olympic gold
7:56PM | Friday, 27 July 2012 | Oliver MilmanThe world’s biggest sporting event will also generate some incredible opportunities for start-ups – if you’re clever. Here are five legal ways to cash in on the Olympics. BY OLIVER MILMAN.
| Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | SalesStart-ups urged to follow “global leakage” of ad spend to social media
7:03PM | Tuesday, 24 July 2012 | Michelle HammondStart-ups are being advised to redirect their advertising spend from traditional media platforms to social networks, which are tipped to make up a third of the local advertising market by 2020.
| Sales and marketing | Advertising | Technology | Social media | WebsitesWhy the price is rarely right for start-ups
7:39PM | Monday, 23 July 2012 | Nina HendySetting prices can be tricky: Too low and you go broke, too high and you scare off potential consumers. Thankfully, there are ways to make sure your price is always right. BY NINA HENDY.
| Planning | Business planning | Growth | Growth Strategy | Sales and marketing | Sales | Financing a business | Cashflow10 ways retailers can flourish
7:40PM | Thursday, 19 July 2012 | Oliver Milman and Michelle HammondIt would be an understatement to say it’s been a bad year in retail. Just ask Fletcher Jones, GAME or Dick Smith. Thankfully, there are ways proactive retailers can see out this downturn. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Leadership“LinkedIn grooming” among most hated business tactics, report reveals
7:17PM | Tuesday, 17 July 2012 | Michelle HammondA new report reveals “LinkedIn grooming” is one of the most unpopular business tactics used when seeking new clients, with an industry expert saying it’s more trouble than it’s worth.
| Sales and marketing | Sales | Technology | Social mediaDigg reportedly sold to Betaworks for just $500,000
7:42PM | Friday, 13 July 2012 | Patrick StaffordDigg was once the top dog when it came to news aggregation sites. Its stocks have plummeted dramatically.
| Marketing | Growth | Sell a business | Sales and marketing | Technology | Websites | IT