Sales and marketing



Start-ups should be wary of the celebrity endorsement brand-building shortcut: Branding expert

9:24AM | Friday, 13 September 2013 | Rose Powell

While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.

Sales and marketing  | Advertising  | Sole trader

How to speak designer: 99designs executive shares his tips for getting the best out of designers

9:19PM | Thursday, 12 September 2013 | Rose Powell

Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.

 | Planning  | Business ideas  | Marketing  | Growth  | Innovation  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Websites

How to master brand and online reviews to boost your business: Tips from an insider

9:32PM | Friday, 6 September 2013 | Rose Powell

Start-ups who work closely with their first 100 customers, encourage online reviews and manage bad online reviews can significantly increase their business, according to the founder of one of Australia’s leading business review sites.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sole trader

Making the most of spring with seasonal marketing

9:29AM | Wednesday, 4 September 2013 | Rose Powell

Australians are readying themselves for spring, with marketers preparing for or already rolling out seasonal campaigns that tap into the coming warmer months.

 | Marketing  | Franchising  | Sales and marketing  | Sole trader

Soaring to success with group buying sites: Trapeze entrepreneur shares his tips

8:20PM | Friday, 30 August 2013 | Rose Powell

With decades of experience in trapeze training, Steen Shoar decided to launch an indoor centre for trapeze training two years ago.

 | Sales and marketing  | Sales  | Sole trader

Meet the Facebook group so popular it spawned a business

8:55PM | Friday, 30 August 2013 | Rose Powell

Three of the administrators of the Queensland Business Group on Facebook have this week launched a business on the back of their popular community group.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Technology  | Social media

Don’t market based on price: It’s the biggest mistake you can make says marketing expert

8:00AM | Friday, 30 August 2013 | Rose Powell

The biggest marketing mistake a start-up can make is relying on low prices to compete and attract new customers, says marketing consultant John Dwyer.

 | Marketing  | Sales and marketing  | Sole trader

How Aimee Marks created a new market in an established category

8:17PM | Wednesday, 21 August 2013 | Melinda Oliver

It’s the “grudge purchase” that no one wants to talk about, but it’s proving a prosperous sector for savvy 27-year-old businesswoman Aimee Marks.

 | Marketing  | Sales and marketing

Content marketing isn’t a buzz word, it’s here to stay

8:04PM | Tuesday, 20 August 2013 | Nina Hendy

Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sole trader

Four marketing mistakes that could be costing you big money and business

8:23AM | Tuesday, 20 August 2013 | Amanda Jesnoewski

From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

I’ve just been stung! How not to grow a business

8:16AM | Tuesday, 20 August 2013 | Jonathan Weinstock

Want to grow your business? Be sharp, and make sure your customers aren’t stung by a bad experience.

 | Marketing  | Sales and marketing  | Leadership  | Management  | Mentor  | Sole trader  | Jonathan Weinstock

Online shopping boom continues to drive courier franchising opportunities

8:00PM | Monday, 19 August 2013 | Rose Powell

Courier and logistics companies are grappling with new challenges and growing rapidly as Australians increasingly shop online.

 | Sales and marketing  | Sales

Good, bad and ugly: Feedback is everything when running a café or restaurant

8:21PM | Monday, 19 August 2013 | Trevor Jenkins

How do you know your hospitality venue is up to scratch, especially when you aren’t around? From secret shoppers to open book audits, there are ways to find out.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Mentor  | Trevor Jenkins

Why being afraid of customers can hold tech start-ups back

8:12PM | Thursday, 15 August 2013 | Rose Powell

International design marketplace 99designs is one of Australia’s major start-up success stories, with 240,000 registered designers. Chief operations officer Jason Sew Hoy discusses some of the challenges the platform has faced.

 | Planning  | Business planning  | Sales and marketing  | Sales  | Technology  | Websites  | IT

Five growth hacking tips from fast-growing international and Australian start-ups

8:00AM | Thursday, 15 August 2013 | Rose Powell

Four founders of fast-growing start-ups have shared some of their secrets to online marketing success at the recent Startup Victoria conference, revealing that email is a key tool to apply.

 | Marketing  | Sales and marketing

Managing bad news and big product announcements

8:38PM | Wednesday, 14 August 2013 | Taskmaster

Do you have an announcement to make? If so, the timing of when you release your bad news is critical.

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Use the right promotional tool to reach your target market

8:18PM | Tuesday, 13 August 2013 | Taskmaster

There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.

 | Marketing  | Growth  | Innovation  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | IT

Small jobs marketplace Occasional Butler begins national rollout and expands to Sydney

8:00PM | Monday, 12 August 2013 | Rose Powell

Occasional Butler, a peer-to-peer marketplace based in Melbourne, is expanding to Sydney as the first step in its national rollout.

 | Marketing  | Growth  | Sales and marketing

Make sure your business trademark is unique

8:50PM | Thursday, 8 August 2013 | Craig Yeung

The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.

 | Marketing  | Legal matters  | Sales and marketing  | Advertising  | Sales  | Technology  | Social media  | Websites  | IT  | Leadership  | Management

Small Perth store takes on UK's Topshop in name battle

8:58PM | Thursday, 8 August 2013 | Melinda Oliver

A fashion retailer in Perth is battling it out with UK retail giant Arcadia Group, ahead of the expected launch of the UK Topshop brand in the city.

 | Marketing  | Legal matters  | Sales and marketing  | Advertising  | Technology  | Websites  | Leadership  | Retail