Sales and marketing

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Inner city elites and suburban aspirationals: It’s not all beer and skittles

5:06PM | Tuesday, 28 May 2013 | Taskmaster

Recently, inner city elites and suburban aspirationals have dominated the national conversation. So which demographic will you primarily sell to?

Planning  | Business planning  | Marketing  | Sales and marketing

Posh nosh? Fasta Pasta strays from new image with food court launch

5:40PM | Thursday, 23 May 2013 | Michelle Hammond

A marketing expert says rebranded businesses should be wary of reverting to their old image, after South Australia-based pasta franchise Fasta Pasta opened its first food court restaurant despite a recent corporate makeover.

 | Marketing  | Franchising  | Sales and marketing  | Leadership  | Management  | Sole trader

Seven core sales and business tools: How sharp are your skills?

5:17PM | Tuesday, 21 May 2013 | Greg Ferrett

You wouldn’t try to cut through a plank of wood with a dull saw, so why would you expect to cut through to a customer without a sharp sales technique?

 | Sales and marketing  | Sales  | Mentor  | Greg Ferrett

YouTube turns eight – Five ways it has helped entrepreneurs

5:11PM | Monday, 20 May 2013 | Michelle Hammond

With social video site YouTube celebrating its eighth birthday, it’s time to look at five key ways the site can help your business.

 | Marketing  | Sales and marketing  | Technology  | Social media

Aussie Twitter users motivated by “insider information”, not freebies: Report

5:02AM | Friday, 17 May 2013 | Michelle Hammond

Nearly half of Australia’s Twitter users follow a business on the social network in order to keep up to date with its products, rather than to receive discounts, according to a new report.

 | Marketing  | Sales and marketing  | Sales  | Technology  | Social media

Tourism joy over lower dollar, but industry laments no new money in budget

5:51PM | Wednesday, 15 May 2013 | Yolanda Redrup

The Australian tourism industry is rebounding as more international visitors are making the voyage overseas and those figures are set to improve with the dollar now heading below parity.

 | Marketing  | Sales and marketing  | Sales  | Financing a business

Lust Have It highlights growth as Officeworks laments online retailing

5:06PM | Tuesday, 14 May 2013 | Michelle Hammond

Online retailer Lust Have It has revealed how it is leveraging the rise of online consumers, after the managing director of Officeworks said there is less money to be made in online retail.

 | Sales and marketing  | Sales  | Technology  | Social media

“We spent $100 on a letterbox drop and made a 500% return”: Addition Clothing

5:43PM | Friday, 10 May 2013 | Michelle Hammond

Perth-based start-up Addition Clothing has revealed how it spent just $100 on marketing to make a 500% return, after disseminating 20 $5 notes in people’s letterboxes in the hope of turning them into customers.

 | Sales

The 10 biggest issues facing start-ups in 2013: #8 the Aussie dollar

5:14PM | Friday, 10 May 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine the strong Australian dollar. It’s a major challenge for all export-facing businesses.

 | Sales and marketing  | Sales

Australian consumers value “experience theatre”, report reveals

5:15AM | Friday, 10 May 2013 | Michelle Hammond

Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.

 | Sales and marketing  | Sales  | Retail

Jim’s Cleaning and bb’s café highlight growth of co-branding

5:38PM | Thursday, 9 May 2013 | Michelle Hammond

Franchises looking to co-brand must ensure there is an obvious link between the two brands, says an industry expert, after bb’s café formed an unlikely partnership with Jim’s Cleaning Group.

 | Marketing  | Franchising  | Sales and marketing

Top marketing tips for Mother’s Day

5:01PM | Thursday, 9 May 2013 | Yolanda Redrup

Retailers are singing and restaurant owners are smiling. One of the biggest shopping events of the calendar has arrived: Mother’s Day.

 | Sales and marketing  | Sales  | Retail

Never fail to ask for the sale

5:41PM | Tuesday, 7 May 2013 | Taskmaster

A common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.

 | Sales and marketing  | Sales

The art of objection handling: Objectively offering an object after a customer originally objects

5:06PM | Monday, 6 May 2013 | Taskmaster

Face value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.

 | Sales and marketing  | Sales

SydStart “triple-decker” event expected to attract 2000 entrepreneurs

5:16AM | Monday, 6 May 2013 | Michelle Hammond

SydStart founder Peter Cooper has promised this year’s iteration will be twice or even three times the size of the previous event, with up to 2000 entrepreneurs expected to attend alongside a stellar lineup of investors and speakers.

 | Marketing  | Sales and marketing  | Technology  | Sole trader

Do you recognise these seven marketing sins?

5:32PM | Friday, 3 May 2013 | Adam Franklin

From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.

 | Marketing  | Sales and marketing  | Mentor  | Adam Franklin

Focus your marketing efforts on creating or commemorating an event

5:28PM | Thursday, 2 May 2013 | Taskmaster

When a giant parasol ride appears in a car park, you know Old Taskmaster has a big event planned. Perhaps it’s a concept you could slide into your calendar?

 | Marketing  | Sales and marketing

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

 | Marketing  | Legal matters  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Websites  | Leadership  | Legal

How to find your ideal marketer

5:47PM | Wednesday, 1 May 2013 | Michael Halligan

If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.

 | Marketing  | Sales and marketing  | Mentor  | Michael Halligan  | Sole trader

Six tips to help you build your media list

5:22PM | Wednesday, 1 May 2013 | Amanda Jesnoewski

Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.

 | Marketing  | Sales and marketing  | Mentor  | PR  | Sole trader  | Amanda Jesnoewski
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