Sales and marketing

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The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

Marketing  | Growth  | Sales and marketing  | Advertising  | Online and email marketing  | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Buy a business book

7:00AM | Tuesday, 2 July 2013 | Taskmaster

It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.

 | Sales  | Websites

Milk your best sales strategy dry

7:00AM | Monday, 1 July 2013 | Taskmaster

Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.

 | Sales and marketing  | Sales

Are you making these three mistakes on Twitter?

6:18PM | Friday, 28 June 2013 | Adam Franklin

Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!

 | Marketing  | Growth Strategy  | Sales and marketing  | Online and email marketing  | Technology  | Social media  | Mentor  | Adam Franklin

Run an experiment for a customer

6:00AM | Friday, 28 June 2013 | Taskmaster

What if your products could revolutionise the way one of your customers did business?

 | Marketing  | Sales and marketing  | Sales

Slow eCommerce websites costing sales

6:52PM | Monday, 24 June 2013 | Rose Powell

Australian internet retailers need to focus on increasing their website loading speeds to boost sales, the head of a an online retail groups says, as international research shows many eCommerce sites take longer to load.

 | Sales and marketing  | Sales  | Technology  | IT  | Sole trader  | Retail

Marketing: Time to bring back Agro and Marty Monster

6:16PM | Monday, 24 June 2013 | Taskmaster

Nostalgia is a powerful marketing tool. If you’re looking at connecting with your audience, Old Taskmaster says it might be worth considering some icons of Aussie kids TV.

 | Marketing  | Sales and marketing

Designer to entrepreneur: Tom Gunn shoots for creativity in the shoe biz

6:05PM | Friday, 21 June 2013 | Rose Powell

When Gabrielle Thompson and Shannon Gunn quit their jobs as shoe designers for a big company a few years ago and decided to branch off on their own, they knew they needed to build up their business skills quickly.

 | Sales and marketing  | Sales  | Retail

Payment systems evolve to meet demand on global scalability and mobile

6:19AM | Thursday, 20 June 2013 | Rose Powell

An international online payment platform focused on helping start-ups to grow globally and go mobile has launched in Australia.

 | Sales and marketing  | Sales  | Technology

Quality service, not discounts, keeps consumers loyal: Survey

6:05PM | Tuesday, 18 June 2013 | Virginia Millen

Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.

 | Marketing  | Sales and marketing  | Sales  | Sole trader

The 10 biggest issues facing start-ups in 2013: #4 Falling consumption

6:42PM | Friday, 14 June 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.

 | Marketing  | Sales and marketing  | Sales

Australian retailers to fight international invasion on price and style

6:42PM | Thursday, 13 June 2013 | Cara Waters

Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.

 | Marketing  | Sales and marketing  | Advertising  | Sales  | Retail

A secret sales tip: Practice your opening statement and lead in question

6:37PM | Thursday, 13 June 2013 | Taskmaster

Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.

 | Marketing  | Sales and marketing  | Sales

What is your sales pace? Four critical things the tortoise can teach us

6:02PM | Wednesday, 12 June 2013 | Greg Ferrett

Are you looking to improve your sales technique? If so, there are some lessons from the story of the Tortoise and the Hare you should heed.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Greg Ferrett

Like Apple CEO Tim Cook, claim you’re number one – even if you have to stretch the truth a little

6:16PM | Tuesday, 11 June 2013 | Taskmaster

Worldwide Developer Conference claims by Apple CEO Tim Cook stretch the truth a little when it comes to Android.

 | Marketing  | Sales and marketing  | Sales

It’s time to make the call

6:30PM | Thursday, 6 June 2013 | Jason Rose

As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.

 | Marketing  | Sales and marketing  | Mentor  | Jason Rose

You can’t do a mind meld, so ask some discovery questions instead

6:16PM | Thursday, 6 June 2013 | Taskmaster

Do you have a set sales spiel you try to use on all your customers? Old Taskmaster says it’s time to ask whether you need a new sales technique.

 | Marketing  | Sales and marketing  | Sales

Eight tips to generate more repeat customers

6:19AM | Wednesday, 5 June 2013 | Amanda Jesnoewski

It can be far easier and cheaper to encourage an existing customer to return rather than attract a new one. Here are eight key tips to help you keep them coming back for more.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Mumpreneur  | Retail  | Female entrepreneurs  | Amanda Jesnoewski

New report finds businesses expect to raise prices in the coming quarter

6:24PM | Tuesday, 4 June 2013 | Rose Powell

Australian companies are planning to raise their prices in the new financial year as they seek to hold on to profits while tackling cost pressures and low sales growth, a survey by business information firm Dun & Bradstreet has found.

 | Sales and marketing  | Sales  | Retail

Full-time workers setting up online retail stores: research

6:00AM | Tuesday, 4 June 2013 | Rose Powell

Increasing numbers of full-time workers are exploring their own online retail start-ups, according to new research by online sales platform Bigcommerce.

 | Marketing  | Home based business  | Work/life balance  | Sales and marketing  | Sole trader
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