Sales and marketing



The Amiga Video Toaster: Why superior technology doesn’t always win the day

11:00AM | Tuesday, 5 November 2013 | Taskmaster

If you’re launching a tech start-up, it can be easy to fall into the trap of assuming your product will succeed on technical merit alone. Yet history shows an inferior technology can easily knock off a superior rival.

Marketing  | Sales and marketing  | Technology

The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

 | Marketing  | Sales and marketing  | Technology  | Websites  | Mentor  | Adam Franklin

A trick to try if you’re afraid of public speaking

10:22PM | Thursday, 31 October 2013 | Taskmaster

It’s easy to get nervous when speaking in front of a large crowd. If so, Old Taskmaster has a little trick that might help you out.

 | Marketing  | Sales and marketing  | Sales

Ecommerce tips: How to ensure more customers actually finish their sale

10:35PM | Wednesday, 30 October 2013 | Rose Powell

Getting customers the whole way through the online check-out process can be a challenge in an environment where entertainment and competitors are only a click away.

 | Sales  | Sole trader

The word a person uses is usually not what they mean... but can you decipher the real message?

10:14PM | Wednesday, 30 October 2013 | Greg Ferrett

On September 13th 2013 Voyager I became the first manmade object to leave the solar system. The inscribed messages are an important reminder that what humans say isn’t always what they mean.

 | Sales and marketing  | Sales  | Leadership  | Mentor  | Managing people  | Greg Ferrett

Five low-cost marketing tips for sole traders

10:33PM | Tuesday, 29 October 2013 | Nina Hendy

One of the great things about the internet is that you no longer need to spend a fortune on marketing. Here are five great ways to bolster your marketing plan in time for next year.

 | Marketing  | Sales and marketing  | Sole trader

How to build rapport in minutes

10:19PM | Tuesday, 29 October 2013 | Amanda Jesnoewski

Relationships underpin every transaction in business. Here are seven tips to help you easily build rapport with your customers.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Tacos and the art of confrontational advertising

10:00AM | Tuesday, 29 October 2013 | Taskmaster

This morning, I came across the most underhanded, sneaky, devious marketing scheme I’ve seen in quite some time. You might like it – but your competitors won't.

 | Sales and marketing  | Sales

Colour coding your logo

10:09PM | Friday, 25 October 2013 | StartupSmart

As this infographic from The Logo Company shows, colours of logos can express an emotion you might want to build around your business.

 | Marketing

Use it or lose it: Why you need to register your trademark

10:55PM | Friday, 25 October 2013 | Vanessa Emilio

Are you worried about someone stealing your business brand? Here are the steps you must take to make sure it’s protected.

 | Marketing  | Legal matters  | Sales and marketing  | Leadership  | Mentor  | Sole trader  | Vanessa Emilio

Lessons for building a successful start-up: Ex-Google executive and ROKT co-founder tells

10:08PM | Wednesday, 23 October 2013 | Gavin Lower

Justin Viles co-founded ROKT in 2010 after seven years spearheading the growth of Google AdWords in Australia and New Zealand. Here are his three top tips for building a business.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing

The 10 keys to boosting your sales

10:00AM | Monday, 21 October 2013 | Taskmaster

Over recent months, Old Taskmaster has shared the secrets of sales success – now it’s time to pull them all together. Whether you work in retail, sell to other companies or handle your sales over the phone, here are 10 key tips that can give you a boost.

 | Sales and marketing  | Sales

Five tips for choosing your start-up name

10:32PM | Friday, 18 October 2013 | Vanessa Emilio

Choosing your business name is one of the first and most important things you will do when you start your business. Here are five steps you need to follow to ensure you get it right.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Sales  | Mentor  | Vanessa Emilio

Seven tips to boost online sales

10:00AM | Friday, 18 October 2013 | Eddie Machaalani

Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales  | Sole trader

Still underestimating the power of your branded website? Read this…

10:30PM | Thursday, 17 October 2013 | Cas McCullough

Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.

 | Marketing  | Sales and marketing  | Technology  | Websites  | Mentor  | Cas McCullough

Viral videos help, but razor-sharp products give Dollar Shave Club its marketing edge

10:09PM | Thursday, 17 October 2013 | Gavin Lower

Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.

 | Marketing  | Advertising

PayPal launches new campaign helping SMEs improve their digital know-how

10:45PM | Thursday, 17 October 2013 | Yolanda Redrup

Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.

 | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Websites  | Sole trader  | Retail

What to do when you have an unhappy customer

10:19AM | Tuesday, 15 October 2013 | Amanda Jesnoewski

An unhappy customer can be incredibly damaging to your business and reputation. Here are five tips to help you defuse the situation and keep your reputation intact.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Retail  | Amanda Jesnoewski

Now a word from your local sponsor

10:00AM | Friday, 11 October 2013 | Taskmaster

Showing a sense of local civic pride can give your business a real boost. Back in Parts Unknown, it’s a message Old Taskmaster has taken to heart.

 | Marketing  | Sales and marketing  | Sales

Top five tips for start-ups to tap into the power of experiential marketing

10:00AM | Friday, 11 October 2013 | Rose Powell

Referring to experiential marketing as the ‘one plus one equals three’ effect, branding expert Meredith Cranmer says the marketing tactic is booming as social media enables one-on-one connections more than ever before.

 | Marketing  | Sales and marketing  | Sole trader