Sales and marketing

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Give your customers some founder love

3:00AM | Thursday, 22 March 2012 | Taskmaster

Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?

Growth  | Growth Strategy  | Sales and marketing  | Sales

Five Aussie celebrities who have entered the start-up world

3:32PM | Thursday, 21 March 2013 | Michelle Hammond

Former Big Brother TV identity Jemma Gawned has become the latest celebrity to use their star power to launch start-ups, after launching her second business Naked Treaties.

 | Marketing  | Sales and marketing

Six low-cost or no-cost marketing ideas

3:16PM | Wednesday, 20 March 2013 | Amanda Jesnoewski

If your cashflow is tight, finding the money for marketing can be tricky. Here are six great marketing ideas that can really get your business noticed – without breaking the budget.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Sole trader

What question can you ask to eliminate price as an objection?

3:53PM | Tuesday, 19 March 2013 | Greg Ferrett

In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.

 | Marketing  | Sales and marketing  | Advertising  | Blogs  | Sole trader  | Greg Ferrett

Fewer marketers using social networking: Report

3:59PM | Monday, 18 March 2013 | Michelle Hammond

A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Technology  | Social media  | Sole trader

Don’t feature bash

3:00AM | Monday, 18 March 2013 | Taskmaster

Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.

 | Marketing  | Sales and marketing  | Sales

Launch a new product like it's the Samsung Galaxy S4

3:19PM | Wednesday, 13 March 2013 | Taskmaster

In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.

 | Marketing  | Sales and marketing  | Advertising

Nightmare on start-up street: Dealing with customers from hell

3:46PM | Tuesday, 12 March 2013 | Alexandra Cain

It is nearly inevitable that you will eventually be confronted with a horrible customer. Thankfully, there are ways to deal with them before they wreck your business. BY ALEXANDRA CAIN.

 | Marketing  | Growth  | Growth Strategy  | Legal matters  | Sales and marketing  | Leadership  | Managing people

If you want a slice of the action, make sure your cheesy campaign can deliver

3:00PM | Monday, 11 March 2013 | Taskmaster

Without hamming the matter up too much, a recent Domino's campaign has resulted in a tasty slice of business wisdom being delivered to start-ups.

 | Marketing  | Sales and marketing

Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”

3:55PM | Monday, 11 March 2013 | Cara Waters

Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.

 | Marketing  | Sales and marketing  | Advertising  | Sales  | Technology  | Social media  | Websites  | PR

Forgot about Dre? Packer’s latest investment is Straight Outta Compton

3:11PM | Friday, 8 March 2013 | Patrick Stafford

James Packer teams with Dr Dre, joining the illustrious company of NWA, Eminem and Snoop Dogg.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Financing a business  | Venture Capital

Redecorate your office in your company colours

3:34PM | Friday, 8 March 2013 | Taskmaster

In recent days, paintbrushes and several tins of paint have been spotted in the general vicinity of Taskmaster Towers – and there’s a good reason why.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Leadership  | Managing people

Don’t let your business get Baillieued

3:15PM | Thursday, 7 March 2013 | Taskmaster

The fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.

 | Marketing  | Sales and marketing  | Advertising  | Leadership  | Managing people

Choose your team colours

3:30PM | Wednesday, 6 March 2013 | Taskmaster

Many iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?

 | Marketing  | Sales and marketing  | Advertising  | Sales

Report reveals 44% of Australians have dumped brands on social media

2:52PM | Thursday, 28 February 2013 | Michelle Hammond

More than 80% of Australian social media users have connected with a brand on social media, according to a new study, but almost half have also ditched a brand on social media.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Sole trader

Take a lesson from the keynote master, Steve Jobs

2:05PM | Wednesday, 27 February 2013 | Taskmaster

Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Sales

Silicon Valley’s Tyler Crowley offers advice to Aussie start-ups

2:00AM | Wednesday, 27 February 2013 | Michelle Hammond

Silicon Valley start-up expert Tyler Crowley has shared his thoughts on how local start-ups can improve their pitches and gain more media attention, as part of a whirlwind Australian visit.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing

Group buying industry amends code to crack down on compliance and complaints

2:45PM | Tuesday, 26 February 2013 | Yolanda Redrup

The group buying sector industry code has been tightened, with new refund conditions and limits on how many vouchers are sold in an individual deal.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites

Keep up the good social media work

2:30PM | Monday, 25 February 2013 | Taskmaster

Congratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Social media  | Websites  | IT
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