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Where do you draw the line between piggybacking a popular brand and ripping it off?
8:32PM | Wednesday, 29 August 2012 | James OmondUltimately, it comes down to a cost-benefit analysis: Will the potential costs of a lawsuit outweigh the benefits to your brand or business?
Marketing | Sales and marketing | Advertising | Mentor | James OmondMicrosoft changes its logo after 25 years: Here are three lessons you can learn
8:38PM | Friday, 24 August 2012 | Michelle HammondGlobal tech giant Microsoft has updated its logo after 25 years in a bid to reflect the company’s ever-growing product portfolio, highlighting several logo lessons for start-ups to take note of.
| Business planning | Marketing | Growth | Sales and marketing | Sole traderFive ways to stay ahead of the copycats
8:18PM | Thursday, 23 August 2012 | Oliver MilmanThese days, cheap imitations are as common as bad Elvis impersonators on karaoke night. So here are five ways to protect your business from copycats who want to step on your blue suede shoes. BY OLIVER MILMAN.
| Marketing | Sales and marketing | Advertising | Leadership | Intellectual propertyANALYSIS: Why Silicon Valley-style innovation is here to stay
8:33PM | Wednesday, 22 August 2012 | Oliver MilmanAs soon as one sector of the economy starts to boom, a procession of observers and industry experts start to queue up to label it as a bubble that will invariably burst.
| Marketing | Sales and marketing | Technology | Social media | Websites | ITThree retail lessons from kitchen award winner Wheel&Barrow
8:14PM | Wednesday, 22 August 2012 | Michelle HammondStart-up retailers looking to spice up their offerings before spring may want take a closer look at Wheel&Barrow, which has been named top kitchen retailer in a survey by Canstar Blue.
| Business planning | Marketing | Growth | Sales and marketingPick your social media hunting ground
8:08PM | Tuesday, 21 August 2012 | TaskmasterAt Taskmaster Enterprises, we used to focus all our social media efforts on Facebook. That was until we discovered all our customers prefer to use Twitter and LinkedIn.
| Marketing | Sales and marketing | Technology | Social media | Websites | IT | LeadershipMobile apps v mobile websites – the pros and cons illustrated
8:48PM | Tuesday, 21 August 2012 | Oliver MilmanShould your business build mobile apps for iPhone and Android? Or should you put your efforts into a mobile website? If you’re not sure, take a look at this infographic. BY OLIVER MILMAN.
| Marketing | Sales and marketing | Technology | WebsitesDoes your site look nice on every device?
8:17PM | Friday, 17 August 2012 | TaskmasterYour website might look great on PC or Mac, but how does it look on an iPhone? A Samsung Galaxy S3? An old Nokia brick? If you don’t know, it’s time to find out!
| Marketing | Sales and marketing | Technology | Social media | Websites | ITGroupon shares tumble 18% on disappointing quarterly results
8:19PM | Tuesday, 14 August 2012 | Patrick StaffordGroup buying continues to restructure around niche offerings, with originators such as Groupon struggling to keep pace.
| Marketing | Sales and marketing | Technology | Websites | ITBusiness app pitfalls to avoid
8:42PM | Monday, 13 August 2012 | Oliver MilmanMobile app development is now a $US 20.5 billion business, but there are also many pitfalls for the unwary in an increasingly crowded marketplace. Here are five keys to making sure your apps stand out from the crowd. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Technology | Websites | ITFour brilliant uses of video by start-ups
8:00PM | Friday, 10 August 2012 | Oliver MilmanA YouTube video can be a low-cost way to promote your start-up. But how do you make a video that will go viral? It’s time to learn from four of the best. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | AdvertisingFigure out how much to spend marketing to each customer
8:32PM | Thursday, 9 August 2012 | TaskmasterHow good is the ROI for your marketing? At Taskmaster Enterprises, we apply a simple formula to find out.
| Marketing | Sales and marketing | AdvertisingFacebook attempts to woo developers with new mobile ads
8:17PM | Wednesday, 8 August 2012 | Michelle HammondFacebook has begun testing a new way for mobile app developers to grow their business, with an advertising unit designed to help developers reach and re-engage their users.
| Sales and marketing | Advertising | Technology | Social media | WebsitesFederal Government spends almost $40,000 on a small business app
8:13PM | Tuesday, 7 August 2012 | Cara WatersThe Federal Government has spent almost $40,000 on an iPad app for small business. Is it worth the money, or yet another example of Labor's waste?
| Marketing | Sales and marketing | Technology | Social media | Websites | ITRediscover a marketing favourite
8:39PM | Monday, 6 August 2012 | TaskmasterThese days, it is essential that your business is on social networks including Twitter and Facebook. However, it’s important to remember that your online advertising should be complemented by more traditional approaches.
| Marketing | Sales and marketingGay community “bigger than a niche”, start-ups told
8:21PM | Thursday, 2 August 2012 | Michelle HammondThe launch of a new deals site, called QueerDeals, has again highlighted the spending power of Australia’s lesbian, gay, transgender, bisexual, questioning and intersex community.
| Business planning | Marketing | Growth | Sales and marketing | AdvertisingFive great Olympics ambush marketing campaigns
8:16PM | Thursday, 2 August 2012 | Oliver MilmanFrom giving away free headphones to sponsoring sporting events in London, Ohio, there have been a number of excellent examples of ambush marketing during the Olympics Games. BY OLIVER MILMAN.
| Marketing | Sales and marketing | AdvertisingHold a sales idea blitz (and use these four free ideas)
8:00AM | Wednesday, 1 August 2012 | TaskmasterIt’s a tough time to be a salesperson right now, which means it's more important than ever to properly support your sales teams.
| Marketing | Sales and marketing | SalesFive web design trends that every start-up should heed
7:44PM | Monday, 30 July 2012 | Oliver MilmanThe days when a start-up could slap its logo on any old website are long gone. Here are five web design trends you must pay attention to if you want your web presence to deliver sales. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Sales and marketing | Technology | Social media | Websites | ITHow Aussie start-ups can win Olympic gold
7:56PM | Friday, 27 July 2012 | Oliver MilmanThe world’s biggest sporting event will also generate some incredible opportunities for start-ups – if you’re clever. Here are five legal ways to cash in on the Olympics. BY OLIVER MILMAN.
| Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales