Sales and marketing
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Top five tips to choosing the right domain name
6:03PM | Thursday, 7 June 2012 | Oliver MilmanYour website is perhaps the most powerful marketing tool your start-up has. So here are five tips to make sure you get it right when it’s time to choose a domain name. BY OLIVER MILMAN.
Marketing | Sales and marketing | Technology | Websites | ITGive out some samples
6:00AM | Thursday, 7 June 2012 | TaskmasterStruggling to get your sales pipeline full? Why not take a leaf out of the book of the restaurant trade and use one of the oldest tricks in the book – the free sample.
| Sales and marketing | Sales | LeadershipLook at recurring revenue
6:00AM | Wednesday, 6 June 2012 | TaskmasterOne of the worst things that can happen in business is that your customers become one-offs. They buy, then they’re gone. So think outside the square in order to generate recurring revenue.
| Sales and marketing | Sales | LeadershipTest a web marketing idea
6:35PM | Friday, 1 June 2012 | TaskmasterYou can’t afford to allow your online advertising to fail. Therefore, it’s time to put your web designs to the test.
| Marketing | Sales and marketing | Technology | Social media | WebsitesGoogle announces rollout of Google+ Local, featuring Zagat
6:23PM | Friday, 1 June 2012 | Michelle HammondGoogle has announced the rollout of a new feature called Google+ Local, allowing users to discover and share local information, including scores from restaurant review site Zagat.
| Marketing | Sales and marketing | Technology | Social mediaCold Rock backs truck tour for gay marriage
6:10PM | Friday, 1 June 2012 | Michelle HammondAdvertising by way of a bus tour can be an effective way to build brand awareness, an expert says, after Cold Rock Ice Creamery signed up as a sponsor for the Ice Cream Truck of Love tour.
| Business planning | Marketing | Growth | Sales and marketingTim Tam campaign highlights merits of personalised ads
5:26PM | Friday, 25 May 2012 | Michelle HammondPersonalised advertisements can work for lesser-known brands such as start-ups, an expert says, but businesses need to ensure the campaigns focus on a philosophy rather than a product.
| Marketing | Sales and marketing | Advertising | Technology | Social media | WebsitesKlick Communications makes foray into US tech start-up scene
5:44PM | Thursday, 24 May 2012 | Oliver MilmanSydney start-up Klick Communications is embarking upon an audacious foray into the US market, setting up shop in Los Angeles with the aim of luring tech start-up clients.
| Marketing | Growth | Growth Strategy | Sales and marketingUse your founder powers to make cold calls work
5:12PM | Monday, 21 May 2012 | TaskmasterMost of your potential customers will never speak directly to the CEO of your ASX-listed competitors. If you run a start-up, you can use this to your advantage.
| Sales and marketingStudy outlines four essential elements to YouTube viral success
5:05PM | Monday, 21 May 2012 | Michelle HammondResearchers at the University of Melbourne identified a formula to understand why some branded YouTube videos go viral, while others fail.
| Marketing | Sales and marketing | Technology | Social media | WebsitesEtsy opens Melbourne showroom – five tips from an Etsy expert
5:36PM | Thursday, 17 May 2012 | Michelle HammondA local Etsy expert has offered her key tips to start-ups looking to use Etsy as a selling platform, after it was revealed the Brooklyn-based online retailer is opening a showroom in Melbourne.
| Marketing | Sales and marketing | Technology | Social media | WebsitesFive business rebrands that got lost in translation
5:50PM | Thursday, 17 May 2012 | Oliver MilmanIn the age of social media, consumers are savvier than ever before. This can mean a brand disaster for businesses that fail to do their homework, as these five companies discovered. BY OLIVER MILMAN.
| Marketing | Sales and marketing | Advertising | PRFive top tips for handling negative media coverage
5:13PM | Tuesday, 15 May 2012 | Michelle HammondHas your start-up received negative media attention? If so, there are five things experts say you must do next. BY MICHELLE HAMMOND.
| Planning | Business planning | Sales and marketing | PRFacebook’s paid posts idea sparks mixed business reaction
5:00AM | Tuesday, 15 May 2012 | Michelle HammondFacebook’s decision to test a new feature that would allow users to pay a fee to promote their posts has received a mixed response, with one analyst attacking the idea as “the worst one yet” hatched by the social media giant.
| Marketing | Sales and marketing | Advertising | Technology | Social mediaAussie shoppers fume at slow online retail experiences: Report
5:28PM | Tuesday, 8 May 2012 | Oliver MilmanThe rise in popularity of online shopping has created a generation of consumers that are increasingly intolerant of websites that fail to deliver a smooth retail experience, according to new research.
| Marketing | Sales and marketing | SalesMilk your best sales strategy dry
5:00AM | Tuesday, 8 May 2012 | TaskmasterSpending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.
| Sales and marketing | SalesSMEs warned over rush for customer data
5:22PM | Friday, 4 May 2012 | Michelle HammondOnline retailers need to avoid overwhelming consumers with questions, experts say, after the privacy commissioner said local companies demand too much information from their customers.
| Marketing | Sales and marketing | Sales | Technology | WebsitesMake social media part of your marketing budget
5:00AM | Friday, 4 May 2012 | TaskmasterAlmost three quarters of Australian businesses are dedicating 10% of their budgets to social media marketing. Is your business among them?
| Marketing | Sales and marketing10 top small business uses of YouTube videos
5:37PM | Thursday, 3 May 2012 | Oliver MilmanVideo has killed the radio star and emerged as a major marketing medium. If you want to harness the power of YouTube, it’s time to learn from these 10 businesses. BY OLIVER MILMAN.
| Marketing | Sales and marketing | Advertising | Technology | Social mediaSprinkle your start-up with stardust
5:07PM | Tuesday, 1 May 2012 | Michelle HammondWhen done properly, celebrity endorsements can help small businesses gain much-needed exposure. However, there are also some potential pitfalls to avoid. BY MICHELLE HAMMOND.
| Planning | Business planning | Marketing | Sales and marketing | Starting