Sales and marketing



Dell's social media head tells SMEs to start talking online

2:50PM | Friday, 22 February 2013 | Patrick Stafford

Businesses shouldn’t wait to hear noise about their brand on social media in order to start a conversation, but instead should look to engage in commentary about their industry, Dell’s head of social media has urged Australian SMEs.

Marketing  | Sales and marketing  | Technology  | Social media

Keeping your customers coming back for more

2:51PM | Thursday, 21 February 2013 | Nina Hendy

Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.

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Set up a personal blog

2:18PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

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Set up a personal blog

2:15PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

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Bettina Liano tells: "Why I'm closing my Australian stores and opening in the United States"

2:06PM | Wednesday, 20 February 2013 | Cara Waters

Australia's Jeans Queen, Bettina Liano, has closed all but one of her Australian stores and set her sights on the United States market instead.

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Which social media platform best suits your business?

2:23PM | Tuesday, 19 February 2013 | Matty Soccio

There are now more social media services than ever before. Here’s a guide to help you find the right one for your business. BY MATTY SOCCIO.

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Read some business blogs

2:51PM | Tuesday, 19 February 2013 | Taskmaster

Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.

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Look at how the tech giants do retail

2:21PM | Monday, 18 February 2013 | Taskmaster

The future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.

 | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales

Pizza Hut releases a perfume – and two more bizarre marketing stunts

2:46PM | Friday, 15 February 2013 | Michelle Hammond

Pizza Hut has embarked on a cheesy new marketing campaign by launching its own perfume, dubbed Eau de Pizza Hut, designed to draw people to its Facebook page.

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Businesses highlight their sales strategies for Valentine’s Day

2:17PM | Tuesday, 12 February 2013 | Michelle Hammond

New research shows loved-up couples intend to celebrate Valentine’s Day by eating out, with spending expected to surge by 8%, while romantic getaways are also high on the agenda.

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Creating your first social media strategy

2:55PM | Tuesday, 12 February 2013 | Alexandra Cain

Social media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.

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Matching tattoos a cheeky marketing stunt for Squeeze1 founders

2:05PM | Friday, 8 February 2013 | Michelle Hammond

The founders of Squeeze1 are hoping to draw attention to themselves – and their business – by promising to have the company’s logo tattooed on their body if they reach 15,000 signups before they launch on February 24.

 | Planning  | Business planning  | Marketing  | Sales and marketing

Turn your sales staff into “interns” one day each fortnight

2:59PM | Friday, 8 February 2013 | Taskmaster

Yesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?

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Changes to Google AdWords "a big win" for start-ups

2:12PM | Thursday, 7 February 2013 | Cara Waters

Google has touted its changes to AdWords as a way to make running mobile campaigns easier for SMEs.

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Send your staff to the sales coalface

2:44PM | Thursday, 7 February 2013 | Taskmaster

Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!

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Thinking of launching an online retailer? Meet Gerry Harvey

2:23PM | Wednesday, 6 February 2013 | Taskmaster

Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.

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Google wins High Court case against ACCC over online ads

2:05PM | Wednesday, 6 February 2013 | Patrick Stafford

The High Court says misleading sponsored links were displayed by Google, but it did not create them.

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Gerry Harvey says he will dominate online retail: Five gems from his latest interview

2:56PM | Wednesday, 6 February 2013 | Patrick Stafford

Last night, Gerry Harvey gave an interview on the future of online retail – here are five of his most interesting comments.

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