Sales and marketing



Start-ups in the running to win $100,000 advertising advice share their biggest marketing challenges

7:25PM | Tuesday, 23 July 2013 | Rose Powell

Three start-ups have been announced as finalists in the running to win up to $100,000 in marketing and strategic advice in a competition run by advertising firm Leo Burnett.

Marketing  | Sales and marketing

Gmail redesign could make marketing more difficult

7:30PM | Friday, 19 July 2013 | Myriam Robin

A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sole trader

Woes for retail space vendors creating new opportunities for pop-up stores

7:52PM | Thursday, 18 July 2013 | Rose Powell

There is a silver lining for start-ups in the rising number of vacant retail spaces: greater access to opportunities to take their products direct to the public through pop-up stores.

 | Sales and marketing  | Sales  | Sole trader  | Retail

IAB declares Facebook comments don’t constitute advertising

7:07PM | Thursday, 18 July 2013 | Patrick Stafford

The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Social media

Freemi-yum free samples! Have you considered a ‘freemium’ price structure?

7:39PM | Wednesday, 17 July 2013 | Taskmaster

Despite the hype, freemium price structures are not a new innovation. In fact, it’s an idea with a proven track record.

 | Sales and marketing  | Sales

Australia’s first subscription model sex toy service launches to access new markets

7:58PM | Wednesday, 17 July 2013 | Rose Powell

An adult toy start-up has launched a subscription service that delivers adult toys and lifestyle accessories directly to the homes of customers, discreetly packaged in brown paper.

 | Sales and marketing  | Sales

Purchase from your customers

7:56PM | Tuesday, 16 July 2013 | Taskmaster

Depending on your sector, there are potential benefits to purchasing your customers’ goods and services.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Sales  | Financing a business  | Cashflow

Building community: Finding the first 10,000 fans

7:04PM | Tuesday, 16 July 2013 | Rebekah Campbell

Once your start-up builds critical mass, you can begin to grow by momentum. Getting to that point, however, is a whole different challenge.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Rebekah Campbell

Australian social selling app for the younger generation ready to take on eBay

7:48PM | Friday, 12 July 2013 | Rose Powell

A 20-year-old entrepreneur has launched an online sales app targeted at the new generation of online shoppers and integrated with social media.

 | Sales and marketing  | Sales  | Retail

BlackBerry’s marketing mistakes: A valuable business lesson

7:24PM | Friday, 12 July 2013 | Taskmaster

BlackBerry’s recent troubles are, in large part, based on poor marketing. The saga holds a valuable lesson for any business making changes to its products.

 | Marketing  | Sales and marketing

Six ways time-poor entrepreneurs can get more mileage from content marketing

7:13PM | Friday, 12 July 2013 | Adam Franklin

Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Social media  | Websites  | Mentor  | Adam Franklin

Mobile sales on-trend for retailers: eBay

7:08PM | Thursday, 11 July 2013 | Rose Powell

Start-up operators who sell online need to switch gears and start customising their sales strategy for mobile purchases to take best advantage of the booming online retail trend.

 | Sales and marketing  | Sales  | Technology  | Websites  | Sole trader  | Retail

Visa wins banks, JB Hi-Fi and Cotton On for new digital payment system

7:02PM | Wednesday, 10 July 2013 | Patrick Stafford

Consumers are increasingly relying on micro-transactions to make purchases instead of inputting their credit card details every time, which makes a new product from Visa all the more powerful, one expert says.

 | Marketing  | Sales and marketing  | Sales  | Financing a business  | Cashflow  | Technology  | IT

Oi, Richard Branson! Start-up launches video campaign to get entrepreneurial superstar’s attention

7:02PM | Tuesday, 9 July 2013 | Rose Powell

A Croatian start-up has embarked on an ambitious video campaign to attract Richard Branson’s attention, in a bid to get their hero to meet with them for advice, and possibly invest.

 | Marketing  | Sales and marketing

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

 | Marketing  | Growth  | Sales and marketing  | Advertising  | Online and email marketing  | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Buy a business book

7:00AM | Tuesday, 2 July 2013 | Taskmaster

It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.

 | Sales  | Websites

Milk your best sales strategy dry

7:00AM | Monday, 1 July 2013 | Taskmaster

Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.

 | Sales and marketing  | Sales

Are you making these three mistakes on Twitter?

6:18PM | Friday, 28 June 2013 | Adam Franklin

Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!

 | Marketing  | Growth Strategy  | Sales and marketing  | Online and email marketing  | Technology  | Social media  | Mentor  | Adam Franklin

Run an experiment for a customer

6:00AM | Friday, 28 June 2013 | Taskmaster

What if your products could revolutionise the way one of your customers did business?

 | Marketing  | Sales and marketing  | Sales

Slow eCommerce websites costing sales

6:52PM | Monday, 24 June 2013 | Rose Powell

Australian internet retailers need to focus on increasing their website loading speeds to boost sales, the head of a an online retail groups says, as international research shows many eCommerce sites take longer to load.

 | Sales and marketing  | Sales  | Technology  | IT  | Sole trader  | Retail