Sales and marketing



Ask for a better price

4:00AM | Tuesday, 9 April 2013 | Taskmaster

In most countries, haggling down prices is a natural part of the buying process. Is it time for you to start following their example?

Sales and marketing  | Sales

Fashion sales slump, despite bright spots, as Australian Fashion Week kicks off

4:45PM | Monday, 8 April 2013 | Cara Waters

As Australian Fashion Week starts today, research by business information analysts IBISWorld shows that overall revenue has declined for the fashion industry.

 | Marketing  | Sales and marketing

Keep them sleepwalking back for more

4:23PM | Monday, 8 April 2013 | Taskmaster

New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.

 | Marketing  | Sales and marketing

Consumers on auto-pilot and buy out of habit: Survey

4:37PM | Thursday, 4 April 2013 | Cara Waters

Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.

 | Marketing  | Sales and marketing  | Sales

Top three guerrilla marketing techniques for start-ups

4:59AM | Thursday, 4 April 2013 | Mitchell Harper

When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them.

 | Marketing  | Sales and marketing

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Social media  | Websites

Easter spending set to hit $3bn: Three key trends to get your teeth into

3:40PM | Wednesday, 27 March 2013 | Michelle Hammond

Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.

 | Marketing  | Sales and marketing  | Sales

Kitchenware Direct gets a taste for Asia as revenue soars past $20 million

3:08PM | Wednesday, 27 March 2013 | Michelle Hammond

Local online retailer Kitchenware Direct has seen its revenue soar past $20 million after experiencing 1,000% growth in the past four years, and is now looking to south-east Asia.

 | Sales and marketing  | Sales  | Technology

How I sold a record 1,500 deals on LivingSocial

3:21PM | Tuesday, 26 March 2013 | Michelle Hammond

A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.

 | Marketing  | Growth  | Sales and marketing  | Sales  | Technology  | How I did it  | Sole trader

Bigcommerce funds 31 apps through $2 million integration fund

3:00AM | Monday, 25 March 2013 | Michelle Hammond

Australian eCommerce firm Bigcommerce has funded more than 30 apps through its $2 million integration fund for developers, launched last year, after receiving almost 600 submissions.

 | Marketing  | Sales and marketing  | Technology

Give your customers some founder love

3:00AM | Thursday, 22 March 2012 | Taskmaster

Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?

 | Growth  | Growth Strategy  | Sales and marketing  | Sales

Five Aussie celebrities who have entered the start-up world

3:32PM | Thursday, 21 March 2013 | Michelle Hammond

Former Big Brother TV identity Jemma Gawned has become the latest celebrity to use their star power to launch start-ups, after launching her second business Naked Treaties.

 | Marketing  | Sales and marketing

Six low-cost or no-cost marketing ideas

3:16PM | Wednesday, 20 March 2013 | Amanda Jesnoewski

If your cashflow is tight, finding the money for marketing can be tricky. Here are six great marketing ideas that can really get your business noticed – without breaking the budget.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Sole trader

What question can you ask to eliminate price as an objection?

3:53PM | Tuesday, 19 March 2013 | Greg Ferrett

In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.

 | Marketing  | Sales and marketing  | Advertising  | Blogs  | Sole trader  | Greg Ferrett

Fewer marketers using social networking: Report

3:59PM | Monday, 18 March 2013 | Michelle Hammond

A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Technology  | Social media  | Sole trader

Don’t feature bash

3:00AM | Monday, 18 March 2013 | Taskmaster

Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.

 | Marketing  | Sales and marketing  | Sales

Launch a new product like it's the Samsung Galaxy S4

3:19PM | Wednesday, 13 March 2013 | Taskmaster

In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.

 | Marketing  | Sales and marketing  | Advertising

Nightmare on start-up street: Dealing with customers from hell

3:46PM | Tuesday, 12 March 2013 | Alexandra Cain

It is nearly inevitable that you will eventually be confronted with a horrible customer. Thankfully, there are ways to deal with them before they wreck your business. BY ALEXANDRA CAIN.

 | Marketing  | Growth  | Growth Strategy  | Legal matters  | Sales and marketing  | Leadership  | Managing people

If you want a slice of the action, make sure your cheesy campaign can deliver

3:00PM | Monday, 11 March 2013 | Taskmaster

Without hamming the matter up too much, a recent Domino's campaign has resulted in a tasty slice of business wisdom being delivered to start-ups.

 | Marketing  | Sales and marketing