Sales and marketing
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Sprinkle your start-up with stardust
5:07PM | Tuesday, 1 May 2012 | Michelle HammondWhen done properly, celebrity endorsements can help small businesses gain much-needed exposure. However, there are also some potential pitfalls to avoid. BY MICHELLE HAMMOND.
Planning | Business planning | Marketing | Sales and marketing | StartingYouTube’s how-to category climbs up the ranks
5:00AM | Tuesday, 1 May 2012 | Michelle HammondA local tech entrepreneur has sung the praises of YouTube as a communication channel, after it was revealed the video site’s how-to category is the third most searched category on the platform.
| Marketing | Sales and marketing | Technology | Social mediaReview your sales team’s pitch
7:20PM | Thursday, 28 July 2011 | TaskmasterAt least once a quarter, it's worth attending a sales call with your staff to monitor how they are tracking.
| Sales and marketingHow can I offer discounts on my products without impacting my brand?
4:19PM | Thursday, 26 April 2012 | Michael HalliganIt’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?
| Marketing | Sales and marketing | Mentor | Michael HalliganBeware the between
4:00AM | Thursday, 26 April 2012 | TaskmasterDo you use the word “between” in your negotiations? If so, you may be setting yourself up for disappointment.
| Sales and marketing | Sales | LeadershipAsk yourself how you get loyalty
4:06PM | Monday, 23 April 2012 | TaskmasterColes’ revamp of their flybuys program begs the question – how do you engender loyalty in your own customers?
| Marketing | Sales and marketingRetail start-ups urged to think global
4:00AM | Monday, 23 April 2012 | Michelle HammondStart-ups can respond to the arrival of foreign retail giants by taking more of a global approach to their own operations, an industry expert says, in light of a new survey by CB Richard Ellis.
| Planning | Business planning | Marketing | Sales and marketing | SalesAdelaide wine start-up reels in Catch Of The Day deal
4:41PM | Thursday, 19 April 2012 | Michelle HammondNiche sites operating in the daily deals space can’t afford to stand still, says the co-founder of daily deal wine site Vinomofo, which has partnered with industry giant Catch Of The Day.
| Marketing | Growth | Growth Strategy | Sales and marketing | Sales | How I did itGive social media your full attention
4:32PM | Wednesday, 18 April 2012 | TaskmasterMany companies carefully check their marketing collateral before they publish. In the wake of the York Butter Factory’s controversial tweet, is it time to give social media messages the same scrutiny?
| Marketing | Sales and marketing | Technology | Social mediaMeet Generation Z – what businesses need to know
4:17PM | Friday, 13 April 2012 | Patrick StaffordGeneration Z are more likely to live at home, receive financial assistance from their parents, live in cities and will trust their friends’ opinions on what to buy more than marketing, according to new research.
| Marketing | Sales and marketingRun a referral campaign
11:14PM | Monday, 14 November 2011 | TaskmasterThere is a way to formalise and track word-of-mouth marketing and that’s by using a referral campaign.
| Marketing | Sales and marketingRun an experiment for a customer
4:05PM | Thursday, 5 April 2012 | TaskmasterWhat if your products could revolutionise the way one of your customers did business?
| Marketing | Sales and marketing | SalesSeafood and fair trade chocolate on Easter menu: IBISWorld
4:41PM | Wednesday, 4 April 2012 | Michelle HammondSpending on seafood will be the highest growth area this Easter, according to IBISWorld, while domestic tourism operators and specialty chocolate retailers will also do well.
| Planning | Business planning | Sales and marketing | SalesWarming up to cold calling
4:03PM | Wednesday, 4 April 2012 | Jason RoseCold calling clients might fill you with dread, but the more you do it, the easier it gets. BY JASON ROSE.
| Sales and marketing | Sales | Blogs | Jason RoseTopshop Australia boss urges retailers to find “point of difference”
3:57PM | Thursday, 29 March 2012 | Patrick StaffordFashion retailer Hilton Seskin has clarified threats to drop brands that engage in constant discounting, saying his store Glue wants to focus instead on brands that build “long-term equity”.
| Marketing | Sales and marketing | SalesMeet the retailer willing to dump discounting brands
3:22PM | Wednesday, 28 March 2012 | Patrick StaffordThe head of fashion retail chain Glue has warned brands engaging in constant discounting they may be barred from appearing in any of the company’s stores.
| Sales and marketing | SalesYammer executive offers sales tips to start-ups
3:05PM | Monday, 26 March 2012 | Michelle HammondStart-ups don’t necessarily need to employ local salespeople when entering new markets because satisfied customers will often act as unofficial brand ambassadors, a global sales expert says.
| Growth | Growth Strategy | Sales and marketing | SalesThree lessons from US apparel retailer J.Crew
3:04PM | Friday, 23 March 2012 | Michelle HammondUS apparel brand J.Crew has opened its online store to Australian and Asian consumers as it perseveres with its global expansion, suggesting retail start-ups can learn from the business’ success.
| Business planning | Growth | Growth Strategy | Sales and marketing | Sales60% of consumers “Like” Facebook pages for special offers
3:46PM | Thursday, 22 March 2012 | Michelle HammondAlmost 60% of consumers will “Like” a Facebook page in order to access discounts or freebies, according to a new survey, but will “Unlike” a page if it fails to engage and excite its fans.
| Marketing | Sales and marketing | Technology | Social mediaWhat kind of salesperson are you?
3:16PM | Monday, 19 March 2012 | Alexandra CainThe ability to sell can make or break a start-up. So what’s the most effective way of selling when you’re growing a business? Here are the pros and cons of seven common approaches. BY ALEXANDRA CAIN.
| Marketing | Sales and marketing | Sales | Growing