Sales and marketing



Make sure you sell the cable

5:00AM | Wednesday, 1 May 2013 | Taskmaster

Last week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.

Marketing  | Sales and marketing  | Sales

Five deadly sins when choosing a name for your start-up

4:10PM | Tuesday, 30 April 2013 | Oliver Milman

Forget about greed, gluttony, pride, envy, wrath, sloth or lust – especially as a business name. Here are five deadly sins to avoid when you are naming your business.

 | Planning  | Business planning  | Marketing  | Sales and marketing

Should I target a niche or go mainstream?

4:45AM | Tuesday, 30 April 2013 | Philip Alexander

In the early stages of running a business, you must be extremely focused on your target audience. Whether you diversify as your grow, however, will depend on market conditions.

 | Marketing  | Sales and marketing  | Mentor  | Philip Alexander

Fasta Pasta overhauls image: Five rebranding tips for start-ups

4:31PM | Monday, 29 April 2013 | Michelle Hammond

Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers for other businesses.

 | Marketing  | Sales and marketing

Small firms urged to not neglect mobile-optimised websites

4:14AM | Wednesday, 24 April 2013 | Michelle Hammond

Start-ups have been warned not to overlook the growing number of customers who use mobiles to access business’ websites, following a new poll that found that less than 10% of restaurant owners have mobile-optimised websites.

 | Marketing  | Sales and marketing  | Technology

Can I change my stupid business name after I’ve spent a mint on marketing?

4:06PM | Tuesday, 23 April 2013 | Adam Ferrier

Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Mentor  | Adam Ferrier

Laughing, kissing and the secrets to closing a sale

4:45PM | Monday, 22 April 2013 | Greg Ferrett

Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Greg Ferrett

Ozsale’s five key tips to selling via mobile

4:11PM | Friday, 19 April 2013 | Michelle Hammond

Australian online shopping club Ozsale has revealed 50% of all its sales now come from mobile devices – up from 26% in October last year. Here are their five key smartphone marketing strategies.

 | Marketing  | Sales and marketing  | Sales  | Technology

Can you have a decent marketing strategy without an advertising budget?

4:41PM | Thursday, 18 April 2013 | Bella Katz

A decent marketing strategy shouldn't be something you hope to have one day when your business grows up. You need one now.

 | Marketing  | Sales and marketing  | Mentor  | Bella Katz

Show off your story

4:00AM | Wednesday, 17 April 2013 | Taskmaster

Showing customers your business story can leave them feeling like kids in a candy store. In some cases, literally.

 | Marketing  | Sales and marketing

How video and email marketing can drive more traffic to your website

4:52PM | Tuesday, 16 April 2013 | Eddie Machaalani

Is your business effectively combining email and YouTube? If not, here are some tactics that can give your website traffic an easy boost.

 | Marketing  | Sales and marketing  | Technology  | Websites

Why cloud technology will transform marketing

4:08PM | Friday, 12 April 2013 | John Russell

Marketers be warned: Cloud computing is going to change your profession forever! Here’s a look at some of the tools that are already revolutionising how products are sold.

 | Marketing  | Sales and marketing  | Technology  | Mentor  | John Russell

Five stylish start-ups to emerge from Sydney’s Mercedes-Benz Fashion Week

4:28PM | Wednesday, 10 April 2013 | Michelle Hammond

Mercedes-Benz Fashion Week Australia is in full swing in Sydney, showcasing the industry’s top talent, although a number of lesser-known businesses and entrepreneurs are also catching the eye.

 | Marketing  | Sales and marketing  | Technology  | Social media

Leo Burnett’s $100k prize hits the sweet spot for start-ups

4:21PM | Wednesday, 10 April 2013 | Oliver Milman

Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising

Consumer sentiment down despite improving economy

4:39PM | Wednesday, 10 April 2013 | Yolanda Redrup

The Westpac Index of Consumer Sentiment dropped by 5.1% in April, despite rises over the past two months and some recent positive economic news.

 | Sales and marketing  | Sales  | Financing a business  | Cashflow

Ask for a better price

4:00AM | Tuesday, 9 April 2013 | Taskmaster

In most countries, haggling down prices is a natural part of the buying process. Is it time for you to start following their example?

 | Sales and marketing  | Sales

Fashion sales slump, despite bright spots, as Australian Fashion Week kicks off

4:45PM | Monday, 8 April 2013 | Cara Waters

As Australian Fashion Week starts today, research by business information analysts IBISWorld shows that overall revenue has declined for the fashion industry.

 | Marketing  | Sales and marketing

Keep them sleepwalking back for more

4:23PM | Monday, 8 April 2013 | Taskmaster

New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.

 | Marketing  | Sales and marketing

Consumers on auto-pilot and buy out of habit: Survey

4:37PM | Thursday, 4 April 2013 | Cara Waters

Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.

 | Marketing  | Sales and marketing  | Sales

Top three guerrilla marketing techniques for start-ups

4:59AM | Thursday, 4 April 2013 | Mitchell Harper

When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them.

 | Marketing  | Sales and marketing