Sales and marketing



Fewer marketers using social networking: Report

3:59PM | Monday, 18 March 2013 | Michelle Hammond

A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.

Planning  | Business planning  | Marketing  | Sales and marketing  | Technology  | Social media  | Sole trader

Don’t feature bash

3:00AM | Monday, 18 March 2013 | Taskmaster

Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.

 | Marketing  | Sales and marketing  | Sales

Launch a new product like it's the Samsung Galaxy S4

3:19PM | Wednesday, 13 March 2013 | Taskmaster

In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.

 | Marketing  | Sales and marketing  | Advertising

Nightmare on start-up street: Dealing with customers from hell

3:46PM | Tuesday, 12 March 2013 | Alexandra Cain

It is nearly inevitable that you will eventually be confronted with a horrible customer. Thankfully, there are ways to deal with them before they wreck your business. BY ALEXANDRA CAIN.

 | Marketing  | Growth  | Growth Strategy  | Legal matters  | Sales and marketing  | Leadership  | Managing people

If you want a slice of the action, make sure your cheesy campaign can deliver

3:00PM | Monday, 11 March 2013 | Taskmaster

Without hamming the matter up too much, a recent Domino's campaign has resulted in a tasty slice of business wisdom being delivered to start-ups.

 | Marketing  | Sales and marketing

Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”

3:55PM | Monday, 11 March 2013 | Cara Waters

Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.

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Forgot about Dre? Packer’s latest investment is Straight Outta Compton

3:11PM | Friday, 8 March 2013 | Patrick Stafford

James Packer teams with Dr Dre, joining the illustrious company of NWA, Eminem and Snoop Dogg.

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Redecorate your office in your company colours

3:34PM | Friday, 8 March 2013 | Taskmaster

In recent days, paintbrushes and several tins of paint have been spotted in the general vicinity of Taskmaster Towers – and there’s a good reason why.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Leadership  | Managing people

Don’t let your business get Baillieued

3:15PM | Thursday, 7 March 2013 | Taskmaster

The fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.

 | Marketing  | Sales and marketing  | Advertising  | Leadership  | Managing people

Choose your team colours

3:30PM | Wednesday, 6 March 2013 | Taskmaster

Many iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?

 | Marketing  | Sales and marketing  | Advertising  | Sales

Report reveals 44% of Australians have dumped brands on social media

2:52PM | Thursday, 28 February 2013 | Michelle Hammond

More than 80% of Australian social media users have connected with a brand on social media, according to a new study, but almost half have also ditched a brand on social media.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Sole trader

Take a lesson from the keynote master, Steve Jobs

2:05PM | Wednesday, 27 February 2013 | Taskmaster

Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Sales

Silicon Valley’s Tyler Crowley offers advice to Aussie start-ups

2:00AM | Wednesday, 27 February 2013 | Michelle Hammond

Silicon Valley start-up expert Tyler Crowley has shared his thoughts on how local start-ups can improve their pitches and gain more media attention, as part of a whirlwind Australian visit.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing

Group buying industry amends code to crack down on compliance and complaints

2:45PM | Tuesday, 26 February 2013 | Yolanda Redrup

The group buying sector industry code has been tightened, with new refund conditions and limits on how many vouchers are sold in an individual deal.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites

Keep up the good social media work

2:30PM | Monday, 25 February 2013 | Taskmaster

Congratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Social media  | Websites  | IT

Dell's social media head tells SMEs to start talking online

2:50PM | Friday, 22 February 2013 | Patrick Stafford

Businesses shouldn’t wait to hear noise about their brand on social media in order to start a conversation, but instead should look to engage in commentary about their industry, Dell’s head of social media has urged Australian SMEs.

 | Marketing  | Sales and marketing  | Technology  | Social media

Keeping your customers coming back for more

2:51PM | Thursday, 21 February 2013 | Nina Hendy

Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.

 | Marketing  | Sales and marketing  | Advertising  | Sales  | Technology  | Social media  | Websites  | PR

Set up a personal blog

2:18PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites  | IT

Set up a personal blog

2:15PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites  | IT

Bettina Liano tells: "Why I'm closing my Australian stores and opening in the United States"

2:06PM | Wednesday, 20 February 2013 | Cara Waters

Australia's Jeans Queen, Bettina Liano, has closed all but one of her Australian stores and set her sights on the United States market instead.

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