Sales and marketing



Payment systems evolve to meet demand on global scalability and mobile

6:19AM | Thursday, 20 June 2013 | Rose Powell

An international online payment platform focused on helping start-ups to grow globally and go mobile has launched in Australia.

Sales and marketing  | Sales  | Technology

Quality service, not discounts, keeps consumers loyal: Survey

6:05PM | Tuesday, 18 June 2013 | Virginia Millen

Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.

 | Marketing  | Sales and marketing  | Sales  | Sole trader

The 10 biggest issues facing start-ups in 2013: #4 Falling consumption

6:42PM | Friday, 14 June 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.

 | Marketing  | Sales and marketing  | Sales

Australian retailers to fight international invasion on price and style

6:42PM | Thursday, 13 June 2013 | Cara Waters

Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.

 | Marketing  | Sales and marketing  | Advertising  | Sales  | Retail

A secret sales tip: Practice your opening statement and lead in question

6:37PM | Thursday, 13 June 2013 | Taskmaster

Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.

 | Marketing  | Sales and marketing  | Sales

What is your sales pace? Four critical things the tortoise can teach us

6:02PM | Wednesday, 12 June 2013 | Greg Ferrett

Are you looking to improve your sales technique? If so, there are some lessons from the story of the Tortoise and the Hare you should heed.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Greg Ferrett

Like Apple CEO Tim Cook, claim you’re number one – even if you have to stretch the truth a little

6:16PM | Tuesday, 11 June 2013 | Taskmaster

Worldwide Developer Conference claims by Apple CEO Tim Cook stretch the truth a little when it comes to Android.

 | Marketing  | Sales and marketing  | Sales

It’s time to make the call

6:30PM | Thursday, 6 June 2013 | Jason Rose

As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.

 | Marketing  | Sales and marketing  | Mentor  | Jason Rose

You can’t do a mind meld, so ask some discovery questions instead

6:16PM | Thursday, 6 June 2013 | Taskmaster

Do you have a set sales spiel you try to use on all your customers? Old Taskmaster says it’s time to ask whether you need a new sales technique.

 | Marketing  | Sales and marketing  | Sales

Eight tips to generate more repeat customers

6:19AM | Wednesday, 5 June 2013 | Amanda Jesnoewski

It can be far easier and cheaper to encourage an existing customer to return rather than attract a new one. Here are eight key tips to help you keep them coming back for more.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Mumpreneur  | Retail  | Female entrepreneurs  | Amanda Jesnoewski

New report finds businesses expect to raise prices in the coming quarter

6:24PM | Tuesday, 4 June 2013 | Rose Powell

Australian companies are planning to raise their prices in the new financial year as they seek to hold on to profits while tackling cost pressures and low sales growth, a survey by business information firm Dun & Bradstreet has found.

 | Sales and marketing  | Sales  | Retail

Full-time workers setting up online retail stores: research

6:00AM | Tuesday, 4 June 2013 | Rose Powell

Increasing numbers of full-time workers are exploring their own online retail start-ups, according to new research by online sales platform Bigcommerce.

 | Marketing  | Home based business  | Work/life balance  | Sales and marketing  | Sole trader

Rocking out like Groupon founder Andrew Mason

6:00PM | Monday, 3 June 2013 | Taskmaster

It might not be music to everyone’s ears. However, the Taskmaster says Andrew Mason’s new business advice rock album might beat the competition when it comes to catchy viral grooves.

 | Marketing  | Sales and marketing  | Technology  | Social media

The five easiest ways to start your web marketing

6:33AM | Monday, 3 June 2013 | Adam Franklin

Are you looking to start marketing your business on the internet? Here are five basic steps you shouldn’t overlook.

 | Marketing  | Sales and marketing  | Technology  | Mentor  | Adam Franklin

New report warns marketers need “total shift” in strategy for mobile-based advertising

5:45PM | Thursday, 30 May 2013 | Rose Powell

A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.

 | Marketing  | Sales and marketing  | Advertising  | Technology

Be careful of overseas laws – especially online

5:24PM | Thursday, 30 May 2013 | Taskmaster

Earlier today, Old Taskmaster read about some new internet censorship laws – sorry, online media regulations – that have just come into force in Singapore. The laws raise an important issue for any business planning to trade overseas.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Technology  | Social media  | Websites

Are you a true omni-channel retailer?

5:30PM | Wednesday, 29 May 2013 | Taskmaster

The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Social media  | Websites  | Retail

Consumers buy more from businesses with loyalty programs: Study

5:08PM | Wednesday, 29 May 2013 | Cara Waters

Consumers buy more from businesses with loyalty programs and choose businesses that have a program compared to those without, according to a study by Directivity and Citrus.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing

Google launches tool and trends info so you can know exactly how your ads compare

5:39PM | Wednesday, 29 May 2013 | Rose Powell

Google have announced a new tool for businesses looking to understand and improve the performance of their ads.

 | Sales and marketing  | Advertising  | Technology  | Websites

Inner city elites and suburban aspirationals: It’s not all beer and skittles

5:06PM | Tuesday, 28 May 2013 | Taskmaster

Recently, inner city elites and suburban aspirationals have dominated the national conversation. So which demographic will you primarily sell to?

 | Planning  | Business planning  | Marketing  | Sales and marketing