Sales and marketing



Why cloud technology will transform marketing

4:08PM | Friday, 12 April 2013 | John Russell

Marketers be warned: Cloud computing is going to change your profession forever! Here’s a look at some of the tools that are already revolutionising how products are sold.

Marketing  | Sales and marketing  | Technology  | Mentor  | John Russell

Five stylish start-ups to emerge from Sydney’s Mercedes-Benz Fashion Week

4:28PM | Wednesday, 10 April 2013 | Michelle Hammond

Mercedes-Benz Fashion Week Australia is in full swing in Sydney, showcasing the industry’s top talent, although a number of lesser-known businesses and entrepreneurs are also catching the eye.

 | Marketing  | Sales and marketing  | Technology  | Social media

Leo Burnett’s $100k prize hits the sweet spot for start-ups

4:21PM | Wednesday, 10 April 2013 | Oliver Milman

Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising

Consumer sentiment down despite improving economy

4:39PM | Wednesday, 10 April 2013 | Yolanda Redrup

The Westpac Index of Consumer Sentiment dropped by 5.1% in April, despite rises over the past two months and some recent positive economic news.

 | Sales and marketing  | Sales  | Financing a business  | Cashflow

Ask for a better price

4:00AM | Tuesday, 9 April 2013 | Taskmaster

In most countries, haggling down prices is a natural part of the buying process. Is it time for you to start following their example?

 | Sales and marketing  | Sales

Fashion sales slump, despite bright spots, as Australian Fashion Week kicks off

4:45PM | Monday, 8 April 2013 | Cara Waters

As Australian Fashion Week starts today, research by business information analysts IBISWorld shows that overall revenue has declined for the fashion industry.

 | Marketing  | Sales and marketing

Keep them sleepwalking back for more

4:23PM | Monday, 8 April 2013 | Taskmaster

New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.

 | Marketing  | Sales and marketing

Consumers on auto-pilot and buy out of habit: Survey

4:37PM | Thursday, 4 April 2013 | Cara Waters

Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.

 | Marketing  | Sales and marketing  | Sales

Top three guerrilla marketing techniques for start-ups

4:59AM | Thursday, 4 April 2013 | Mitchell Harper

When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them.

 | Marketing  | Sales and marketing

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Social media  | Websites

Easter spending set to hit $3bn: Three key trends to get your teeth into

3:40PM | Wednesday, 27 March 2013 | Michelle Hammond

Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.

 | Marketing  | Sales and marketing  | Sales

Kitchenware Direct gets a taste for Asia as revenue soars past $20 million

3:08PM | Wednesday, 27 March 2013 | Michelle Hammond

Local online retailer Kitchenware Direct has seen its revenue soar past $20 million after experiencing 1,000% growth in the past four years, and is now looking to south-east Asia.

 | Sales and marketing  | Sales  | Technology

How I sold a record 1,500 deals on LivingSocial

3:21PM | Tuesday, 26 March 2013 | Michelle Hammond

A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.

 | Marketing  | Growth  | Sales and marketing  | Sales  | Technology  | How I did it  | Sole trader

Bigcommerce funds 31 apps through $2 million integration fund

3:00AM | Monday, 25 March 2013 | Michelle Hammond

Australian eCommerce firm Bigcommerce has funded more than 30 apps through its $2 million integration fund for developers, launched last year, after receiving almost 600 submissions.

 | Marketing  | Sales and marketing  | Technology

Give your customers some founder love

3:00AM | Thursday, 22 March 2012 | Taskmaster

Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?

 | Growth  | Growth Strategy  | Sales and marketing  | Sales

Five Aussie celebrities who have entered the start-up world

3:32PM | Thursday, 21 March 2013 | Michelle Hammond

Former Big Brother TV identity Jemma Gawned has become the latest celebrity to use their star power to launch start-ups, after launching her second business Naked Treaties.

 | Marketing  | Sales and marketing

Six low-cost or no-cost marketing ideas

3:16PM | Wednesday, 20 March 2013 | Amanda Jesnoewski

If your cashflow is tight, finding the money for marketing can be tricky. Here are six great marketing ideas that can really get your business noticed – without breaking the budget.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Sole trader

What question can you ask to eliminate price as an objection?

3:53PM | Tuesday, 19 March 2013 | Greg Ferrett

In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.

 | Marketing  | Sales and marketing  | Advertising  | Blogs  | Sole trader  | Greg Ferrett

Fewer marketers using social networking: Report

3:59PM | Monday, 18 March 2013 | Michelle Hammond

A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Technology  | Social media  | Sole trader