Sales and marketing



Visa wins banks, JB Hi-Fi and Cotton On for new digital payment system

7:02PM | Wednesday, 10 July 2013 | Patrick Stafford

Consumers are increasingly relying on micro-transactions to make purchases instead of inputting their credit card details every time, which makes a new product from Visa all the more powerful, one expert says.

Marketing  | Sales and marketing  | Sales  | Financing a business  | Cashflow  | Technology  | IT

Oi, Richard Branson! Start-up launches video campaign to get entrepreneurial superstar’s attention

7:02PM | Tuesday, 9 July 2013 | Rose Powell

A Croatian start-up has embarked on an ambitious video campaign to attract Richard Branson’s attention, in a bid to get their hero to meet with them for advice, and possibly invest.

 | Marketing  | Sales and marketing

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

 | Marketing  | Growth  | Sales and marketing  | Advertising  | Online and email marketing  | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Buy a business book

7:00AM | Tuesday, 2 July 2013 | Taskmaster

It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.

 | Sales  | Websites

Milk your best sales strategy dry

7:00AM | Monday, 1 July 2013 | Taskmaster

Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.

 | Sales and marketing  | Sales

Are you making these three mistakes on Twitter?

6:18PM | Friday, 28 June 2013 | Adam Franklin

Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!

 | Marketing  | Growth Strategy  | Sales and marketing  | Online and email marketing  | Technology  | Social media  | Mentor  | Adam Franklin

Run an experiment for a customer

6:00AM | Friday, 28 June 2013 | Taskmaster

What if your products could revolutionise the way one of your customers did business?

 | Marketing  | Sales and marketing  | Sales

Slow eCommerce websites costing sales

6:52PM | Monday, 24 June 2013 | Rose Powell

Australian internet retailers need to focus on increasing their website loading speeds to boost sales, the head of a an online retail groups says, as international research shows many eCommerce sites take longer to load.

 | Sales and marketing  | Sales  | Technology  | IT  | Sole trader  | Retail

Marketing: Time to bring back Agro and Marty Monster

6:16PM | Monday, 24 June 2013 | Taskmaster

Nostalgia is a powerful marketing tool. If you’re looking at connecting with your audience, Old Taskmaster says it might be worth considering some icons of Aussie kids TV.

 | Marketing  | Sales and marketing

Designer to entrepreneur: Tom Gunn shoots for creativity in the shoe biz

6:05PM | Friday, 21 June 2013 | Rose Powell

When Gabrielle Thompson and Shannon Gunn quit their jobs as shoe designers for a big company a few years ago and decided to branch off on their own, they knew they needed to build up their business skills quickly.

 | Sales and marketing  | Sales  | Retail

Payment systems evolve to meet demand on global scalability and mobile

6:19AM | Thursday, 20 June 2013 | Rose Powell

An international online payment platform focused on helping start-ups to grow globally and go mobile has launched in Australia.

 | Sales and marketing  | Sales  | Technology

Quality service, not discounts, keeps consumers loyal: Survey

6:05PM | Tuesday, 18 June 2013 | Virginia Millen

Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.

 | Marketing  | Sales and marketing  | Sales  | Sole trader

The 10 biggest issues facing start-ups in 2013: #4 Falling consumption

6:42PM | Friday, 14 June 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.

 | Marketing  | Sales and marketing  | Sales

Australian retailers to fight international invasion on price and style

6:42PM | Thursday, 13 June 2013 | Cara Waters

Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.

 | Marketing  | Sales and marketing  | Advertising  | Sales  | Retail

A secret sales tip: Practice your opening statement and lead in question

6:37PM | Thursday, 13 June 2013 | Taskmaster

Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.

 | Marketing  | Sales and marketing  | Sales

What is your sales pace? Four critical things the tortoise can teach us

6:02PM | Wednesday, 12 June 2013 | Greg Ferrett

Are you looking to improve your sales technique? If so, there are some lessons from the story of the Tortoise and the Hare you should heed.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Greg Ferrett

Like Apple CEO Tim Cook, claim you’re number one – even if you have to stretch the truth a little

6:16PM | Tuesday, 11 June 2013 | Taskmaster

Worldwide Developer Conference claims by Apple CEO Tim Cook stretch the truth a little when it comes to Android.

 | Marketing  | Sales and marketing  | Sales

It’s time to make the call

6:30PM | Thursday, 6 June 2013 | Jason Rose

As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.

 | Marketing  | Sales and marketing  | Mentor  | Jason Rose

You can’t do a mind meld, so ask some discovery questions instead

6:16PM | Thursday, 6 June 2013 | Taskmaster

Do you have a set sales spiel you try to use on all your customers? Old Taskmaster says it’s time to ask whether you need a new sales technique.

 | Marketing  | Sales and marketing  | Sales

Eight tips to generate more repeat customers

6:19AM | Wednesday, 5 June 2013 | Amanda Jesnoewski

It can be far easier and cheaper to encourage an existing customer to return rather than attract a new one. Here are eight key tips to help you keep them coming back for more.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Mumpreneur  | Retail  | Female entrepreneurs  | Amanda Jesnoewski