Sales and marketing



“We spent $100 on a letterbox drop and made a 500% return”: Addition Clothing

5:43PM | Friday, 10 May 2013 | Michelle Hammond

Perth-based start-up Addition Clothing has revealed how it spent just $100 on marketing to make a 500% return, after disseminating 20 $5 notes in people’s letterboxes in the hope of turning them into customers.


The 10 biggest issues facing start-ups in 2013: #8 the Aussie dollar

5:14PM | Friday, 10 May 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine the strong Australian dollar. It’s a major challenge for all export-facing businesses.

 | Sales and marketing  | Sales

Australian consumers value “experience theatre”, report reveals

5:15AM | Friday, 10 May 2013 | Michelle Hammond

Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.

 | Sales and marketing  | Sales  | Retail

Jim’s Cleaning and bb’s café highlight growth of co-branding

5:38PM | Thursday, 9 May 2013 | Michelle Hammond

Franchises looking to co-brand must ensure there is an obvious link between the two brands, says an industry expert, after bb’s café formed an unlikely partnership with Jim’s Cleaning Group.

 | Marketing  | Franchising  | Sales and marketing

Top marketing tips for Mother’s Day

5:01PM | Thursday, 9 May 2013 | Yolanda Redrup

Retailers are singing and restaurant owners are smiling. One of the biggest shopping events of the calendar has arrived: Mother’s Day.

 | Sales and marketing  | Sales  | Retail

Never fail to ask for the sale

5:41PM | Tuesday, 7 May 2013 | Taskmaster

A common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.

 | Sales and marketing  | Sales

The art of objection handling: Objectively offering an object after a customer originally objects

5:06PM | Monday, 6 May 2013 | Taskmaster

Face value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.

 | Sales and marketing  | Sales

SydStart “triple-decker” event expected to attract 2000 entrepreneurs

5:16AM | Monday, 6 May 2013 | Michelle Hammond

SydStart founder Peter Cooper has promised this year’s iteration will be twice or even three times the size of the previous event, with up to 2000 entrepreneurs expected to attend alongside a stellar lineup of investors and speakers.

 | Marketing  | Sales and marketing  | Technology  | Sole trader

Do you recognise these seven marketing sins?

5:32PM | Friday, 3 May 2013 | Adam Franklin

From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.

 | Marketing  | Sales and marketing  | Mentor  | Adam Franklin

Focus your marketing efforts on creating or commemorating an event

5:28PM | Thursday, 2 May 2013 | Taskmaster

When a giant parasol ride appears in a car park, you know Old Taskmaster has a big event planned. Perhaps it’s a concept you could slide into your calendar?

 | Marketing  | Sales and marketing

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

 | Marketing  | Legal matters  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Websites  | Leadership  | Legal

How to find your ideal marketer

5:47PM | Wednesday, 1 May 2013 | Michael Halligan

If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.

 | Marketing  | Sales and marketing  | Mentor  | Michael Halligan  | Sole trader

Six tips to help you build your media list

5:22PM | Wednesday, 1 May 2013 | Amanda Jesnoewski

Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.

 | Marketing  | Sales and marketing  | Mentor  | PR  | Sole trader  | Amanda Jesnoewski

Make sure you sell the cable

5:00AM | Wednesday, 1 May 2013 | Taskmaster

Last week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.

 | Marketing  | Sales and marketing  | Sales

Five deadly sins when choosing a name for your start-up

4:10PM | Tuesday, 30 April 2013 | Oliver Milman

Forget about greed, gluttony, pride, envy, wrath, sloth or lust – especially as a business name. Here are five deadly sins to avoid when you are naming your business.

 | Planning  | Business planning  | Marketing  | Sales and marketing

Should I target a niche or go mainstream?

4:45AM | Tuesday, 30 April 2013 | Philip Alexander

In the early stages of running a business, you must be extremely focused on your target audience. Whether you diversify as your grow, however, will depend on market conditions.

 | Marketing  | Sales and marketing  | Mentor  | Philip Alexander

Fasta Pasta overhauls image: Five rebranding tips for start-ups

4:31PM | Monday, 29 April 2013 | Michelle Hammond

Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers for other businesses.

 | Marketing  | Sales and marketing

Small firms urged to not neglect mobile-optimised websites

4:14AM | Wednesday, 24 April 2013 | Michelle Hammond

Start-ups have been warned not to overlook the growing number of customers who use mobiles to access business’ websites, following a new poll that found that less than 10% of restaurant owners have mobile-optimised websites.

 | Marketing  | Sales and marketing  | Technology

Can I change my stupid business name after I’ve spent a mint on marketing?

4:06PM | Tuesday, 23 April 2013 | Adam Ferrier

Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Mentor  | Adam Ferrier

Laughing, kissing and the secrets to closing a sale

4:45PM | Monday, 22 April 2013 | Greg Ferrett

Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Greg Ferrett