Sales and marketing



Online shopping boom continues to drive courier franchising opportunities

8:00PM | Monday, 19 August 2013 | Rose Powell

Courier and logistics companies are grappling with new challenges and growing rapidly as Australians increasingly shop online.

Sales and marketing  | Sales

Good, bad and ugly: Feedback is everything when running a café or restaurant

8:21PM | Monday, 19 August 2013 | Trevor Jenkins

How do you know your hospitality venue is up to scratch, especially when you aren’t around? From secret shoppers to open book audits, there are ways to find out.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Mentor  | Trevor Jenkins

Why being afraid of customers can hold tech start-ups back

8:12PM | Thursday, 15 August 2013 | Rose Powell

International design marketplace 99designs is one of Australia’s major start-up success stories, with 240,000 registered designers. Chief operations officer Jason Sew Hoy discusses some of the challenges the platform has faced.

 | Planning  | Business planning  | Sales and marketing  | Sales  | Technology  | Websites  | IT

Five growth hacking tips from fast-growing international and Australian start-ups

8:00AM | Thursday, 15 August 2013 | Rose Powell

Four founders of fast-growing start-ups have shared some of their secrets to online marketing success at the recent Startup Victoria conference, revealing that email is a key tool to apply.

 | Marketing  | Sales and marketing

Managing bad news and big product announcements

8:38PM | Wednesday, 14 August 2013 | Taskmaster

Do you have an announcement to make? If so, the timing of when you release your bad news is critical.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Sales  | Technology  | Social media

Use the right promotional tool to reach your target market

8:18PM | Tuesday, 13 August 2013 | Taskmaster

There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.

 | Marketing  | Growth  | Innovation  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | IT

Small jobs marketplace Occasional Butler begins national rollout and expands to Sydney

8:00PM | Monday, 12 August 2013 | Rose Powell

Occasional Butler, a peer-to-peer marketplace based in Melbourne, is expanding to Sydney as the first step in its national rollout.

 | Marketing  | Growth  | Sales and marketing

Make sure your business trademark is unique

8:50PM | Thursday, 8 August 2013 | Craig Yeung

The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.

 | Marketing  | Legal matters  | Sales and marketing  | Advertising  | Sales  | Technology  | Social media  | Websites  | IT  | Leadership  | Management

Small Perth store takes on UK's Topshop in name battle

8:58PM | Thursday, 8 August 2013 | Melinda Oliver

A fashion retailer in Perth is battling it out with UK retail giant Arcadia Group, ahead of the expected launch of the UK Topshop brand in the city.

 | Marketing  | Legal matters  | Sales and marketing  | Advertising  | Technology  | Websites  | Leadership  | Retail

By the numbers: Why YouTube video clips matter for your business

8:15PM | Thursday, 1 August 2013 | Taskmaster

Are video clips on the internet just a passing fad? If you think so, you could be missing a golden business opportunity.

 | Marketing  | Sales and marketing  | Sales  | Technology  | Social media

By George! Catch of the Day signs up Seinfeld star for new ad campaign

8:43PM | Thursday, 1 August 2013 | Patrick Stafford

Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Rapping Peter Strong: Keepin’ it real against red tape

7:17PM | Wednesday, 31 July 2013 | Taskmaster

Council of Small Business of Australia executive director Peter Strong has uploaded a rap video on YouTube. Old Taskmaster decided it’s time to get down with the street – federal style.

 | Marketing  | Sales and marketing  | Online and email marketing  | Technology  | Social media  | Websites

The good, the bad and the ugly of finding a web designer

7:28PM | Friday, 26 July 2013 | Vanessa Emilio

Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Websites  | Mentor  | Vanessa Emilio

Five tips from Olympics PR chief Jackie Brock-Doyle on how to get your start-up on the winner’s podium

7:13PM | Thursday, 25 July 2013 | Rose Powell

If your start-up is after a gold medal performance when it comes to building a profile, there’s no better person to get advice from than PR whiz Jackie Brock-Doyle.

 | Sales and marketing  | PR  | Sole trader

How to market like MailChimp and really get to know your clients to boost sales

7:44PM | Wednesday, 24 July 2013 | Rose Powell

Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.

 | Marketing  | Sales and marketing  | Online and email marketing

How you can create a #royalbaby buzz about your business

7:00AM | Wednesday, 24 July 2013 | Melinda Oliver

Before he could open his eyes, the newborn son of Prince William and Catherine, the Duchess of Cambridge, had billions of eyes around the world awaiting his every move. Here's how to cash in.

 | Marketing  | Sales and marketing

Start-ups in the running to win $100,000 advertising advice share their biggest marketing challenges

7:25PM | Tuesday, 23 July 2013 | Rose Powell

Three start-ups have been announced as finalists in the running to win up to $100,000 in marketing and strategic advice in a competition run by advertising firm Leo Burnett.

 | Marketing  | Sales and marketing

Gmail redesign could make marketing more difficult

7:30PM | Friday, 19 July 2013 | Myriam Robin

A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sole trader

Woes for retail space vendors creating new opportunities for pop-up stores

7:52PM | Thursday, 18 July 2013 | Rose Powell

There is a silver lining for start-ups in the rising number of vacant retail spaces: greater access to opportunities to take their products direct to the public through pop-up stores.

 | Sales and marketing  | Sales  | Sole trader  | Retail

IAB declares Facebook comments don’t constitute advertising

7:07PM | Thursday, 18 July 2013 | Patrick Stafford

The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Social media