Sales and marketing



Super Bowl 2013: The marketing trends, and five early ads

2:35PM | Monday, 4 February 2013 | Patrick Stafford

With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.

Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales  | PR

The seven secrets to pitching to new clients

1:32PM | Tuesday, 29 January 2013 | Michelle Bowden

Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.

 | Marketing  | Sales and marketing  | Advertising  | Sales  | Leadership  | PR  | Managing people

The Dick ad the censors didn’t like

1:13PM | Friday, 25 January 2013 | Oliver Milman

Entrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?

 | Marketing  | Sales and marketing  | Advertising  | Sales

Shoes of Prey joins David Jones to launch in-store sales booths

1:40PM | Friday, 25 January 2013 | Patrick Stafford

Shoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales  | Technology  | Websites  | IT

Twitter's new video service: How Vine can help your business

1:14PM | Friday, 25 January 2013 | Patrick Stafford

Get ready for video tweets, as Twitter looks to integrate video sharing in its service.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites

The law of the jungle: The dinosaurs of retail and media

1:19PM | Friday, 25 January 2013 | Taskmaster

Can the business models of the old media and retail giants be salvaged? Old Taskmaster visited the dinosaur exhibit at a local museum to find out.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales  | Leadership

Should I use online ads or stick to social media?

1:24PM | Tuesday, 10 January 2012 | Scott Robinson

Ideally, you should aim to use both forms of online marketing effectively.

 | Marketing  | Sales and marketing  | Technology  | Websites  | Mentor  | Scott Robinson

Salsa’s Australian Open pop-up prompts start-up advice

1:07PM | Thursday, 24 January 2013 | Michelle Hammond

Launching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Sales

Apple shares plummet 10% after reporting mixed holiday results

1:34PM | Thursday, 24 January 2013 | Patrick Stafford

Questions are being asked about the product pipeline at Apple, with analysts suggesting the tech giant is entering a slow growth period.

 | Marketing  | Sales and marketing  | Financing a business  | Venture Capital  | Technology  | Websites  | IT

Super-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords

1:28PM | Thursday, 24 January 2013 | Taskmaster

Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales  | Financing a business  | Venture Capital  | Cashflow  | Leadership  | PR  | Managing people

Like a Virgin – or a Unilever: Is one brand ever enough?

1:44PM | Wednesday, 23 January 2013 | Taskmaster

When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales

Facebook launches ad measurement tool for businesses

1:26PM | Wednesday, 23 January 2013 | Michelle Hammond

Facebook has rolled out an advertising conversion measurement and optimisation system, allowing SMEs to measure the effectiveness of their ads on the social media platform.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Social media  | Websites

Grill’d creates Coat of Arms burger – here are three other Australia Day products

1:12PM | Tuesday, 22 January 2013 | Michelle Hammond

Burger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.

 | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Sales

The business buzzwords set to dominate 2013

1:42PM | Tuesday, 22 January 2013 | Oliver Milman

If you’re sick of “dynamic synergies”, be warned a new onslaught of jargon terms is coming, including “twinternships”, “SoLoMos” and “wantrepreneurs”. Here’s your guide to decoding the buzzwords of 2013. BY OLIVER MILMAN.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Leadership

eBay issues advice to sellers following record result

1:29PM | Monday, 21 January 2013 | Michelle Hammond

Online retail giant eBay earned $US757 million during the final three months of 2012 – its best year yet – prompting an industry expert to issue some key tips to Australian eBay sellers.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites  | Sole trader

A terrifying lesson in what makes a good business card

1:29PM | Friday, 18 January 2013 | Oliver Milman

American business coach Joel Bauer doesn’t think much of traditional business card designs. They make him act a little scary.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Are Aussie start-ups set for an export boom?

1:07PM | Thursday, 17 January 2013 | Oliver Milman

The high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.

 | Planning  | Business ideas  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales

Facebook’s Graph Search tipped to boost online advertisers

1:28PM | Wednesday, 16 January 2013 | Michelle Hammond

Facebook’s new Graph Search product is set to leverage member data to provide advertisers with more targeted, personalised advertising opportunities.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Social media  | Websites

Closing Crazy John's: Vodafone to close iconic mobile brand

1:22PM | Wednesday, 16 January 2013 | Patrick Stafford

Vodafone is continuing to consolidate its retail base, announcing the end of the Crazy John's brand after acquiring the chain just over four years ago.

 | Marketing  | Sales and marketing  | Leadership

Serving a niche market

1:10PM | Wednesday, 16 January 2013 | Taskmaster

The past couple of days, Taskmaster has been looking at niche markets. Of course, this raises the question: Where to from here?

 | Marketing  | Sales and marketing  | Advertising  | Sales