Sales and marketing

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The art of objection handling: Objectively offering an object after a customer originally objects

5:06PM | Monday, 6 May 2013 | Taskmaster

Face value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.

Sales and marketing  | Sales

SydStart “triple-decker” event expected to attract 2000 entrepreneurs

5:16AM | Monday, 6 May 2013 | Michelle Hammond

SydStart founder Peter Cooper has promised this year’s iteration will be twice or even three times the size of the previous event, with up to 2000 entrepreneurs expected to attend alongside a stellar lineup of investors and speakers.

 | Marketing  | Sales and marketing  | Technology  | Sole trader

Do you recognise these seven marketing sins?

5:32PM | Friday, 3 May 2013 | Adam Franklin

From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.

 | Marketing  | Sales and marketing  | Mentor  | Adam Franklin

Focus your marketing efforts on creating or commemorating an event

5:28PM | Thursday, 2 May 2013 | Taskmaster

When a giant parasol ride appears in a car park, you know Old Taskmaster has a big event planned. Perhaps it’s a concept you could slide into your calendar?

 | Marketing  | Sales and marketing

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

 | Marketing  | Legal matters  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Websites  | Leadership  | Legal

How to find your ideal marketer

5:47PM | Wednesday, 1 May 2013 | Michael Halligan

If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.

 | Marketing  | Sales and marketing  | Mentor  | Michael Halligan  | Sole trader

Six tips to help you build your media list

5:22PM | Wednesday, 1 May 2013 | Amanda Jesnoewski

Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.

 | Marketing  | Sales and marketing  | Mentor  | PR  | Sole trader  | Amanda Jesnoewski

Make sure you sell the cable

5:00AM | Wednesday, 1 May 2013 | Taskmaster

Last week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.

 | Marketing  | Sales and marketing  | Sales

Five deadly sins when choosing a name for your start-up

4:10PM | Tuesday, 30 April 2013 | Oliver Milman

Forget about greed, gluttony, pride, envy, wrath, sloth or lust – especially as a business name. Here are five deadly sins to avoid when you are naming your business.

 | Planning  | Business planning  | Marketing  | Sales and marketing

Should I target a niche or go mainstream?

4:45AM | Tuesday, 30 April 2013 | Philip Alexander

In the early stages of running a business, you must be extremely focused on your target audience. Whether you diversify as your grow, however, will depend on market conditions.

 | Marketing  | Sales and marketing  | Mentor  | Philip Alexander

Fasta Pasta overhauls image: Five rebranding tips for start-ups

4:31PM | Monday, 29 April 2013 | Michelle Hammond

Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers for other businesses.

 | Marketing  | Sales and marketing

Small firms urged to not neglect mobile-optimised websites

4:14AM | Wednesday, 24 April 2013 | Michelle Hammond

Start-ups have been warned not to overlook the growing number of customers who use mobiles to access business’ websites, following a new poll that found that less than 10% of restaurant owners have mobile-optimised websites.

 | Marketing  | Sales and marketing  | Technology

Can I change my stupid business name after I’ve spent a mint on marketing?

4:06PM | Tuesday, 23 April 2013 | Adam Ferrier

Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Mentor  | Adam Ferrier

Laughing, kissing and the secrets to closing a sale

4:45PM | Monday, 22 April 2013 | Greg Ferrett

Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Greg Ferrett

Ozsale’s five key tips to selling via mobile

4:11PM | Friday, 19 April 2013 | Michelle Hammond

Australian online shopping club Ozsale has revealed 50% of all its sales now come from mobile devices – up from 26% in October last year. Here are their five key smartphone marketing strategies.

 | Marketing  | Sales and marketing  | Sales  | Technology

Can you have a decent marketing strategy without an advertising budget?

4:41PM | Thursday, 18 April 2013 | Bella Katz

A decent marketing strategy shouldn't be something you hope to have one day when your business grows up. You need one now.

 | Marketing  | Sales and marketing  | Mentor  | Bella Katz

Show off your story

4:00AM | Wednesday, 17 April 2013 | Taskmaster

Showing customers your business story can leave them feeling like kids in a candy store. In some cases, literally.

 | Marketing  | Sales and marketing

How video and email marketing can drive more traffic to your website

4:52PM | Tuesday, 16 April 2013 | Eddie Machaalani

Is your business effectively combining email and YouTube? If not, here are some tactics that can give your website traffic an easy boost.

 | Marketing  | Sales and marketing  | Technology  | Websites

Why cloud technology will transform marketing

4:08PM | Friday, 12 April 2013 | John Russell

Marketers be warned: Cloud computing is going to change your profession forever! Here’s a look at some of the tools that are already revolutionising how products are sold.

 | Marketing  | Sales and marketing  | Technology  | Mentor  | John Russell

Five stylish start-ups to emerge from Sydney’s Mercedes-Benz Fashion Week

4:28PM | Wednesday, 10 April 2013 | Michelle Hammond

Mercedes-Benz Fashion Week Australia is in full swing in Sydney, showcasing the industry’s top talent, although a number of lesser-known businesses and entrepreneurs are also catching the eye.

 | Marketing  | Sales and marketing  | Technology  | Social media
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