Sales and marketing



Be careful of overseas laws – especially online

5:24PM | Thursday, 30 May 2013 | Taskmaster

Earlier today, Old Taskmaster read about some new internet censorship laws – sorry, online media regulations – that have just come into force in Singapore. The laws raise an important issue for any business planning to trade overseas.

Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Technology  | Social media  | Websites

Are you a true omni-channel retailer?

5:30PM | Wednesday, 29 May 2013 | Taskmaster

The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Social media  | Websites  | Retail

Consumers buy more from businesses with loyalty programs: Study

5:08PM | Wednesday, 29 May 2013 | Cara Waters

Consumers buy more from businesses with loyalty programs and choose businesses that have a program compared to those without, according to a study by Directivity and Citrus.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing

Google launches tool and trends info so you can know exactly how your ads compare

5:39PM | Wednesday, 29 May 2013 | Rose Powell

Google have announced a new tool for businesses looking to understand and improve the performance of their ads.

 | Sales and marketing  | Advertising  | Technology  | Websites

Inner city elites and suburban aspirationals: It’s not all beer and skittles

5:06PM | Tuesday, 28 May 2013 | Taskmaster

Recently, inner city elites and suburban aspirationals have dominated the national conversation. So which demographic will you primarily sell to?

 | Planning  | Business planning  | Marketing  | Sales and marketing

Posh nosh? Fasta Pasta strays from new image with food court launch

5:40PM | Thursday, 23 May 2013 | Michelle Hammond

A marketing expert says rebranded businesses should be wary of reverting to their old image, after South Australia-based pasta franchise Fasta Pasta opened its first food court restaurant despite a recent corporate makeover.

 | Marketing  | Franchising  | Sales and marketing  | Leadership  | Management  | Sole trader

Seven core sales and business tools: How sharp are your skills?

5:17PM | Tuesday, 21 May 2013 | Greg Ferrett

You wouldn’t try to cut through a plank of wood with a dull saw, so why would you expect to cut through to a customer without a sharp sales technique?

 | Sales and marketing  | Sales  | Mentor  | Greg Ferrett

YouTube turns eight – Five ways it has helped entrepreneurs

5:11PM | Monday, 20 May 2013 | Michelle Hammond

With social video site YouTube celebrating its eighth birthday, it’s time to look at five key ways the site can help your business.

 | Marketing  | Sales and marketing  | Technology  | Social media

Aussie Twitter users motivated by “insider information”, not freebies: Report

5:02AM | Friday, 17 May 2013 | Michelle Hammond

Nearly half of Australia’s Twitter users follow a business on the social network in order to keep up to date with its products, rather than to receive discounts, according to a new report.

 | Marketing  | Sales and marketing  | Sales  | Technology  | Social media

Tourism joy over lower dollar, but industry laments no new money in budget

5:51PM | Wednesday, 15 May 2013 | Yolanda Redrup

The Australian tourism industry is rebounding as more international visitors are making the voyage overseas and those figures are set to improve with the dollar now heading below parity.

 | Marketing  | Sales and marketing  | Sales  | Financing a business

Lust Have It highlights growth as Officeworks laments online retailing

5:06PM | Tuesday, 14 May 2013 | Michelle Hammond

Online retailer Lust Have It has revealed how it is leveraging the rise of online consumers, after the managing director of Officeworks said there is less money to be made in online retail.

 | Sales and marketing  | Sales  | Technology  | Social media

“We spent $100 on a letterbox drop and made a 500% return”: Addition Clothing

5:43PM | Friday, 10 May 2013 | Michelle Hammond

Perth-based start-up Addition Clothing has revealed how it spent just $100 on marketing to make a 500% return, after disseminating 20 $5 notes in people’s letterboxes in the hope of turning them into customers.

 | Sales

The 10 biggest issues facing start-ups in 2013: #8 the Aussie dollar

5:14PM | Friday, 10 May 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine the strong Australian dollar. It’s a major challenge for all export-facing businesses.

 | Sales and marketing  | Sales

Australian consumers value “experience theatre”, report reveals

5:15AM | Friday, 10 May 2013 | Michelle Hammond

Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.

 | Sales and marketing  | Sales  | Retail

Jim’s Cleaning and bb’s café highlight growth of co-branding

5:38PM | Thursday, 9 May 2013 | Michelle Hammond

Franchises looking to co-brand must ensure there is an obvious link between the two brands, says an industry expert, after bb’s café formed an unlikely partnership with Jim’s Cleaning Group.

 | Marketing  | Franchising  | Sales and marketing

Top marketing tips for Mother’s Day

5:01PM | Thursday, 9 May 2013 | Yolanda Redrup

Retailers are singing and restaurant owners are smiling. One of the biggest shopping events of the calendar has arrived: Mother’s Day.

 | Sales and marketing  | Sales  | Retail

Never fail to ask for the sale

5:41PM | Tuesday, 7 May 2013 | Taskmaster

A common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.

 | Sales and marketing  | Sales

The art of objection handling: Objectively offering an object after a customer originally objects

5:06PM | Monday, 6 May 2013 | Taskmaster

Face value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.

 | Sales and marketing  | Sales

SydStart “triple-decker” event expected to attract 2000 entrepreneurs

5:16AM | Monday, 6 May 2013 | Michelle Hammond

SydStart founder Peter Cooper has promised this year’s iteration will be twice or even three times the size of the previous event, with up to 2000 entrepreneurs expected to attend alongside a stellar lineup of investors and speakers.

 | Marketing  | Sales and marketing  | Technology  | Sole trader

Do you recognise these seven marketing sins?

5:32PM | Friday, 3 May 2013 | Adam Franklin

From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.

 | Marketing  | Sales and marketing  | Mentor  | Adam Franklin