Sales and marketing



By the numbers: Why YouTube video clips matter for your business

8:15PM | Thursday, 1 August 2013 | Taskmaster

Are video clips on the internet just a passing fad? If you think so, you could be missing a golden business opportunity.

Marketing  | Sales and marketing  | Sales  | Technology  | Social media

By George! Catch of the Day signs up Seinfeld star for new ad campaign

8:43PM | Thursday, 1 August 2013 | Patrick Stafford

Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Rapping Peter Strong: Keepin’ it real against red tape

7:17PM | Wednesday, 31 July 2013 | Taskmaster

Council of Small Business of Australia executive director Peter Strong has uploaded a rap video on YouTube. Old Taskmaster decided it’s time to get down with the street – federal style.

 | Marketing  | Sales and marketing  | Online and email marketing  | Technology  | Social media  | Websites

The good, the bad and the ugly of finding a web designer

7:28PM | Friday, 26 July 2013 | Vanessa Emilio

Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Websites  | Mentor  | Vanessa Emilio

Five tips from Olympics PR chief Jackie Brock-Doyle on how to get your start-up on the winner’s podium

7:13PM | Thursday, 25 July 2013 | Rose Powell

If your start-up is after a gold medal performance when it comes to building a profile, there’s no better person to get advice from than PR whiz Jackie Brock-Doyle.

 | Sales and marketing  | PR  | Sole trader

How to market like MailChimp and really get to know your clients to boost sales

7:44PM | Wednesday, 24 July 2013 | Rose Powell

Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.

 | Marketing  | Sales and marketing  | Online and email marketing

How you can create a #royalbaby buzz about your business

7:00AM | Wednesday, 24 July 2013 | Melinda Oliver

Before he could open his eyes, the newborn son of Prince William and Catherine, the Duchess of Cambridge, had billions of eyes around the world awaiting his every move. Here's how to cash in.

 | Marketing  | Sales and marketing

Start-ups in the running to win $100,000 advertising advice share their biggest marketing challenges

7:25PM | Tuesday, 23 July 2013 | Rose Powell

Three start-ups have been announced as finalists in the running to win up to $100,000 in marketing and strategic advice in a competition run by advertising firm Leo Burnett.

 | Marketing  | Sales and marketing

Gmail redesign could make marketing more difficult

7:30PM | Friday, 19 July 2013 | Myriam Robin

A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sole trader

Woes for retail space vendors creating new opportunities for pop-up stores

7:52PM | Thursday, 18 July 2013 | Rose Powell

There is a silver lining for start-ups in the rising number of vacant retail spaces: greater access to opportunities to take their products direct to the public through pop-up stores.

 | Sales and marketing  | Sales  | Sole trader  | Retail

IAB declares Facebook comments don’t constitute advertising

7:07PM | Thursday, 18 July 2013 | Patrick Stafford

The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Social media

Freemi-yum free samples! Have you considered a ‘freemium’ price structure?

7:39PM | Wednesday, 17 July 2013 | Taskmaster

Despite the hype, freemium price structures are not a new innovation. In fact, it’s an idea with a proven track record.

 | Sales and marketing  | Sales

Australia’s first subscription model sex toy service launches to access new markets

7:58PM | Wednesday, 17 July 2013 | Rose Powell

An adult toy start-up has launched a subscription service that delivers adult toys and lifestyle accessories directly to the homes of customers, discreetly packaged in brown paper.

 | Sales and marketing  | Sales

Purchase from your customers

7:56PM | Tuesday, 16 July 2013 | Taskmaster

Depending on your sector, there are potential benefits to purchasing your customers’ goods and services.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Sales  | Financing a business  | Cashflow

Building community: Finding the first 10,000 fans

7:04PM | Tuesday, 16 July 2013 | Rebekah Campbell

Once your start-up builds critical mass, you can begin to grow by momentum. Getting to that point, however, is a whole different challenge.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Rebekah Campbell

Australian social selling app for the younger generation ready to take on eBay

7:48PM | Friday, 12 July 2013 | Rose Powell

A 20-year-old entrepreneur has launched an online sales app targeted at the new generation of online shoppers and integrated with social media.

 | Sales and marketing  | Sales  | Retail

BlackBerry’s marketing mistakes: A valuable business lesson

7:24PM | Friday, 12 July 2013 | Taskmaster

BlackBerry’s recent troubles are, in large part, based on poor marketing. The saga holds a valuable lesson for any business making changes to its products.

 | Marketing  | Sales and marketing

Six ways time-poor entrepreneurs can get more mileage from content marketing

7:13PM | Friday, 12 July 2013 | Adam Franklin

Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Social media  | Websites  | Mentor  | Adam Franklin

Mobile sales on-trend for retailers: eBay

7:08PM | Thursday, 11 July 2013 | Rose Powell

Start-up operators who sell online need to switch gears and start customising their sales strategy for mobile purchases to take best advantage of the booming online retail trend.

 | Sales and marketing  | Sales  | Technology  | Websites  | Sole trader  | Retail

Visa wins banks, JB Hi-Fi and Cotton On for new digital payment system

7:02PM | Wednesday, 10 July 2013 | Patrick Stafford

Consumers are increasingly relying on micro-transactions to make purchases instead of inputting their credit card details every time, which makes a new product from Visa all the more powerful, one expert says.

 | Marketing  | Sales and marketing  | Sales  | Financing a business  | Cashflow  | Technology  | IT