Sales and marketing
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Sales and marketing ideas, advice, news and tips from Australia's best business start-up mentors and journalists. StartupSmart's sales and marketing section features information and advice for business start-ups and people looking to start a business. |
Wednesday, 23 May 2012
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The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.
Wednesday, 23 May 2012
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Your selling price can be based on value, or cost.
Wednesday, 23 May 2012
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Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market research by using a few simple methods.
Wednesday, 23 May 2012
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Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.
Wednesday, 23 May 2012
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Keeping customers and clients happy should be your business’s main focus. They are the lifeblood of your operation and without them you will fail.
Tuesday, 28 September 2010
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By
Oliver Milman
Start-ups that trade on eBay are benefitting from a surge in purchases made via mobile phone.
Monday, 27 September 2010
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By
The Taskmaster
It pays not to forget the power of a bit of local marketing. Try joining your local sporting or community club.
Friday, 24 September 2010
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By
The Taskmaster
Lots of people have their elevator pitch right but fewer are skilled in telling the story of their business.
Thursday, 23 September 2010
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By
Oliver Milman
You may have a stunningly brilliant range of products or offer clients the best service in town, but if no one knows about it, your business won’t succeed.
Thursday, 23 September 2010
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By
The Taskmaster
It’s time to make your debut on the global stage by putting a video up on YouTube.
Tuesday, 21 September 2010
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By
The Taskmaster
Get on the phone and demand a discount – you might be surprised at what you get.
Tuesday, 21 September 2010
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By
Oliver Milman
Healthy Habits has become one of the most successful Australian-founded franchises around today. But founder Katherine Sampson learnt some hard lessons along the way.
Monday, 20 September 2010
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By
Oliver Milman
New figures reveal Australian consumer spending is beginning to recover, with August sales the strongest in nine months.
Thursday, 16 September 2010
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By
Patrick Stafford
By listing your business on Google Maps with some general keywords, you’ll attract customers in your area.
Wednesday, 15 September 2010
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By
The Taskmaster
How long has it been since you looked at your customer service process closely, and tried to find the areas of improvement?
Monday, 13 September 2010
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By
The Taskmaster
For as little as $50 you’ll impress your best customer and get great ideas to take back for further development.
Thursday, 09 September 2010
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By
The Taskmaster
If you are really finding it hard to step up to the cold call, why not try what I like to call the “luke-warm” call.
Wednesday, 08 September 2010
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By
Gerry Harvey
When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason.
Tuesday, 07 September 2010
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By
James Thomson
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
Monday, 06 September 2010
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By
James Thomson
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Monday, 06 September 2010
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By
Oliver milman
E-Commerce in Australia may be in its infancy, but price comparison sites are all the rage.
Tuesday, 31 August 2010
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By
Oliver Milman
Aconex founders Leigh Jasper and Rob Phillpot faced a common start-up problem - their customers didn't understand why they needed their products. Cue a huge education campaign a new focus.
A good team all working with focus to achieve a startup's mission can make or break a start up. Finding, recruiting and managing top talent are core skills for...
You have spent many months building out your product, testing your MVP and refining your marketing funnels, now it's time to take this bad boy to the next...
Got a great idea for a mobile app that will revolutionize the way people find the best Mexican restaurants nearest to them? Have you hacked the next angry...
Getting your product in front of users as cost effectively as possible is essential for start ups and the right article in the right top tier tech publication...
Whether you're a business person responsible for figuring out your mobile strategy or a developer looking for an overview of mobile based development options...
