Sales and marketing

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How two Google tactics led this start-up to grow by 250% in a year

3:49PM | Tuesday, 11 March 2014 | Rose Powell

With a high traffic and low margin business to grow, the team at No Yelling quickly ruled out pay-per-click advertising and decided to invest their limited cash into boosting their SEO ranking.

Marketing  | Technology  | Websites  | IT

How to turn a mistake into a marketing opportunity

3:45PM | Tuesday, 11 March 2014 | Amanda Jesnoewski

No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

A griller marketing plan from Janine Allis

3:00AM | Tuesday, 11 March 2014 | Taskmaster

The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Will 3D body scanners transform retail e-commerce? These start-ups are betting yes

3:46AM | Monday, 10 March 2014 | Rose Powell

Previously the domain of science fiction and controversial airport security, 3D body scanners are popping up across Australia and could be a game-changer for e-commerce companies as well as bricks-and-mortar retailers.

 | Marketing  | Management

A sales lesson from the three bears

3:00AM | Wednesday, 5 March 2014 | Taskmaster

Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.

 | Marketing  | Sales and marketing  | Sales

Why this investor put $1.5 million into a manufacturing and e-commerce start-up launched from eBay

3:05PM | Tuesday, 4 March 2014 | Rose Powell

Bathroom component manufacturer and e-commerce start-up Allure Bathrooms has received $1.5 million in growth capital from the Disruptive Investment Group, which will take 40% equity in the business.

 | Marketing  | Sales and marketing

Three tips to help you build your email mailing list

3:59AM | Tuesday, 4 March 2014 | Amanda Jesnoewski

Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.

 | Marketing  | Sales and marketing  | Leadership  | Management  | Mentor  | Sole trader  | Amanda Jesnoewski

Give 'em the razor, sell 'em the blades!

3:00AM | Tuesday, 4 March 2014 | Taskmaster

The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.

 | Marketing  | Sales and marketing  | Sales

Don’t make claims you can’t deliver on – and hold the chilli!

2:56PM | Thursday, 27 February 2014 | Taskmaster

Many moons ago, your humble correspondent had a colleague who enjoyed making factually dubious claims. It ended in a very chilli predicament.

 | Marketing

Bigcommerce launches new features inspired by their start-up clients

2:00AM | Thursday, 27 February 2014 | Rose Powell

One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.

 | Marketing  | Sales and marketing  | Online and email marketing

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

 | Marketing  | Management  | Mentor  | Sole trader  | Linnet Hunter

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

How customer service can make or break your start-up

2:40PM | Thursday, 20 February 2014 | Paul Migliorini

How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.

 | Sales and marketing  | Sales  | Mentor  | Paul Migliorini

How getting the fundamentals right helped this start-up grow 200% last year

2:16PM | Thursday, 20 February 2014 | Rose Powell

Shift8 has set up its franchise point of sale system in 700 shops since signing its first customer in 2012. In 2014, the company plans to double customer numbers again by expanding to Singapore and New Zealand.

 | Growth  | Growth Strategy  | Sales

Five top lead generating tips for 2014

2:27PM | Tuesday, 18 February 2014 | Nina Hendy

Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.

 | Sales and marketing  | Sales  | Sole trader

Resell, upsell and cross-sell: The little words that bring in big money

2:33AM | Tuesday, 18 February 2014 | Amanda Jesnoewski

One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.

 | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Cheesy popover lightboxes bite into customer experience

2:37PM | Thursday, 13 February 2014 | Taskmaster

Recently, after a long day in Taskmaster Towers, your humble correspondent decided to order a pizza. Unfortunately, the only thing cheesy was the local pizza parlour’s poor web design.

 | Marketing  | Sales and marketing

So you think you can pitch? Lessons from a disaster!

2:00PM | Wednesday, 12 February 2014 | David Whitfield

At StartupSmart’s ‘So You Think You Can Start-up’ pitching competition, I was unable to deliver my presentation. Here are my five key lessons of pitching a start-up.

 | Marketing  | Sales and marketing  | Financing a business  | Venture Capital

Five questions to help you tell the story

2:09AM | Tuesday, 11 February 2014 | Amanda Jesnoewski

Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski
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