Sales and marketing

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LATEST

Googlers, Beliebers, Magicians, Little Monsters, Droogies or Yahoos: Naming your employees or user base

3:41PM | Friday, 28 March 2014 | Taskmaster

It seems almost every singer, band, and popstar out there these days comes up with a name for their fans, while every startup in Silicon Valley has a collective noun for its employees. Should you follow in their footsteps?

Marketing

Kogan expanding to New Zealand: Watch our exclusive Q&A video with him here

3:34PM | Thursday, 27 March 2014 | Rose Powell

Electronics startup superpower Kogan is setting up shop in New Zealand.

 | Marketing  | Technology  | Websites

When net promoter scores turn absurd

3:00AM | Wednesday, 26 March 2014 | Taskmaster

Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Sales  | Leadership  | Management

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

 | Marketing  | Social media  | Websites  | Mentor  | Sole trader  | Linnet Hunter

The four-step formula for more powerful marketing and advertising

3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski

Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Websites  | Mentor  | Sole trader  | Amanda Jesnoewski

Quick tips for facilitating growth online to maximise revenue

3:27PM | Tuesday, 25 March 2014 | David Vitek

With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites  | Leadership  | Management  | Sole trader

Bitter sweets in store for customer service

3:00AM | Tuesday, 25 March 2014 | Taskmaster

It’s not easy to simultaneously offend and inspire the Taskmaster, yet one local businessperson has managed to do precisely that.

 | Marketing  | Sales and marketing  | Leadership  | Management

Don’t be a content marketing one-hit wonder

3:57PM | Friday, 21 March 2014 | Taskmaster

In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Social media  | Leadership  | Management

Kittens, puppy dogs and effective sales strategies

3:00AM | Wednesday, 19 March 2014 | Taskmaster

There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.

 | Marketing  | Sales and marketing  | Sales

Four headlines that engage and convert customers

3:47AM | Tuesday, 18 March 2014 | Amanda Jesnoewski

From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Does your signage make you look professional?

3:00AM | Tuesday, 18 March 2014 | Taskmaster

Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Copyright infringement is on the rise: How to protect your IP assets

3:47PM | Thursday, 13 March 2014 | Vanessa Emilio

Unfortunately, it seems that there is very little someone needs to change in your work to call it their own. Thankfully, there are some ways you can protect your intellectual property.

 | Marketing  | Legal matters  | Leadership  | Management  | Mentor  | Vanessa Emilio

Five personal branding lessons from Kyle and Jackie O

3:50PM | Wednesday, 12 March 2014 | Yolanda Redrup

Radio shock-jock Kyle Sandilands and Jackie O’s switch from 2Day FM to KiiS FM has paid off, as the pair have claimed the title once more of FM breakfast leaders.

 | Marketing  | Sole trader

Buy a vowel – and make your name stand out!

3:00AM | Wednesday, 12 March 2014 | Taskmaster

Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Sales

How two Google tactics led this start-up to grow by 250% in a year

3:49PM | Tuesday, 11 March 2014 | Rose Powell

With a high traffic and low margin business to grow, the team at No Yelling quickly ruled out pay-per-click advertising and decided to invest their limited cash into boosting their SEO ranking.

 | Marketing  | Technology  | Websites  | IT

How to turn a mistake into a marketing opportunity

3:45PM | Tuesday, 11 March 2014 | Amanda Jesnoewski

No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

A griller marketing plan from Janine Allis

3:00AM | Tuesday, 11 March 2014 | Taskmaster

The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Will 3D body scanners transform retail e-commerce? These start-ups are betting yes

3:46AM | Monday, 10 March 2014 | Rose Powell

Previously the domain of science fiction and controversial airport security, 3D body scanners are popping up across Australia and could be a game-changer for e-commerce companies as well as bricks-and-mortar retailers.

 | Marketing  | Management

A sales lesson from the three bears

3:00AM | Wednesday, 5 March 2014 | Taskmaster

Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.

 | Marketing  | Sales and marketing  | Sales

Why this investor put $1.5 million into a manufacturing and e-commerce start-up launched from eBay

3:05PM | Tuesday, 4 March 2014 | Rose Powell

Bathroom component manufacturer and e-commerce start-up Allure Bathrooms has received $1.5 million in growth capital from the Disruptive Investment Group, which will take 40% equity in the business.

 | Marketing  | Sales and marketing
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