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Capitalism Appreciation Day 2014

5:05PM | Thursday, 1 May 2014 | Taskmaster

Very long-time readers of this column will remember how, around this time last year, your humble correspondent declared May 3rd each year to be Capitalism Appreciation Day. Well, the wonderful day is back for 2014.

Marketing  | Sales and marketing

Three ways to drive your customers to act

4:08AM | Tuesday, 29 April 2014 | Amanda Jesnoewski

One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. Here are three ways to drive your potential customers to act.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Facebook’s quarterly net income nearly triples

4:53PM | Thursday, 24 April 2014 | Andrew Sadauskas

Facebook has released its first quarter results, announcing its net income has nearly tripled year-on-year to $US642 million ($A690m), up from $US219 million a year earlier.

 | Marketing  | Technology  | Social media

Cybercrime on the increase with companies failing to keep up

4:54AM | Wednesday, 23 April 2014 | StartupSmart

Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.

 | Advertising  | Sales  | Financing a business  | Venture Capital  | Cashflow  | Tax  | Insurance  | Technology  | Social media  | Websites  | IT  | Leadership  | Management  | PR  | SEO for start-ups  | Tech

How to make your business newsworthy (with steal-worthy news angles to try)

4:44PM | Tuesday, 22 April 2014 | Amanda Jesnoewski

With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Online advertising: What’s the future for small business?

4:00PM | Thursday, 17 April 2014 | Paul Wallbank

Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.

 | Marketing  | Advertising  | Technology  | Sole trader

Five ways to build credibility with your customers

4:21PM | Tuesday, 15 April 2014 | Amanda Jesnoewski

Here are five ways you can establish credibility with your potential customers before you start talking about yourself.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Civic virtue creates cash

4:00AM | Wednesday, 2 April 2014 | Taskmaster

The annual raffle has long been a staple of Australian fundraising for not-for-profit groups. Of course, for Old Taskmaster, this presents a fantastic business opportunity at $2 a ticket – or three for $5.

 | Marketing  | Sales and marketing

Turning industry stereotypes into powerful points of difference

4:46AM | Tuesday, 1 April 2014 | Amanda Jesnoewski

Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

April Fools’ startup PR pranks: The good, the bad and the downright silly

4:56AM | Tuesday, 1 April 2014 | Rose Powell

April Fools’ Day is a rallying call for the PR industry, which has whipped out would-be ideas for their clients. Here’s our pick of the five almost-stories that stood out.

 | Marketing

When your customer is not a consumer

4:00AM | Tuesday, 1 April 2014 | Taskmaster

“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Sales

Googlers, Beliebers, Magicians, Little Monsters, Droogies or Yahoos: Naming your employees or user base

3:41PM | Friday, 28 March 2014 | Taskmaster

It seems almost every singer, band, and popstar out there these days comes up with a name for their fans, while every startup in Silicon Valley has a collective noun for its employees. Should you follow in their footsteps?

 | Marketing

Kogan expanding to New Zealand: Watch our exclusive Q&A video with him here

3:34PM | Thursday, 27 March 2014 | Rose Powell

Electronics startup superpower Kogan is setting up shop in New Zealand.

 | Marketing  | Technology  | Websites

When net promoter scores turn absurd

3:00AM | Wednesday, 26 March 2014 | Taskmaster

Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Sales  | Leadership  | Management

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

 | Marketing  | Social media  | Websites  | Mentor  | Sole trader  | Linnet Hunter

The four-step formula for more powerful marketing and advertising

3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski

Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Websites  | Mentor  | Sole trader  | Amanda Jesnoewski

Quick tips for facilitating growth online to maximise revenue

3:27PM | Tuesday, 25 March 2014 | David Vitek

With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.

 | Marketing  | Sales and marketing  | Technology  | Social media  | Websites  | Leadership  | Management  | Sole trader

Bitter sweets in store for customer service

3:00AM | Tuesday, 25 March 2014 | Taskmaster

It’s not easy to simultaneously offend and inspire the Taskmaster, yet one local businessperson has managed to do precisely that.

 | Marketing  | Sales and marketing  | Leadership  | Management

Don’t be a content marketing one-hit wonder

3:57PM | Friday, 21 March 2014 | Taskmaster

In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.

 | Marketing  | Sales and marketing  | Advertising  | Technology  | Social media  | Leadership  | Management

Kittens, puppy dogs and effective sales strategies

3:00AM | Wednesday, 19 March 2014 | Taskmaster

There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.

 | Marketing  | Sales and marketing  | Sales
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