Sales and marketing



Why social media advertising could be a better option than search advertising

6:10PM | Wednesday, 24 June 2015 | Michelle Gamble

If you want to reach your audience effectively on social media advertising is now a must.

Business planning  | Marketing  | Growth Strategy  | Online and email marketing

What you have in common with Richard Branson

6:14PM | Wednesday, 17 June 2015 | Craig Reardon

Let’s face it. Some of us are a little more comfortable with being the face of our brand than others.

 | Sales and marketing

The two things you need to know to make Twitter advertising work

6:19PM | Monday, 15 June 2015 | Kye White

Being genuine and adding value is the key to getting the most out of advertising on Twitter.

 | Marketing  | Online and email marketing  | Social media

Uber ‘micropreneurs’ signal the end of work as we know it

6:26PM | Wednesday, 10 June 2015 | Danielle Logue & Markus A. Höllerer

Making money from your idle capacity is made easy by firms offering platforms to connect supply and demand in the collaborative economy.

 | Growth  | Sales and marketing

Adblock Pro is destroying the online ad market

6:26PM | Monday, 1 June 2015 | David Glance

Ad blocking software threatens to deal the final death blow to already failing online advertising market.

 | Advertising

Mobile ad spending lags behind usage: Six key digital trends from KPCB

5:42PM | Thursday, 28 May 2015 | Andrew Sadauskas

Mobile phone use now accounts for nearly a quarter of the time consumers spend with media, yet mobile accounts for just 8% of ad spending, according to a new report by US Venture Capital firm Kleiner Perkins Caufield & Byers.

 | Marketing  | Technology

Facebook adds critic reviews to US restaurant pages

5:57PM | Wednesday, 27 May 2015 | Kirsten Robb

Just a week after announcing it will begin publishing news articles straight into users’ newsfeeds, Facebook has revealed plans to add the next level of editorial content to the platform.

 | Sales and marketing

A brand guide for startups

5:43PM | Tuesday, 26 May 2015 | Michel Hogan

Here are the three foundation elements startups need to consider when setting out to build a brand.

 | Advertising

This Australian company is making zombies a (virtual) reality

5:33PM | Friday, 22 May 2015 | Andrew Sadauskas

Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.

 | Marketing  | Growth  | Start-up Profiles

Silicon Valley “Startup Castle” ad for roommates ready for the “geometric scaling of success” goes viral

5:31PM | Friday, 15 May 2015 | Andrew Sadauskas

Silicon Valley’s rental market is notoriously competitive, but a new ad for housemates for a “startup castle” that aspires to be a “community of excellence” has gone viral by taking that to a whole new level.

 | Marketing  | Planning stage

How to expedite trust in sales

5:37PM | Tuesday, 5 May 2015 | Amanda Jesnoewski

In business, trust and profit are intertwined. Here's how to start building trust with a contact you have never met.

 | Sales

Guy Kawasaki: Eight ways to be an evangelist for your business

5:03PM | Tuesday, 5 May 2015 | Cara Waters

Ahead of his keynote address at the CeBIT conference in Sydney, Guy Kawasaki shares his tips for how you can be an evangelist for your business.

 | Sales

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.

 | Planning  | Marketing  | Sales and marketing  | Online and email marketing

Five reasons to call your customers regularly

3:15PM | Wednesday, 25 March 2015 | Amanda Jesnoewski

The way to succeed in business is to be constantly in touch with your market.

 | Marketing  | Mentor  | Amanda Jesnoewski

If you’re an entrepreneur, you’re a salesperson: six tips for success

3:11PM | Tuesday, 24 March 2015 | Shane Goldberg

Whilst being a salesperson might come naturally to you, many entrepreneurs find it uncomfortable. After all, salespeople in many circles have a reputation of being untrustworthy, sometimes sleazy and a bit uncouth (all, by the way, very undeserving labels based on the many sales people I have met).

 | Sales

Netflix launches in Australia: are free trials a good strategy for your startup?

3:38PM | Tuesday, 24 March 2015 | Broede Carmody

Netflix has officially launched in Australia, offering users a one-month free trial to scoop up customers amongst fierce competition, including Australian rivals Presto and Stan, in the on-demand streaming space.

 | Marketing  | Technology

Hypetap to change the marketing game for brands, agencies

3:59PM | Monday, 23 March 2015 | Kye White

As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.

 | Marketing

Five easy ways to bolster your online sales

3:39PM | Tuesday, 17 March 2015 | Nina Hendy

You might make a percentage of your sales through your website, but how can you build on that? Here are five tips.

 | Online and email marketing  | Sales

Blue sky thinker raises $200,000 to bring Google Analytics-style data to bricks-and-mortar retailers

3:38PM | Friday, 13 March 2015 | Andrew Sadauskas

David Mah, the co-founder of successful online shopping app Blue Sky, has raised $200,000 in seed funding for his latest venture, which provides Google Analytics-style real-time data to bricks-and-mortar retailers.

 | Planning  | Marketing  | Financing a business

Is the price right? Five factors to consider when pricing products or services

3:49PM | Thursday, 5 March 2015 | Amanda Jesnoewski

Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?

 | Marketing  | Mentor  | Amanda Jesnoewski