Sales and marketing

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Five ways collaborations can build your business

11:35PM | Tuesday, 18 November 2014 | Amanda Jesnoewski

When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.

Marketing  | Mentor  | Managing people  | Amanda Jesnoewski

Easy ways to measure your marketing ROI

11:19PM | Wednesday, 12 November 2014 | Michelle Gamble

There are two critical questions you need to ask when embarking on a new marketing campaign ...

 | Marketing

How to create more raving fans in your business

11:01PM | Tuesday, 11 November 2014 | Amanda Jesnoewski

When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.

 | Marketing  | Mentor  | Amanda Jesnoewski

Meet the startup that could help promote your app

11:05PM | Wednesday, 5 November 2014 | Kye White

When entrepreneur Stuart Hall wanted a way to track reviews for his app Discovr, he went and built one himself.

 | Sales and marketing

How to make more impact in less words and time

11:31AM | Tuesday, 4 November 2014 | Amanda Jesnoewski

With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.

 | Marketing  | Mentor  | Amanda Jesnoewski

Five steps for a killer presentation

11:11AM | Tuesday, 4 November 2014 | Kris Flegg

So you’ve been asked to make a presentation and the thought alone is nearly enough to get your blood pressure soaring. We’ve all been there. Presentations can be daunting and nerve wracking.

 | Marketing  | Sales  | Leadership  | Management

Six top marketing predictions for 2015

11:08PM | Monday, 3 November 2014 | Nina Hendy

While most of us can only guess what changes might unfold in the world of marketing next year, we’ve asked various experts to predict what could evolve in their corner to compile a list of six top marketing predictions for 2015.

 | Marketing

Seven keys to success in SEO in 2014

10:08PM | Thursday, 30 October 2014 | Scott Donald

SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for.

 | Marketing  | Technology

Four ways to manage your business reputation

10:18PM | Tuesday, 28 October 2014 | Amanda Jesnoewski

With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.

 | Marketing  | Management  | Mentor  | Amanda Jesnoewski

Four tips to increase newsletter opens and clicks

10:22PM | Tuesday, 21 October 2014 | Amanda Jesnoewski

It can be easy for your newsletter to become lost in a sea of your readers’ emails. Here are four tips to boost your opens and clicks.

 | Marketing  | Sales and marketing

Australian online fashion startup cottons on to global market with $1.1 million seed funding round

10:21PM | Friday, 17 October 2014 | Andrew Sadauskas

Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.

 | Marketing  | Growth  | Sales and marketing  | Advertising  | Online and email marketing  | Sales

Restaurant owners get a chance to respond quickly to bad reviews with new app

10:28PM | Tuesday, 14 October 2014 | Kye White

SayBack gives businesses the tools to monitor what’s been said about them online, and respond before too much damage is done to their brands.

 | Marketing  | Growth  | Start-up Profiles

Healthy growth: Victorian health tech sector to be represented in state government delegation to the US

10:19PM | Friday, 3 October 2014 | Andrew Sadauskas

Two emerging Victorian health tech and biotechnology companies and a NICTA research program will be part of a state government delegation travelling to the US for Chicago’s AdvaMed 2014 conference.

 | Marketing  | Growth  | Technology  | Leadership  | Management  | Government and Regulation

I didn’t keep my promise – now what?

9:01PM | Tuesday, 30 September 2014 | Michel Hogan

We’ve all not kept a promise at one time or another. Sometimes on little stuff that only you and the other person noticed and occasionally on big stuff that has massive ripples.

 | Marketing

Five considerations when naming a business, product or service

9:28PM | Tuesday, 30 September 2014 | Amanda Jesnoewski

Here are five considerations to take into account when naming your new business, product or service.

 | Marketing  | Sales and marketing  | Mentor  | Amanda Jesnoewski

Say Ello to the new privacy debate on social media

9:38PM | Monday, 29 September 2014 | Luke Heemsbergen

Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it’s caused a few problems with the website out of action from time to time.

 | Marketing  | Sales and marketing  | Websites

Three sales writing mistakes that will lose you business

9:24PM | Tuesday, 23 September 2014 | Amanda Jesnoewski

The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.

 | Marketing  | Sales and marketing  | Leadership  | Management  | Mentor  | Amanda Jesnoewski

Seven ways to become a world-class business blogger

9:00PM | Tuesday, 23 September 2014 | Jeff Bullas

Becoming a successful business blogger is a lot harder than many people think and overnight successes are rare.

 | Sales and marketing  | Online and email marketing  | Technology  | Websites

Computer software payments subject to royalty withholding tax

9:05AM | Tuesday, 9 September 2014 | StartupSmart

On 5 September 2014 the Full Federal Court handed down its decision in the Task Technology (TT) case. In dismissing the appeal, the Court confirmed the computer software payments in dispute were subject to royalty withholding tax (RWT).

 | Sales and marketing

THE LIGHTER SIDE: Ikea's biting Apple parody

9:12PM | Friday, 5 September 2014 | Cara Waters

Ikea has taken a leaf out of Apple's marketing book with this new video for its bookbook. We're sure former Apple ad man Ken Segall would approve!

 | Sales and marketing
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