Sales and marketing

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Give 'em the razor, sell 'em the blades!

3:00AM | Tuesday, 4 March 2014 | Taskmaster

The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.

Marketing  | Sales and marketing  | Sales

Don’t make claims you can’t deliver on – and hold the chilli!

2:56PM | Thursday, 27 February 2014 | Taskmaster

Many moons ago, your humble correspondent had a colleague who enjoyed making factually dubious claims. It ended in a very chilli predicament.

 | Marketing

Bigcommerce launches new features inspired by their start-up clients

2:00AM | Thursday, 27 February 2014 | Rose Powell

One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.

 | Marketing  | Sales and marketing  | Online and email marketing

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

 | Marketing  | Management  | Mentor  | Sole trader  | Linnet Hunter

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

How customer service can make or break your start-up

2:40PM | Thursday, 20 February 2014 | Paul Migliorini

How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.

 | Sales and marketing  | Sales  | Mentor  | Paul Migliorini

How getting the fundamentals right helped this start-up grow 200% last year

2:16PM | Thursday, 20 February 2014 | Rose Powell

Shift8 has set up its franchise point of sale system in 700 shops since signing its first customer in 2012. In 2014, the company plans to double customer numbers again by expanding to Singapore and New Zealand.

 | Growth  | Growth Strategy  | Sales

Five top lead generating tips for 2014

2:27PM | Tuesday, 18 February 2014 | Nina Hendy

Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.

 | Sales and marketing  | Sales  | Sole trader

Resell, upsell and cross-sell: The little words that bring in big money

2:33AM | Tuesday, 18 February 2014 | Amanda Jesnoewski

One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.

 | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Cheesy popover lightboxes bite into customer experience

2:37PM | Thursday, 13 February 2014 | Taskmaster

Recently, after a long day in Taskmaster Towers, your humble correspondent decided to order a pizza. Unfortunately, the only thing cheesy was the local pizza parlour’s poor web design.

 | Marketing  | Sales and marketing

So you think you can pitch? Lessons from a disaster!

2:00PM | Wednesday, 12 February 2014 | David Whitfield

At StartupSmart’s ‘So You Think You Can Start-up’ pitching competition, I was unable to deliver my presentation. Here are my five key lessons of pitching a start-up.

 | Marketing  | Sales and marketing  | Financing a business  | Venture Capital

Five questions to help you tell the story

2:09AM | Tuesday, 11 February 2014 | Amanda Jesnoewski

Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Infographic: What are the top online retail categories?

2:49PM | Monday, 10 February 2014 | StartupSmart

E-commerce platform Bigcommerce has revealed the top retail categories that are seeing strong online sales growth.

 | Sales and marketing  | Sales  | Technology  | Sole trader  | Retail

Why increasing your marketing budget is lousy advice

2:41PM | Friday, 7 February 2014 | Adam Franklin

Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.

 | Marketing  | Mentor  | Adam Franklin

Do I need to get techy to start a retail business?

2:28PM | Thursday, 6 February 2014 | Franz Madlener

Once in a generation, retail goes through a change that could never have been predicted – and cannot be ignored. Online retail is the latest example of such a shift.

 | Sales and marketing  | Sales  | Mentor  | Franz Madlener

Online sales onslaught continues amid call from CHOICE not to create ‘internet tax’

2:16PM | Thursday, 6 February 2014 | Melinda Oliver

Australian consumers spent $14.7 billion on online retail in the year to December 2013, with momentum up in the last month of the year, according to the NAB Online Retail Sales Index for December.

 | Sales

Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sales  | Technology  | Websites  | IT

Ask an outsider

2:00AM | Tuesday, 4 February 2014 | Taskmaster

Most of the rest of the world cares far less about your industry than you do. It’s time to tap into what they really think of your business.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing

CEOs predicting a weak year in business

2:49PM | Monday, 3 February 2014 | Melinda Oliver

Chief executives across various sectors are expecting weak business conditions for 2014, according to the latest annual Business Prospects report from the Australian Industry Group.

 | Sales
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