Sales and marketing
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Choose your team colours
3:30PM | Wednesday, 6 March 2013 | TaskmasterMany iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?
Marketing | Sales and marketing | Advertising | SalesDoes your signage make you look professional?
3:09PM | Monday, 4 March 2013 | TaskmasterDo the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
| Marketing | Sales and marketing | Advertising | SalesReport reveals 44% of Australians have dumped brands on social media
2:52PM | Thursday, 28 February 2013 | Michelle HammondMore than 80% of Australian social media users have connected with a brand on social media, according to a new study, but almost half have also ditched a brand on social media.
| Marketing | Sales and marketing | Technology | Social media | Sole traderTake a lesson from the keynote master, Steve Jobs
2:05PM | Wednesday, 27 February 2013 | TaskmasterDo you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.
| Planning | Business planning | Marketing | Sales and marketing | Advertising | SalesSilicon Valley’s Tyler Crowley offers advice to Aussie start-ups
2:00AM | Wednesday, 27 February 2013 | Michelle HammondSilicon Valley start-up expert Tyler Crowley has shared his thoughts on how local start-ups can improve their pitches and gain more media attention, as part of a whirlwind Australian visit.
| Marketing | Growth | Growth Strategy | Sales and marketingGroup buying industry amends code to crack down on compliance and complaints
2:45PM | Tuesday, 26 February 2013 | Yolanda RedrupThe group buying sector industry code has been tightened, with new refund conditions and limits on how many vouchers are sold in an individual deal.
| Marketing | Sales and marketing | Technology | Social media | WebsitesKeep up the good social media work
2:30PM | Monday, 25 February 2013 | TaskmasterCongratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.
| Marketing | Sales and marketing | Advertising | Technology | Social media | Websites | ITDell's social media head tells SMEs to start talking online
2:50PM | Friday, 22 February 2013 | Patrick StaffordBusinesses shouldn’t wait to hear noise about their brand on social media in order to start a conversation, but instead should look to engage in commentary about their industry, Dell’s head of social media has urged Australian SMEs.
| Marketing | Sales and marketing | Technology | Social mediaKeeping your customers coming back for more
2:51PM | Thursday, 21 February 2013 | Nina HendyRetaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
| Marketing | Sales and marketing | Advertising | Sales | Technology | Social media | Websites | PRSet up a personal blog
2:18PM | Thursday, 21 February 2013 | TaskmasterGood news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.
| Marketing | Sales and marketing | Technology | Social media | Websites | ITSet up a personal blog
2:15PM | Thursday, 21 February 2013 | TaskmasterGood news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.
| Marketing | Sales and marketing | Technology | Social media | Websites | ITBettina Liano tells: "Why I'm closing my Australian stores and opening in the United States"
2:06PM | Wednesday, 20 February 2013 | Cara WatersAustralia's Jeans Queen, Bettina Liano, has closed all but one of her Australian stores and set her sights on the United States market instead.
| Planning | Business planning | Growth | Growth Strategy | Sales and marketing | Financing a business | Venture Capital | Cashflow | LeadershipWhich social media platform best suits your business?
2:23PM | Tuesday, 19 February 2013 | Matty SoccioThere are now more social media services than ever before. Here’s a guide to help you find the right one for your business. BY MATTY SOCCIO.
| Marketing | Sales and marketing | Technology | Social media | Sole traderRead some business blogs
2:51PM | Tuesday, 19 February 2013 | TaskmasterBlogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
| Marketing | Sales and marketing | Advertising | Technology | Social media | Websites | IT | PRLook at how the tech giants do retail
2:21PM | Monday, 18 February 2013 | TaskmasterThe future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.
| Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | SalesPizza Hut releases a perfume – and two more bizarre marketing stunts
2:46PM | Friday, 15 February 2013 | Michelle HammondPizza Hut has embarked on a cheesy new marketing campaign by launching its own perfume, dubbed Eau de Pizza Hut, designed to draw people to its Facebook page.
| Marketing | Sales and marketing | Technology | Social media | WebsitesIs there any difference between an online marketing plan and a general one?
2:44PM | Friday, 15 February 2013 | Amanda WattsWhen it comes to marketing, the medium is not always the message.
| Marketing | Sales and marketing | Advertising | Technology | Social media | Websites | Mentor | PR | Amanda WattsBusinesses highlight their sales strategies for Valentine’s Day
2:17PM | Tuesday, 12 February 2013 | Michelle HammondNew research shows loved-up couples intend to celebrate Valentine’s Day by eating out, with spending expected to surge by 8%, while romantic getaways are also high on the agenda.
| Marketing | Sales and marketing | Sales | Technology | Social media | Websites | GrowingCreating your first social media strategy
2:55PM | Tuesday, 12 February 2013 | Alexandra CainSocial media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
| Marketing | Sales and marketing | Advertising | Technology | Social media | Websites | IT | PRMail order, from Tim Shaw to Amazon
2:34PM | Tuesday, 12 February 2013 | TaskmasterSome people say that eCommerce is an entirely unprecedented phenomenon. But is it really?
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Technology | Social media | Websites | IT | Planning stage