Sales and marketing

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Four headlines that engage and convert customers

3:47AM | Tuesday, 18 March 2014 | Amanda Jesnoewski

From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.

Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Does your signage make you look professional?

3:00AM | Tuesday, 18 March 2014 | Taskmaster

Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Copyright infringement is on the rise: How to protect your IP assets

3:47PM | Thursday, 13 March 2014 | Vanessa Emilio

Unfortunately, it seems that there is very little someone needs to change in your work to call it their own. Thankfully, there are some ways you can protect your intellectual property.

 | Marketing  | Legal matters  | Leadership  | Management  | Mentor  | Vanessa Emilio

Five personal branding lessons from Kyle and Jackie O

3:50PM | Wednesday, 12 March 2014 | Yolanda Redrup

Radio shock-jock Kyle Sandilands and Jackie O’s switch from 2Day FM to KiiS FM has paid off, as the pair have claimed the title once more of FM breakfast leaders.

 | Marketing  | Sole trader

Buy a vowel – and make your name stand out!

3:00AM | Wednesday, 12 March 2014 | Taskmaster

Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Advertising  | Sales

How two Google tactics led this start-up to grow by 250% in a year

3:49PM | Tuesday, 11 March 2014 | Rose Powell

With a high traffic and low margin business to grow, the team at No Yelling quickly ruled out pay-per-click advertising and decided to invest their limited cash into boosting their SEO ranking.

 | Marketing  | Technology  | Websites  | IT

How to turn a mistake into a marketing opportunity

3:45PM | Tuesday, 11 March 2014 | Amanda Jesnoewski

No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

A griller marketing plan from Janine Allis

3:00AM | Tuesday, 11 March 2014 | Taskmaster

The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

 | Marketing  | Sales and marketing  | Advertising  | Sales

Will 3D body scanners transform retail e-commerce? These start-ups are betting yes

3:46AM | Monday, 10 March 2014 | Rose Powell

Previously the domain of science fiction and controversial airport security, 3D body scanners are popping up across Australia and could be a game-changer for e-commerce companies as well as bricks-and-mortar retailers.

 | Marketing  | Management

A sales lesson from the three bears

3:00AM | Wednesday, 5 March 2014 | Taskmaster

Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.

 | Marketing  | Sales and marketing  | Sales

Why this investor put $1.5 million into a manufacturing and e-commerce start-up launched from eBay

3:05PM | Tuesday, 4 March 2014 | Rose Powell

Bathroom component manufacturer and e-commerce start-up Allure Bathrooms has received $1.5 million in growth capital from the Disruptive Investment Group, which will take 40% equity in the business.

 | Marketing  | Sales and marketing

Three tips to help you build your email mailing list

3:59AM | Tuesday, 4 March 2014 | Amanda Jesnoewski

Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.

 | Marketing  | Sales and marketing  | Leadership  | Management  | Mentor  | Sole trader  | Amanda Jesnoewski

Give 'em the razor, sell 'em the blades!

3:00AM | Tuesday, 4 March 2014 | Taskmaster

The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.

 | Marketing  | Sales and marketing  | Sales

Don’t make claims you can’t deliver on – and hold the chilli!

2:56PM | Thursday, 27 February 2014 | Taskmaster

Many moons ago, your humble correspondent had a colleague who enjoyed making factually dubious claims. It ended in a very chilli predicament.

 | Marketing

Bigcommerce launches new features inspired by their start-up clients

2:00AM | Thursday, 27 February 2014 | Rose Powell

One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.

 | Marketing  | Sales and marketing  | Online and email marketing

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

 | Marketing  | Management  | Mentor  | Sole trader  | Linnet Hunter

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

How customer service can make or break your start-up

2:40PM | Thursday, 20 February 2014 | Paul Migliorini

How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.

 | Sales and marketing  | Sales  | Mentor  | Paul Migliorini

How getting the fundamentals right helped this start-up grow 200% last year

2:16PM | Thursday, 20 February 2014 | Rose Powell

Shift8 has set up its franchise point of sale system in 700 shops since signing its first customer in 2012. In 2014, the company plans to double customer numbers again by expanding to Singapore and New Zealand.

 | Growth  | Growth Strategy  | Sales

Five top lead generating tips for 2014

2:27PM | Tuesday, 18 February 2014 | Nina Hendy

Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.

 | Sales and marketing  | Sales  | Sole trader
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